Only by eating bitterly can we build a Land Rover.
Mano's one-man sentence shaped BMW into a love god car, rather crying in Bmw rather than laughing on the bicycle, buying a BMW, in that year was the dream of countless mentally immature young people.
A word from Woju put Land Rover on the altar, and real men have to drive Land Rover.
After the introduction of the Chinese market, land Rover Evoque, which has a very design concept, has repeatedly swept the country, and in the eyes of more people, Land Rover's extremely high pricing, burly design and a wave of promotion have made Land Rover truly become the first echelon player in the Chinese market.
For a long time, the desire to own a Land Rover far exceeded the desire to own a BBA.
In the long river of history, Land Rover itself is a niche luxury consumer goods, the European market is its main sales position, followed by the huge market in China, and the acceptance of Land Rover is acceptable.
Jaguar Land Rover's peak sales volume was around 150,000 in 2017, representing the british aristocracy of the two major brands in China has gained great recognition.
But on the other hand is a fact that has to be admitted, Jaguar Land Rover's reputation is in a sharp decline, product reliability, brand height have been questioned by the market, especially after the Aurora was 315 hammer quality problems, plummeting word of mouth In the eyes of more people, Jaguar Land Rover does not seem to be as "advanced" as imagined.
The traditional consumer market's cognition is that high pricing must have high quality, and the height of the brand alone cannot support high pricing.
Land Rover's products are mainly divided into two categories, one is chery Jaguar Land Rover-based domestic models, these models are not highly priced, reasonable positioning, Aurora, Discovery Shenxing are typical of the two domestic models.
At present, the quality of domestic models is far from being as low as imagined, and the traditional market cognition is that the quality problems of these models need to be solved and upgraded, but the fact is that these models after domestic production have optimized many design and production problems.
The data can be seen that the complaint rate of the two models produced by Chery Jaguar Land Rover has been greatly reduced, especially the "principle problem" in the power structure has been improved, and the small problems that users have complained about have been well solved, and the noise, noise, and fuel gauge problems have been optimized.
Mainly in China, the standards of factories are higher, the quality of workers is better, and the requirements of parts suppliers are higher.
The other type is imported models, high-end imported cars dominated by Discovery, Range Rover and Defender, which are still highly positioned, and have the characteristics of ultra-luxury, high pricing and strong performance.
Needless to say, these three models still have the market awareness strength comparable to Porsche.
For example, the new Range Rover that has just been launched, the design is more mainstream, the interior technology is more technical and the power system is further optimized, it is clear that the competitiveness in the top flagship SUV market is still the first echelon player, far more attractive than the BBA's similar model.
For example, the newly listed Defender has been in short supply for a year, and the problem of price increases in the terminal market has not been universally solved, and it is clear that the design, off-road, scientific and technological sense and market position of Defender in the top market are recognized.
We sifted through a large number of complaint website data and came to the conclusion that although Land Rover's products still have some small problems in their bones, they have been well solved on the way to continuous technological upgrading.
Big problems can't be had, but there are still some small ones to deal with.
The main problem is still concentrated on the electronic control system, such as reporting an engine failure code today, or the abnormal sound when the car has a gear switch, or a glass regulator problem, a reversing image problem.
Again, Land Rover's sense of luxury and performance can indeed give you enough, but the quality does not achieve the performance of a high-level Land Rover.
A little worse than Porsche, Lexus, BBA, but a little better than all of them in terms of performance, luxury, design, that's a true comment from Land Rover.
Land Rover has its own attractive side to users, and for everyone, choosing a Land Rover is equivalent to choosing an attitude towards life.
I have a friend, when 500,000 bought an imported one to find Shenxing, I asked him how he felt for so many years, he told me lightly: Although there are many small problems, but once did not throw me on the road, I like its history and culture, quality or whatever, as long as you don't throw me on the road.
This is the true voice of Land Rover fans, so some people will choose when they know that Land Rover has more small problems, because they do not want a Land Rover with the quality of Lexus, but a social attitude.
Brave, faith, so repair the car for them, as long as it can be used, resolutely do not repair!