On 25 March, early spring in Beijing ushered in a new generation of Range Rover Tastings. The new generation of Range Rover Model Extended Edition was unveiled at the tasting site, once again showing the deep brand heritage of the Range Rover series and the brand concept of "heart to no boundaries", and also allowing all guests to appreciate the integration of luxury and simplicity of the new generation of Range Rover, the collision of art and technology.
A long-wheelbase version of the Range Rover will be unveiled as scheduled
Affected by the epidemic, the Beijing Auto Show has been postponed, but the new generation of Range Rover will still be unveiled as scheduled.
Li Dalong told reporters that the Beijing Auto Show, which was originally scheduled to be held in April this year, will be postponed until June, and the price of the new generation of Range Rover is expected to be officially announced to everyone at the Beijing Auto Show on April 21, and now it is decided to announce the price online around about the same time.
Regarding the rhythm of the listing, Li Dalong also said that the long-wheelbase version that was originally expected to be launched at the Beijing Auto Show included a very unique seven-seat new generation Range Rover configuration, which is the first time to provide a seven-seater option on the new generation Of Land Rover Range Rover, "seven seats will be very popular in the Middle East and the United States, I believe the same in China."
At the same time, Li Dalong also said that Land Rover will also launch a standard version of the long wheelbase. The starting line-up of the new Generation Range Rover is a long wheelbase with options of six and eight cylinders. "Then there is the Shenzhen Auto Show, where we plan to bring more new models of the new generation of Range Rover," he shared.
Also affected by the epidemic and the industrial chain, the problem of global chip shortage has not been solved.
Li Dalong expects that the chip in the next 6 months or even to the end of the year is still a state of shortage, the global economic situation did not help the supply chain in a positive sense, but more complicated, Li Dalong's advice to car owners is to hurry up if you want to place orders, Land Rover's orders are very hot, the new generation of Range Rover is very popular around the world. China is a little bit more evening than other markets, but Mr. Li will try to get more resources for China.
"We hope that the epidemic will soon dissipate," Li Dalong said, as before, Land Rover will try its best to ensure the health and safety of dealers and owners, especially when car owners are after-sales service. Of course, Land Rover will use digital channels whenever possible.
Reinventing the future all models will be electrified in 2030
For the global market, Land Rover has announced a "reinventing the future" strategy, which clearly deploys electrification.
The reporter learned that by 2024, the Land Rover brand will have the first pure electric model, in 2025 Jaguar will have its own unique platform, a pure electric platform, in 2026 Land Rover will have 6 pure electric models, and in 2030 all its models will have a pure electric configuration.
The strategy, which has been unveiled for more than a year, will point the way to Land Rover's electrification.
It should be noted that this new generation of Range Rover is based on the MLA-Flex platform. Perhaps you don't know, this is a very unique platform, on which you can achieve different requirements for energy or power configuration in various countries and regions. In simple terms, this platform can support gasoline, diesel, plug-in hybrid, pure electric and other power modes to meet the policy and regulatory requirements of different countries and markets, which can be described as very versatile.
There are some key words in the "reinventing the future" strategy that are well understood and represent Land Rover's attitude. For example, unique British design to create the product of the dream.
Li Dalong laughed and said that he often asked customers, the next generation of Range Rover, what do you want? And the customer's answer is very uniform - I just want the Range Rover, a better Range Rover.
As Jaguar Land Rover Chief Creative Officer Professor Jeremy Hon said, Land Rover's design is not replicable. This is both a very pure classic Range Rover and a new generation of Range Rover Range Rover.
High-tech is also the key word for Range Rover. Li Dalong said that throughout history, Range Rover has repeatedly innovated in the entire SUV segment, bringing a number of new technologies - the first disc brake, ABS, air suspension, all-aluminum body-bearing models in the SUV segment.
"The new generation of Range Rover is the result of our engineering skills. Condensed with a new generation of ATRS technology, it has better off-road performance, and the luxury of driving is also unquestionable. Li Dalong said that the joint efforts of the designer team and the engineer team have brought unparalleled works to everyone.
Land Rover understands that car owners are not buying pure electric for the sake of buying a pure electric one, they dream of a Range Rover. And that's why Land Rover offers different power configurations in different countries and markets.
The new Generation Range Rover is based on the MLA-Flex luxury electrified architecture and is the first flagship model launched under Jaguar Land Rover's "Reinventing the Future" strategy. Looking ahead, the Range Rover range Rover series has always been the crown jewel of the Land Rover brand, and globally, it is the leader in luxury SUVs with road driving and all-terrain capabilities. It is the ultimate choice shared by customers at different stages of life and different life experiences, and it is a wonderful work that the world looks up to. 2022 is the Year of the Chinese Tiger and the Year of land Rover.
The new generation of Range Rover is an important step in the "Reinventing the Future" strategy and an important step in the legendary Range Rover. The highly anticipated new generation of Range Rover will continue the land rover brand's prestige and prestige as a true model of luxury.
Born in 1970, the Range Rover combines luxurious comfort with its invincibility, and is not only the pioneer of luxury SUVs, but also an immortal legend that has been proud of its peers and leading the industry for more than 50 years, and the choice of many world celebrities.
As Mr Lee put it: "For the past 50 years, Range Rover has been a leader in the automotive industry, the founder of the luxury SUV segment, and synonymous with the fascinating luxury and innovation. ”
Text/Lin Zi Proofreader Zhao Lin