Recently, Hyundai Motor announced that it has officially become the official sponsor of the "FIFA World Cup 2022". As a sustainability partner and sponsor of the FIFA World Cup, Hyundai motors plans to provide 422 passenger cars and 170 buses for players, VIPs and event officials during the World Cup, for a total of 592 official cars. These include the pure electric vehicle IONIQ (Ani Kr) 5, the Santa Fe hybrid (Shengda Hybrid) and the hydrogen fuel cell bus Elec City, etc., more than half of the passenger cars and some commercial vehicles will use environmentally friendly models. It is also the first time that an eco-friendly car has been used in an official World Cup team.
Hyundai motor has officially become the official sponsor of the "FIFA World Cup 2022"
In September last year, Hyundai Motor announced that it will build a circular economy ecosystem that includes five core areas: electrification, hydrogen industry synergy, factory carbon neutrality, component supply chain, and social carbon reduction activities, to create a sustainable future and achieve carbon neutrality by 2045.
As part of the "Social Carbon Reduction Campaign" in five core areas, Hyundai Motor will strive to achieve carbon neutrality at the 2022 FIFA World Cup. As a partner in the shared vision of sustainable development, Hyundai Motor will not only sponsor with a focus on brand exposure and supply of vehicles, but will also carry out a series of environmental activities with FIFA.
To this end, Hyundai Motor officially launched the global sustainability campaign with the theme of "Goal of the Century" from Earth Day on April 22, which will continue throughout the 2022 FIFA World Cup. It aims to unite people all over the world through football and create a sustainable world together. At the same time, Hyundai motor also released a promotional video showing its ambition to unite all mankind through football and encourage support for a sustainable future.
Hyundai Motor launched the "Goal of the Century" global sustainability theme event on Earth Day on April 22
To promote the "Goal of the Century" theme event, Hyundai motor has established the "Team Century" team, led by England star Steven Gerrard, and will promote various environmental protection and social sustainability projects throughout 2022. In the coming months, Hyundai will continue to support FIFA's sustainability agenda through various activities, helping to realize the vision of a "completely carbon neutral World Cup".
Hyundai motor set up a "Team Century" team led by England star Steven Gerrard
At present, "carbon neutrality" has become a global consensus and mission, since hyundai motor officially released the "2045 carbon neutral declaration" last year, it has implemented various initiatives to fulfill this commitment, and is committed to creating a better and more sustainable future for all. According to Hyundai Motor's medium- and long-term electrification development strategy announced last month, Hyundai Motor plans to build a matrix of 17 pure electric vehicle products by 2030 and achieve the goal of global electric vehicle sales of 1.87 million units and a market share of 7%.
At the same time, as one of the most important markets of Hyundai Motor in the world, Hyundai Motor also shoulders the social responsibility of helping China achieve the goal of "double carbon". To this end, Hyundai Motor actively caters to the development path of China's new energy multi-solutions and implements the "electricity + hydrogen" two-line strategy in China. In China, Hyundai Motor Group plans to officially introduce the NEXO, the first hydrogen fuel cell passenger car that complies with Chinese regulations, to China this year. As the ultimate environmental protection solution, Hyundai Auto hydrogen fuel cell vehicle NEXO China Version uses hydrogen and oxygen in the air to produce electricity, and uses this electricity as the driving force to drive the engine, and the final emission is only water, which is a true "zero emission" model.
At present, the nexo version of the hydrogen fuel cell SUV has officially obtained the Beijing new energy vehicle license, which not only means that Hyundai Motor's first hydrogen fuel cell passenger car that complies with Chinese regulations is legally on the road, but also an important milestone in the development of China's hydrogen energy industry, helping the development of China's hydrogen energy industry.
Hyundai's hydrogen fuel cell SUV NEXO China edition officially obtained the Beijing new energy vehicle license
In addition, the Group's first overseas hydrogen fuel cell system production and sales base, "HTWO Guangzhou", will also be completed and put into operation in the second half of this year. Hyundai Motor Group is actively promoting the construction of the hydrogen energy industry with NEXO China and "HTWO Guangzhou" as the starting point, and playing a central role in building a hydrogen energy ecosystem.
In the future, Hyundai Motor will continue to expand its new energy product matrix in China, covering pure electric vehicles, hybrid vehicles, plug-in hybrid vehicles and hydrogen fuel cell vehicles, providing Chinese users with environmentally friendly travel methods and helping China achieve the "double carbon" goal at an early date.
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