For the car selection, there may be 10 different needs in 10 people, some people pay attention to space and do not pay attention to power at all, some people pay attention to control and do not care about fuel consumption at all. But to say that everyone will care, I believe it is quality stability. Imagine just mentioning a new car and driving home happily, the result is that halfway through the road suddenly nest, let this car look good and luxurious, the joy brought by the new car will be swept away in an instant.
So how to judge the quality control level of a car or a brand? Listening to the owner's reputation and visiting major car forums may have certain references, but these data samples are not complete enough and too one-sided. To speak of professionalism, J.D.Power, a well-known American evaluation agency that has been engaged in the reliability of automobiles for 33 years, may be the most authoritative representative.
Hyundai Motor Group Insurance against J.D. Power slaughter list
As one of the world's most professional and authoritative market research companies, J.D. Power's research is known for its independence and objectivity.
In order to better reflect consumer feedback on product reliability, J.D. Power's Vehicle Dependability Study (VDS) collected 32 brands, 139 models, and used 29,487 cars for three years for the survey, and also added content related to the main functions of electric vehicles and the Internet of Vehicles in response to the era of new energy and intelligent vehicles.
In the 2022 vehicle reliability study recently released by J.D. Power, Hyundai Motor Group became the biggest winner. Among the 15 automotive groups in the world, Hyundai Motor Group's Kia ranked first with 145 points, and among the 32 brands including luxury brands, Kia jumped to the first place in the overall list, Hyundai Motor ranked third with 148 points, and Genesis, which ranked fourth, grabbed the first place of luxury brands with 155 points.
The strict pursuit of each link
It is worth noting that Hyundai Motor Group is not the first time to enter J.D. Power's top three on the list have already topped the list as early as 2016. Why has Hyundai Motor Group achieved such outstanding quality control performance? The reason is that it sees long-term quality satisfaction as one of the key benchmarks for success. Relying on Hyundai Motor Group's strong production and research and development system, its major factories around the world strictly abide by the global unified quality control.
At the level of system control, from the pre-production parts procurement link to start control to ensure product quality; the production process through the introduction of the global quality management system (GQMS), manufacturing enterprise production process execution management system (MES), production completion system (IQIS) accurate and efficient testing of the quality index of the production site, to ensure the standardization of technology and product qualification rate; the production of vehicles will also go through a variety of strict audit system, from workers' self-inspection to special testing on the testing line, professional road test, Then to the comprehensive inspection of the product factory, to ensure that every product of each production line has a high standard of quality.
Products unanimously recognized Sales continue to rise
In addition to outstanding quality control, Hyundai Motor Group's strength in design and development has also been recognized worldwide, with Hyundai Shengda winning the first place in the mid-size SUV category in the "2022 Best Cars for the Money Awards". In the field of new energy, Hyundai Motor Group's performance is even stronger, such as hyundai IONIQ (EnniKr) 5 and Kia EV6 both shortlisted for the 2022 European "Car of the Year" list, and both won the "Best Cars of the Year" title. The above is just the tip of the iceberg of Hyundai Motor Group's many awards around the world this year.
For Hyundai Motor and Kia, it is not only the world's major media and authorities, but also the global consumers. In Hyundai Motor Kia's 2021 global sales figures, Hyundai Motor sold more than 3.89 million units worldwide, an increase of 3.9% over 2020, while Kia achieved global sales of more than 2.77 million units, an increase of 6.5% over 2020. Considering that in 2021, due to the impact of the global epidemic and supply chain problems, Hyundai Motor Group can still achieve sales growth in the difficult situation, and the brand and product strength cannot be underestimated.
Written at the end: Continuous progress and looking to the future
Hyundai Motor and Kia announced their sales targets for 2022 as well as 2022, with Hyundai Motor's global sales target for 4.323 million units in 2022 and Kia's target at 3.15 million units. In order to achieve this goal, Hyundai Motor Group has also launched a series of initiatives, including optimizing the business strategy according to each region, accelerating the transition to electrification, and launching more pure electric models under the IONIQ (AniKr) brand and the GV70 under genesis.
Since entering the Chinese market in 2002, Hyundai Motor Kia has been committed to creating more valuable products and services for Chinese users since entering the Chinese market. To this end, in 2013, Hyundai Motor Kia established hyundai motor kia China R&D center in Yantai, which is also the group's largest overseas R&D center. In 2017, Hyundai Motor Kia established the China Big Data Center in Guizhou. Under the premise of ensuring data security, Hyundai Motor Kia can continuously apply the research results to the whole industry chain field such as research and development, production and sales of local products in China based on the massive vehicle data of the data center, and strive to provide Chinese consumers with higher quality and more diversified products and services. In October last year, Hyundai Motor-Kia China's Forward-Looking Digital R&D Center was officially opened in Shanghai. At this point, Hyundai Motor Kia has completed the China R&D matrix of Yantai-Shanghai-Guizhou synergy in China. This will further accelerate Hyundai Motor Kia's digital transformation in China and continue to lead the Chinese market in the future.