With the improvement of consumption levels in the mainland and the continuous decline in the prices of major luxury brand models, buying a luxury car is not difficult for many people today. But that being said, it doesn't mean that all luxury cars are worth getting started with. How should the "luxury" of a car be reflected? Is the appearance grand enough, the "three major pieces" parameters are top-notch, or the more the technology configuration, the better?
There are obviously many kinds of answers, but for the consumer population that pursues quality, any "luxury" should be based on first-class quality, because no matter what the standard, it is based on product quality, and only stable quality control and reliable quality can provide a basis for these "icing on the cake" to play value.
To ensure quality, it is necessary to strictly control the quality throughout the entire process of manufacturing, research and development, quality, procurement, logistics and even talent systems. As the first Sino-British joint venture high-end automobile enterprise in China, Chery Jaguar Land Rover is naturally well versed in this way, in order to ensure the delivery of world-class quality products to customers, establish a good reputation of high quality and high reliability, and presciently lay out more advanced intelligent manufacturing and quality control technology.
Chery Jaguar Land Rover full range of models
Consumers may not be able to have a clear understanding of the changes behind the product, but they will certainly perceive the quality of the product in the first time. Among them, the first thing that can bring quality upgrades is the strong intelligent manufacturing capability of Chery Jaguar Land Rover Changshu production base. Opened on October 21, 2014 and officially put into operation, the Changshu production base is Jaguar Land Rover's first vehicle manufacturing plant outside the UK, one of the world's most advanced and efficient automotive production bases, and is jaguar Land Rover's global model plant. As early as its establishment, the Changshu production base adopted the world's unified strict production standards and the world's leading production equipment, and introduced the same supplier management system and standards as Jaguar Land Rover, and carried out quality control of suppliers to ensure the highest quality requirements.
Chery Jaguar Land Rover Changshu production base
Entering the Changshu production base, many advanced equipment of "black technology" are dazzling. Stamping workshop the whole line automation rate of up to 90%, servo press line every 3 seconds can punch a piece, welding workshop average 120 seconds can weld to complete a car, painting workshop using the world's leading dry spray paint system, CG800 ultra-high penetration electrophoretic paint and other technologies, the assembly workshop using 3D visual positioning robot, AGV transport robot and other leading intelligent equipment, to ensure efficient production and excellent quality.
Highly automated welding workshop
In terms of intelligence, Chery Jaguar Land Rover also actively promotes digital landing, integrating the advantages of traditional automobile manufacturing and intelligent manufacturing, and setting a new benchmark for intelligent manufacturing in the automotive industry. For example, Chery Jaguar Land Rover took the lead in applying the Industrial Internet, and is the first enterprise in the industry to enable meS based on the "end-to-end" manufacturing execution system, achieving full coverage of order management, manufacturing management, quality management, logistics management, traceability management and other functions. Of course, there are many such digital technologies, such as taking the lead in laying out 5G networks, applying a number of digital simulation technologies, and so on.
The world's unified strict production standards and the world's leading intelligent production equipment are only part of the strong manufacturing capabilities of the Changshu production base, and the other part is Chery Jaguar Land Rover's "more authentic" product quality. To ensure that the reliability and durability of the new car meet the higher requirements, Chery Jaguar Land Rover is equipped with first-class high-precision test equipment and online and offline quality control levels.
The quality center of Changshu production base is equipped with a coordinate measurement room, dynamic evaluation, welding and dissection room, etc., which applies advanced quality data collection, is responsible for product review, control and gage calibration, and continuously promotes quality improvement through strict testing. For example, in the shaker test session, Chery Jaguar Land Rover is equipped with an environmental chamber to simulate the world's harshest road conditions through environmental tests and vibration programs from minus 30 degrees Celsius to 80 degrees Celsius, and to evaluate the sound and noise from the vehicle itself.
The new Jaguar XFL undergoes rain testing at the Quality Center
Under the attitude and style of never being ambiguous about quality issues, Chery Jaguar Land Rover has undergone layers of "checks" in the birth of each new car, and has often been recognized and affirmed by industry authorities. In 2021, the Land Rover brand once again appeared on the J.D. Power China Vehicle Reliability Study (VDS) luxury brand rankings topped the list with 127 questions per 100 vehicles, significantly lower than the average number of luxury car brands. Focusing on the ranking of this ranking segment, Land Rover found that the Sport edition ranked first in the mid-size luxury SUV segment. This achievement once again confirms the excellence of Chery Jaguar Land Rover quality.
In the 2021 J.D. Power China Vehicle Reliability (VDS) research report, Land Rover Discovery Sport topped the reliability list of the mid-size luxury SUV segment
Write at the end:
If the quality control is done well, the brand reputation will naturally increase, which is undoubtedly a powerful weapon in the market competition. In fact, in the test of recent years, Chery Jaguar Land Rover has repeatedly delivered good results, and last year's annual retail sales increased by 9% year-on-year, of which The Range Rover Evoque (including the Range Rover Evoque L) and Jaguar XFL retail sales increased by 24.48% and 28% respectively. In the past March, Chery Jaguar Land Rover's wholesale sales increased by 14.16% year-on-year and 31.91% month-on-month. This achievement is the best feedback for Chery Jaguar Land Rover's quality persistence over the years, and it also provides a reference model for other luxury car brands.
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