On March 1st, Jaguar Land Rover joined hands with the education public welfare organization "Teach for China" and the volunteer "Love Group" composed of car owners, employees and media representatives to once again walk into Zhaotong Jaguar Land Rover Hope Primary School to welcome the arrival of spring with the students.
A different opening ceremony, let the light of hope illuminate the bright future
In the early spring of the Year of the Tiger, the students of Jaguar Land Rover Hope Primary School ushered in a different opening ceremony. A unique "Spring Festival Garden Party" was held on campus, and the volunteers interacted with the students through a variety of fun puzzle games, and greeted the new semester and new hopes together in laughter. At the same time, jaguar Land Rover funded the construction of a new sports field for the school, and officially started construction. In a few months, Hope Primary School will have a new suspended floor basketball court, artificial turf soccer field and plastic track, so that students can run their dreams and add to the joy of sports.
Ms. Wang Yan, Executive Vice President of Public Relations and Corporate Communications at Jaguar Land Rover China, presented the blueprint for the new stadium to President Chen Youshu
The volunteers interacted with the students through a variety of fun puzzle games
On the day of the event, Jaguar Land Rover also brought a special opening gift to the students - a "dream shop" on campus. This is a small "dream space" where students can exchange "dream currency" for excellent performance in many aspects, and exchange rewards such as stationery, books, toys and food. Inspired by Jaguar Land Rover, caring car owners across the country have become an important force in public welfare projects. At the beginning of the launch of the "Dream Shop", the South China Land Rover Story Club and the Land Rover (Jiangsu) Club responded positively for the first time and quickly completed the first batch of material fundraising.
The "Dream Shop" was officially unveiled
Volunteer volunteers carry out maker projects with students to shape colorful dreams with innovative ideas
Since its association with Hope Primary School in 2014, Jaguar Land Rover has continued to improve the school's teaching facilities and teachers with eight years of continuous investment. Jaguar Land Rover and the "Dream Classroom" volunteer teaching project launched by "Teach for China" have served nearly 100,000 hours of service to Hope Primary School, which has increased the teacher-student ratio from 1:40 to 1:20, and the teaching content has gradually become comprehensive. Since last year, in order to help students expand their interests and enrich their extracurricular lives, volunteer teachers have made full use of their respective strengths to organize students to carry out colorful maker projects such as drama, baking, painting, music, and Lego games. Today, the students are very proud to show their learning achievements to the caring volunteers.
The students baked their own hands under the guidance of volunteer teachers
Contribute to the inheritance and innovation of intangible cultural heritage, and make new explorations for sustainable development
Jaguar Land Rover has always adhered to the concept of sustainable corporate social responsibility, including promoting the sustainable development of remote areas in the socio-economic and other fields of helping from a higher perspective. This year, when we came to Mashu Town, Qiaojia County, Zhaotong City again, Jaguar Land Rover also opened a bold exploration of the commercialization innovation of local traditional handicrafts and the intangible cultural heritage of Yunnan Province, "Mashu Red Felt", invited professionals to conduct field research, and shared the artistic value and commercialization ideas of red felt from a professional perspective to the inheritors of the skills.
The inheritors of the horse tree red felt technique demonstrate the production process
Since 2014, when the China Soong Ching Ling Foundation and the China Soong Ching Ling Foundation jointly established the "China Soong Ching Ling Foundation Jaguar Land Rover China Youth Dream Fund" focusing on the growth and health of young children, Jaguar Land Rover has continued to carry out "Land Rover Care Endless - Youth Vision Care Project", "Jaguar Tottenham Hotspur Campus Football Project", "Dream Classroom" and other public welfare IP projects, which have invested nearly 100 million yuan, benefiting more than 600,000 teenagers, bringing them the strength of happy growth and a promising future. In the future, the Dream Fund will continue to upgrade. Mr. Pan Qing, Global Director of Jaguar Land Rover, President and CEO of Jaguar Land Rover China, said: "Jaguar Land Rover will continue to unite partners, dealers, car owners, media and the public to continue to support the all-round development and healthy growth of young people. More importantly, we will continue to deepen our efforts under the concept of sustainable development and continue to explore more possibilities for new public welfare models. ”
Mr. Pan Qing is with the children of Hope Primary School