On April 21, the new generation of Range Rover models was officially launched in China, with the price range of 1.468-2.498 million yuan for the four models. The replacement of range rover, a model that is important in both suvs and luxury cars, is bound to be a huge change for the brand, and after its launch conference, our interview with Mr. Richard Shore, President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Organization, also confirmed this again. It is undeniable that the new generation of Range Rover not only marks the transformation of a model, it will also lead the specific direction of the next generation of products of the entire Land Rover brand.
The core points of the new generation of Range Rover models:
A quick glance at the new generation of Range Rover cars
The fifth generation of the family, based on the MLA-Flex luxury electrified architecture
The shape is based on the preservation of the classic elements of the family, and the minimalist aesthetic design is integrated
The interior continues the minimalist design style, equipped with a 13.1-inch suspended central control screen + 13.7-inch full LCD instrument
The central control screen integrates incontrol OS 2.0 infotainment system and supports intelligent voice interaction
The models on the market are all long-wheelbase versions, and for the first time in the history of the Range Rover, a 7-seat version has been launched
It is equipped with a 3.0T in-line six-cylinder twin-booster engine + 48V micromix system and a 4.4T twin-turbo V8 engine
Rugged off-road performance with four-wheel steering, electronic air suspension, active rear electronic differential lock, torque vectoring system and second generation intelligent all-terrain feedback adaptation system.
Plans to introduce future models of the Range Rover series
Mr. Richard Shore, President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Agency, revealed in a media interview that the new generation of Range Rover standard axle edition will be announced at the Guangdong-Hong Kong-Macao Greater Bay Area Motor Show (expected to be held between May 28 and June 5), along with the new generation of Range Rover SV models. In addition, the new generation of Range Rover PHEV models will be introduced to the domestic market during the year. At the same time, he also said: "In the next 2-3 years, the new generation of Range Rover pure electric version will be officially released, and Land Rover's first pure electric model will be launched in 2024." ”
At this stage, whether the epidemic in Shanghai has affected the introduction of imported vehicles
Li Dalong said that due to the current situation in Shanghai, the port of Shanghai is not open, so the official port is now through the ports of Tianjin and Guangzhou to transport the new generation of Range Rover and other imported models into China. In the case of logistics obstruction, the official has formulated a record to do its best to ensure the supply of the Chinese market and let customers pick up the car as soon as possible. In terms of domestic vehicles, the official Changshu production base is also trying its best to ensure production, although the supply chain has also been affected to a certain extent at this stage. Land Rover officials are making every effort to ensure that there is a supply of high-quality models in the Chinese market. Hopefully, things will improve in June.
About the 7-seater model that everyone is very concerned about
The all-new Range Rover Long Wheelbase Edition has a length, width× 5252× 2047× 1870mm, wheelbase of 3197mm, and for the first time in history, a 7-seat layout model is available. The third row of seats is electrically adjustable and foldable, and individual air-conditioning air outlets, speakers and seat heating are provided to ensure comfort for long rides.
When asked about the sales ratio of 5- and 7-seater models, Li Dalong said that from the traditional sales of the Land Rover brand in China, the sales ratio of Range Rover models is expected to be: 80% long wheelbase and 20% standard wheelbase. Officials expect that seven-seater models may account for 15%-20% of the sales of long-wheelbase models.
Unique recognition in design
You may also have found that design has always been the competitive advantage of the Land Rover brand, in recent years we have seen that Land Rover has been emphasizing "using technology to achieve design", so how does the new generation of Range Rover reflect "using technology to achieve design"? Li Dalong said that Land Rover's design is not replicable and never follows the trend. When you see the new Range Rover and the new Defender, you will find that the appearance is very recognizable, which is the iconic Land Rover design.
With a minimalist aesthetic design concept, Land Rover has taken the design of the new Range Rover and the new Defender to the next level and accentuate the modernity. No single line or detail in the bodywork is superfluous, fully embodying the modern minimalist design concept. Both in terms of design and engineering, it is done almost perfectly. For example, at the junction of the new generation range Rover doors and glass, there is no sealing strip, and advanced technologies such as laser welding are used. This technology makes the glass larger and the body shoulder line more visually impactful, which is the perfect combination of design and technology.
What the new model means for the Land Rover brand
Range Rover is a very successful luxury SUV that is also popular in the Chinese market. What does the launch of the new generation of Range Rover mean for the Land Rover brand? Li Dalong believes that the Range Rover has always been the flagship model of the Land Rover brand and is a pioneer and model for the luxury SUV segment. The new generation of Range Rover is vital to the Land Rover brand, leading the way for the next generation of the brand in design and engineering.
The new Generation Range Rover is based on the MLA-Flex luxury electrified architecture, a platform that will be a very important production platform for the next decade in the official strategy. It is a platform that can support a variety of power choices, gasoline, diesel, hybrid, pure electricity, can be produced on the same platform, to meet the various needs of customers. As a global model, the Range Rover is being hotly pursued in all markets. Consumer demand and transportation policies vary from place to place, and all customers want to have a Range Rover that meets local characteristics and is pure, so the official chose such a platform. This platform is already very comprehensive in terms of power configuration selection and manufacturing technology, and in the next two or three years, the official will launch more models with different power configurations under this platform.
Editor's comments: While everyone is paying attention to the listing price of the new generation of Range Rover, we have also made positive contact with manufacturers and will bring you a test drive experience report of this new model in the near future. In the follow-up, for more versions of the new generation of Range Rover models (including standard wheelbase version, SV version, PHEV version, etc.), EasyCar will also bring you detailed reports in the first time, so stay tuned!