The Jietu 4S store is suspected of large-scale vulgar live broadcast, and the brand should not take it lightly!

Car World

2024-05-15 10:17Posted in Guangdong automotive creators

This time, Jietu Auto can be said to be on the stall. When a female anchor of a 4S store in Ningxia introduced Jietu Traveler in the live broadcast room, she was quite "out of line" in terms of action and language, and was suspected of large-scale vulgar marketing. Moreover, after the incident, the official account of the 4S store also held a "discussion" with netizens about the incident. This is really outrageous enough.

Shortcuts 

Was it an accident? The female anchor makes large-scale actions, and the language is often "out of line"

According to media reports, the official customer service of Jietu Auto has confirmed that the store involved is indeed its operator. If it weren't for that, I couldn't believe that this would be an action made by a regular 4S store.

The online picture shows that the female anchor is wearing a miniskirt and makes the action of bending over and "accidentally walking naked". It is understood that at the time of the incident, the female anchor was introducing the "Voyager" model.

At that time, the female anchor in a miniskirt was in the second row of the vehicle, bending down and grabbing the armrests of the first row. At that time, the live broadcast camera was actually aimed at the bottom of the female anchor's skirt. And, outrageously, the live broadcast camera actually made this kind of close-up action twice.

 Upload the screen online

What's even more surprising is that when introducing travelers in the live broadcast, the female anchor is also quite "outstanding" in terms of language.

As can be seen from the video, the female anchor of the Jietu 4S store called the armrest under the central control "screaming armrest". And it is said that its function is "to exercise the body of the girls in the second row".

Moreover, in the process of interacting with netizens, the female anchor of the Jietu 4S store even said words such as "You control me for 7 seconds" and "Big brother is over in 7 seconds".

 Media coverage

Intentional or accidental? Without introspection afterwards, the 4S store involved interacted with netizens on the incident

It should be said that the relevant actions and language of this live broadcast room are already quite "out of position", and they are suspected of large-scale low-speed live broadcasts.

Without introspection afterwards, the 4S store involved interacted with netizens on the incident 

After the incident, if the 4S store involved quickly apologized, then perhaps this incident was just an "accident".

 Without introspection afterwards, the 4S store involved interacted with netizens on the incident

It's just that what is unexpected is that the 4S store involved not only did not quickly introspect and reflect, but frequently interacted with netizens about this matter afterwards.

 Without introspection afterwards, the 4S store involved interacted with netizens on the incident

Obviously, judging from the behavior of the Jietu 4S store when it was in the store, it is difficult for us to see that it has an understanding of the adverse social impact that "suspected vulgar live broadcast" may bring.

It should be said that this matter has now attracted widespread attention and discussion. This will not only cause certain image damage to the Jietu brand, but also may have an adverse social impact.

 Without introspection afterwards, the 4S store involved interacted with netizens on the incident

However, unfortunately, whether it is from the relevant actions in the live broadcast room, such as the close-up of the female anchor bending over twice, or from some words in the live broadcast room, or from the actions of the 4S store involved, it is difficult not to question, is this really an "accident"?

If a regular 4S store of an automobile brand takes a similar action in order to "gain a position", then I am afraid that this is not only contrary to public order and good customs, but also contrary to the corporate philosophy of the relevant brand.

 Without introspection afterwards, the 4S store involved interacted with netizens on the incident

Is drinking water to quench thirst harmful? It should not be taken lightly, and shortcuts should be quickly verified and responded

Since the 4S store does not see the reflection on the incident, should the Jietu brand, as a well-known domestic automobile brand, quickly verify and respond to the incident?

According to media reports, after the incident, some media have called the official customer service of Jietu Auto, and the relevant staff said that they will give feedback to the relevant departments of the company and strive to reply as soon as possible.

However, unfortunately, so far, we have not seen the public response and handling of this matter.

tourist 

In the short term, this matter seems to have brought heat and traffic to the brand and the 4S involved. However, can this kind of popularity and traffic really be converted into terminal sales?

In the long run, this kind of live broadcast of suspected vulgar events will undoubtedly cause some damage to the image of Jietu Automobile.

Therefore, from this point of view, I believe that Jietu Auto must be cautious about this matter and quickly verify and deal with it.

 tourist

The longer the incident, the longer it will ferment, and the more damage it may cause to the Jietu car. Here, we call on Jietu Auto to uphold a responsible attitude, pay attention to, verify and quickly give the public an explanation or treatment result. In this way, it can demonstrate its sense of social responsibility. This article declares:

This article is the original article of the Cheyu World Operation Department, the total No. 11050, some of the pictures are from the Internet, and the data and related materials from the marked sources are cited. Cheyu World Original All Rights Reserved, infringement must be investigated.

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