After the fury, it will eventually fall.
Hot Talk Series No.34
People at the workplace, the heart is in "Crazy".
The Spring Festival in 2023 was brushed by "Crazy", and until the finale the day before yesterday, the popularity is still unabated. If you haven't clicked on this drama, it is recommended that you don't brush Weibo for the time being, otherwise you are likely to be spoiled on the hot search.
In addition to the plot, the details in the play have also been widely discussed, Brother Zhi naturally paid attention to the car in the play out of professional instinct, the timeline in the play crossed in 2000, 2006, 2014, 2021, the car driven by the main characters also represents the automobile market at that time, but in 2021, there is no new energy vehicle that best represents the background of the times, you must know that 2021 is the outbreak year of new energy vehicles.
The so-called no phenomenon is also a phenomenon, the car of the strong brother in "Crazy" has changed all the way from the pedal to the big ben, why not change to a new energy vehicle? Could it be that gangsters are prejudiced against new energy vehicles?
When it comes to the gangster groups that exist in real society, we have to mention the Yamaguchi-gumi of Japan. Yamaguchi gangster culture can almost become a maverick of Japanese gangster culture, its wealth strength even on the Forbes list, according to the US "Fortune" magazine, the entire Yamaguchi group's annual income far exceeds 80 billion US dollars, which is equivalent to the annual income of a super-large domestic Internet company.
What is the "standard" car of the rich Japanese gangster Yamaguchi Group?
Young friends may not know that Toyota said that it has launched a luxury car comparable to Rolls-Royce - Toyota Century, its appearance is based on square straight lines, giving people a solemn, thick feeling, at a glance it looks like a style more than ten years ago, but from the manufacturing process to technical equipment, it reflects the highest level of Toyota cars.
To this day, many executives still admire the Toyota Century, insisting that it is a rare classic in the history of Japanese automobile development. At the time, Toyota was rarely exported, so it was rarely seen outside of Japan, and the car of Hong Kong's former chief executive, Tung Chee-hwa, was Toyota Century.
The standard car of the Yamaguchi group is the Toyota Century.
Due to the "craftsmanship" of the Japanese and the continuous polishing of high-quality models, the Toyota Century is very slow to upgrade, the first generation of Toyota Century was launched after World War II, while the second generation Toyota Century was updated in the 90s, and the third generation Toyota Century was updated only in 2018, the year before last. To know that Toyota's main sales model, Toyota Camry counts this year's small facelift, has been completely updated to the 9.5 generation.
Toyota Century as a top executive sedan, a little similar to the domestic Hongqi brand exclusive custom car, this model is only for some customers with a very high social status, can take Toyota Century travel is basically not a member of the Japanese royal family, the rest is the Yamaguchi group of gangsters.
In many Japanese gangster movies, Toyota Century has also been revealed, such as the extremely famous movie "Extremely Evil Non-Dao". Then there must be friends who will ask, Toyota Alpha, which is praised in the country, or Lexus LM, in the gangster, that is, a little bit of status sits.
It can be seen that the first standard for gangster bosses to use cars is "luxury", and the second is Lexus LM.
That being the case, let's break the definition of luxury in new energy.
However, it should be stated that the gangsters of TV series do not like to use new energy, in fact, it is likely that it is just due to the different era background of TV, the penetration rate of new energy is not high, or in the chase war, new energy suddenly runs out of electricity will seem very un"gangster".
But aside from "Crazy", the real new energy and gangsters are indeed difficult to link, at least in the luxury area, new energy has not yet appeared a real luxury brand.
Luxury sounds like a relatively "virtual" word, some people define luxury as a high price, but even if spicy strips are expensive, they are only a more expensive food, and cannot be compared with high-end ingredients such as caviar.
The high end of caviar has to do with scarcity, craftsmanship and even the history behind it, as well as the automotive industry.
New energy vehicles like to compare with luxury cars with a sense of existence, and even at many new car conferences also played the gimmick of "flat" luxury cars, some people on the front foot benchmark BBA, and some people on the back foot say that they are the best SUV within 5 million, not to mention whether it is really luxurious, at least in terms of price, new energy brands are indeed approaching the luxury camp.
The product prices of Ideal, Xiaopeng, NIO, Zhiji, Extreme Fox, Avita, Extreme Krypton, Lantu, Qianjie and other brands have exceeded 300,000 yuan, and BYD and Aion are planning to attack million-level luxury cars, which was the home of BBA in the past.
High emotional intelligence is the new energy impact high-end, low emotional intelligence is that the new energy is sold more expensive, this is almost the irreversible trend of the automotive industry, no one wants to stay in the low-price market, in the face of new forces, can not make money in the later competitive pressure will be greater, now looking at the entire luxury car field, in addition to the traditional BBA, but also began to appear some new faces.
Taking NIO as an example, vehicle insurance data from January to May this year shows that in the range of 400,000-500,000 dominated by BBA, NIO ES6 ranks in the top ten of the sales list. In the higher price range of 500,000-700,000, NIO ES8 even directly entered the top three of the list. Whether or not to enter the new energy market, a confrontation between BBA and new forces is inevitable.
It's just that the price has peaked again and again. Can it really be considered a "luxury car"? This point has been questioned in the entire automobile consumer market, and some people once bluntly said that new energy luxury cars are "false propositions". The luxury attributes of car brands never reflect the price, and unique technology and experience characteristics are particularly important.
Taking BBA as an example, Mercedes-Benz represents luxury and elegance, so it has a very good ride comfort; BMW stands for sport and handling, and the chassis has always been tough; Audi stands for low-key, once a typical public car, four-wheel drive system and lights are strengths. In contrast, today's new energy brands, after the concentrated outbreak, the technology was once homogenized.
These hundreds of thousands or even millions of products, if you are not careful, will eat back. According to the Yangtze River Daily, Gaohe HiPhiX, priced at 570,000-800,000 yuan, has not only fallen into the storm of false publicity once because of its large-screen entertainment interaction, luxury audio system, wing-spreading door, etc. as selling points of luxury cars.
More importantly, even if the new forces desperately hold the brand, they may not be able to sit back and relax. Market data in 2021 shows that the penetration rate of new energy vehicles in the luxury car market is less than 15%, far lower than the industry average, and in the future, the consumer demand for new energy vehicle users will gradually shift from a single brand to technical control, and the stickiness of the brand will be greatly reduced.
New energy no luxury car, from a certain point of view, this is the BBA's best opportunity to counter-kill new forces, they may also realize that they are keeping up, the road popularity accumulated over a hundred years is a long sword, of course, this strong defensive posture also exposes their anxiety, no matter how serious it is really too late.
However, even if the gangsters don't buy new energy, does it matter?
Let's start with a fact about the underworld:
Since 2017, many Korean underworld have begun to live broadcast on YouTube as Internet celebrities, and directly write "underworld" and "big brother" in the title of the live broadcast room to attract audiences. These underworld big brothers who engage in live broadcast like to teach the audience how to distinguish between real and fake underworlds, and as for how they mix up to earn live broadcast tips, these people naturally never mention it.
The Yamaguchi-gumi is also weakening because there are no young people who aspire to the underworld, and the aging problem within the Yamaguchi-gumi is very serious. Chinese gangsters have also changed from "Blue Dragon Gang" to "Blue Dragon Study Group" in the fight against gangsters, in other words, times have changed.
When we discuss the Yamaguchi group and Gao Qiqiang, when an era is romanticized, it means that this era is gone; Romanticizing a group means that the group is distant from your life.
The same goes for cars, we think that classic cars and steam are romantic because that era is far away from us, and when we start to think that the roaring engine sound is romantic, this era is probably going to pass.
On June 8, 2022, a meeting was held in Strasbourg, France, and a European Commission proposal was voted to stop the sale of new fuel vehicles in the EU from 2035, including hybrid vehicles. The ban will accelerate the transition to electric vehicles in the region.
Supporting this vote include global first-tier automobile companies such as Volkswagen, Mercedes-Benz, Ford, BMW, and General Motors, and the era of internal combustion engines has entered a countdown timepiece.
Gangster bosses don't like new energy vehicles, it doesn't matter, because fuel vehicles will become history, gangsters will eventually become history, and anything that is crazy will eventually fall to the ground.
Under the rolling wheels of the times, the once violent engine sound has also become green and quiet.
Decisive traditional car manufacturers, flower-filled new car manufacturers;
Declining traditional parts enterprises, thriving power battery manufacturers;
Helpless internal combustion engine engineer, enthusiastic electric vehicle professional.
All the vivid and conflicting frames form a cross-section of the current transformation of the automotive industry, and finally converge into the waves of the transformation of the automotive industry, returning to the sea.
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