Yesterday, the new generation of Range Rover was officially launched in the Chinese market, with a total of four extended wheelbase models launched. The official suggested retail price starts at 1.468 million yuan, and the Shengshi seven-seat extended version, which was first introduced by the Range Rover model, is used as the entry model of the whole series. The four models are: the Shengshi seven-seat extended version of 1.648 million yuan, the Shengshi extended version of 1.648 million yuan, the Range Rover model extended version of 2.048 million yuan, and the first version of 2.498 million yuan.
"Today, the official launch of the new generation of Range Rover is of great significance to all Land Rover owners and fans in China. Continuing to live up to our solemn commitment to putting the customer first, we have specially upgraded the existing Range Rover Owner VIP service in a series of upgrades, so that all new models on the market can enjoy exclusive 'exemplary worry-free service'. Mr. Richard Shore, President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Organization, said, "Among the many impressive innovations of the new model, it is particularly noteworthy that the new generation of Range Rover has introduced the first time the Shengshi Seven-Seat Extended Edition. I believe that this model will surely win the favor of those family customers who are eager to explore and have a boundless heart. All in all, this is by far the most fascinating Range Rover, which has inherited more than 50 years of pure genes and will continue to lead the industry legend and become a model! ”
In addition, in this morning's video interview, Mr. Li Dalong mentioned: "Land Rover has always had a lot of loyal customers and fans, who are the focus of our attention. We constantly consult with them and they always say ' I just want the Range Rover, a better Range Rover'. So this loyal customer base is at the forefront of importance and priority here. As you all know, for the first time, we introduced a seven-seat layout on the Range Rover model, launching a new generation of Range Rover Seven-seat extended version. This seven-seater model is very popular in the U.S. and Middle East markets, and we're very much looking forward to how it will perform in the Chinese market." ”
What are the most important product competitivenesses for Chinese customers? Mr. Li Dalong replied: "Last year, our sales in the Chinese market reached 100,000 units, an increase of 9% year-on-year, which shows that China's luxury car market is still in good shape, but at the end of last year, it was affected by the global chip shortage." For Land Rover and Range Rover, the Chinese market is a very important market, so we pay special attention to the needs of our Chinese customers. Customers in China place a lot of value on rear space, so we've improved rear space and seat comfort on the new Range Rover. In addition, the Chinese market attaches great importance to new energy models, so in the next two or three years we will also introduce new energy models. ”
In the face of the epidemic situation that has not completely improved in China, Li Dalong also gave his own solution: "Due to the current situation in Shanghai, Shanghai Port is not open, so we are now shipping a new generation of Range Rover and other imported models into China through Tianjin Port and Guangzhou Port." In the case of logistics obstruction, we have formulated a filing and done our best to ensure the supply of the Chinese market and let customers pick up the car as soon as possible. In terms of domestic vehicles, our Changshu production base is also trying its best to ensure production, although the supply chain has also been affected. In short, we are making every effort to ensure that there is a supply of high-quality models in the Chinese market. Hopefully, things will improve in June. ”
A comprehensive introduction to the new generation of Range Rover, we have already detailed in the media meeting held in Temple East Keien, I will not repeat the explanation here, interested friends can click on the back of the article to jump to read: "The new generation of Range Rover at first sight as "so". Today, I interviewed some of the designers of the new generation Range Rover to explain the most comprehensive design concepts for their exterior design, interior design and engineering design. You can choose the part you want to know the most and click to watch.
It is worth mentioning that in response to the listing of the new generation of Range Rover, Land Rover has specially upgraded the VIP service of the previous Range Rover owner and launched an exclusive "exemplary worry-free service". Car owners who purchase the new generation of Range Rover can enjoy up to 6 free maintenance in the first 3 years, free road rescue within 3 years, free road rescue for lifelong accident cars and free door-to-door pick-up and delivery services, in addition, owners can also enjoy other exclusive services such as the exclusive 400 service hotline of the new generation Range Rover, exclusive reception room and exclusive rest area at the store terminal and VIP car wash. Let's watch the video together, and finally there is the evolution history of the officially produced Range Rover, which is very worth collecting!
Design
Interior Design (Calm Sanctuary)
Engineering
Extras: The Evolution of the Range Rover