Sports Big Business No. 2885, welcome to pay attention to the leading sports industry information platform
Global sports marketing event TOP10, we have been the worldwide brand marketing sponsorship, business cooperation, athlete personal endorsement, media broadcast rights, sports event hosting rights and other most important sports business information in the past week to sort out the most meticulous and efficient sorting, and inventory out the top 10 sports marketing events at home and abroad in the past week, to provide professional reference for everyone.
Welcome your attention and put forward valuable comments, you can leave a message or inquiry to our background. The following is a summary of the top 10 and unlisted events in global sports marketing from April 24 to April 29.
10. Quasi-sports signed Lakers young man Reeves to create a "crosshair cluster" belonging to young people
On April 28, the prospective sports official announced the signing of Lakers guard Austin Reeves to launch an impact on the international market. A group of CBA and CUBA star players such as Reeves and Fredette, Li Yiyang, Wang Lanlan, He Zhaojie, Fan Wenbo and Guo Zixuan formed a "crosshair group" to officially debut, and the prospectors also launched their new sneakers "Stop Go 1.0 Pro".
It is reported that since its inception in 2014, the compound annual revenue growth rate of Quasi Sports has exceeded 50%, and the compound annual revenue growth rate of its own brands has exceeded 80%.
9. Gerald became a brand ambassador for Hyundai Motor
April 26 news, recently, as the official partner of FIFA, Hyundai Motor recently announced the launch of global sustainable development activities under the banner of "Goal of the Century". The event will run through the World Cup in Qatar.
To advance the event, Hyundai motor set up a team of "TeamCentury" brand ambassadors, including former England national team captain Steven Gerrard. Hyundai motor said it will unite all of humanity through football and encourage universal support for a sustainable future.
8. Neymar becomes e. GO Mobile Global Brand Ambassador
On April 26, German new energy vehicle manufacturer Next.e.GOMobile SE announced the signing of a global cooperation with Neymar agent NR Sports, and the Brazilian star became e. GO Mobile is the new Global Brand Ambassador. Neymar will reveal the company's 2022 model "e.wave X" at a special event in Berlin, Germany, on May 5.
"e.GO Mobile is a very innovative brand that creates electric vehicles that are not only unique, fun to drive, but also truly sustainable," said Neymar. I was born and raised in a country with a huge amount of urban traffic, where e-mobility can have a huge positive impact on the environment and the economy. ”
7. Sign a 4-year contract! Yonex became the official cooperative brand of the Chinese Tennis Association
April 25 news, recently, YONEX officially announced that from January 1, 2022, YONEX and the Chinese Tennis Association reached a four-year strategic cooperation, becoming the only official ball brand of the Professional Events of the Chinese Tennis Association and the only official stringing service brand of the Professional Events of the Chinese Tennis Association, providing ball and stringing services in the events hosted or hosted by the Chinese Tennis Association.
In the next national games cycle, YONEX will continue to cooperate more deeply with the Chinese Tennis Association in international competitions sponsored by ITF, WTA and ATP, tennis team championships and national games held in China, youth competitions of all ages and other major tennis events.
6. Youku won the copyright of the badminton international competition for 5 years, and the new way to play to create a small ball feast
Starting from April 29, Youku will, as a new media partner of the Asian Badminton Federation, broadcast all the matches in the rematch stage of the Asian Badminton Championships, and invite world champions such as Gao Kun, Bao Chunlai, Wang Shixian to serve as commentators to accompany fans to enjoy the top events.
Not only that, in the next five years, Youku has also reached a cooperation agreement with the International Badminton Federation to broadcast almost all badminton world championships such as the Thomas Cup, Uber Cup, Sudirman Cup, World Championships, and The All England Open, so that fans can enjoy the charm of this sport.
5. Gao Tingyu became the chief ace recommendation officer of OnePlus Ace
On April 26, Gao Tingyu, the beijing winter olympics speed skating men's 500 meters champion and the flag bearer of the opening and closing ceremonies of the Beijing Winter Olympics, announced that he had become the chief ace recommendation officer of one plus Ace. OnePlus Ace officially went on sale on the 26th, priced at only 2499 yuan.
After the Beijing Winter Olympics, Gu Ailing, Su Yiming, Wu Dajing, Xu Mengtao, Gao Tingyu and many other Winter Olympic champions have received commercial endorsements, which shows that brands and consumers have greatly recognized the Winter Olympic champions.
4. Gu Ailing became the Zespri Jiapei Live Ambassador
On April 28, Gu Ailing announced on his personal Weibo that he would become a Jiapei Ambassador: "I am very happy to become a @Zespri Jiapei Kiwi Ambassador, let's use a healthy mindset and body to break the routine and challenge more possibilities of life." ”
After the excellent results of the Beijing Winter Olympics, Gu Ailing's popularity around the world has increased significantly, and she currently has about 30 commercial cooperation partners, making her one of the most expensive female athletes in the world.
3. Wang Meng became the brand spokesperson of Huiyuan NFC after the Winter Olympics
On April 25, Huiyuan Juice officially announced that Wang Meng, the winner of the four gold medals of the Chinese Winter Olympics, became the brand spokesperson of Huiyuan NFC.
Wang Meng won three gold medals in short track speed skating in the 500 meters, 1000 meters and relay at the Vancouver Winter Olympics, as well as a gold medal in short track speed skating in the 500 meters at the Winter Olympics in Turin. At this year's Beijing Winter Olympics, Wang Meng became popular again as a commentator, and the commercial value of "Mao Lord" was further improved.
2. Su Bingtian served as the spokesperson of the Ammusi brand
On April 29, Anmuxi officially announced that Asian flyer Su Bingtian was appointed as the brand spokesperson. An Muxi's official Weibo wrote: "9 seconds 83" is Su Bingtian's historical moment, but also our historical moment! An Muxi and brand spokesperson @ Su Bingtian together #创造历史 Proud of strength # Call on ordinary you and me to share the glory of this historical moment together!
It is worth mentioning that Anmuxi is a brand that attaches great importance to sports marketing, and Beckham, C Luo, Zhou Guanyu and others have reached cooperation with Anmuxi.
1. Li Ning reached a cooperation with the Boring Ape Yacht Club and opened a pop-up shop in Sanlitun
On April 28, The News, Chinese sports brand Li Ning and boring ape yacht club reached a cooperation, will create a "boring ape trend sports club" series of products. The Boring Ape Yacht Club is currently an influential NFT project around the world. Li Ning obtained the authorization of #4102 "Boring Ape", and combined its own brand characteristics and popular elements for creative design on the basis of it.
It is reported that from April 23, 2022 to May 15, 2022, China Li Ning, with the theme of "boring is not boring", created a limited-time pop-up event in Sanlitun, Beijing, and invited Boring Ape #4102 as the time-limited manager of the pop-up store, integrating youth culture, extreme sports, trends and other elements to create a surreal experience.
Domestic sports marketing summary
◆ Youhe Holdings became the official eyewear product and service provider of the Hangzhou Asian Games
On April 24, the Hangzhou Asian Organizing Committee officially signed a contract with Youhe Holdings, which became the official eyewear product and service supplier of the 19th Asian Games in Hangzhou in 2022.
It is reported that Yuhe Holdings, founded in 2015, owns 2 contact lens brands of Yuhe Youhoo and Yayoi Miusou, and Yayoi has won many awards including the Tmall New Brand Award. Yuhe as a high-end brand positioning high-end counters all over the country.
◆ Wanda Sports signed a contract with the China Cycling Association to recast the China Road Cycling League
On April 24, the signing ceremony of the China Road Cycling League event cooperation was held in Beijing, and Guangzhou Wanda Sports Development Co., Ltd. became the exclusive operation, execution and promotion unit of the "China Road Cycling League" in 2022-2026; Wan Hongfei (Beijing) Sports Culture Co., Ltd. was the designated competition consulting and venue service agency for the league.
Wanda Sports has been deeply involved in the field of cycling for many years, and the Guangxi Road Cycling World Tour hosted by wanda sports is a well-known world top event, and has the core strategic resources of international cycling, including the International Self-League, the World Tour Racing Team Alliance Velon and so on.
◆ FIBA extends cooperation with Hebei enterprise Inglio until 2030
On April 24, FIBA announced on its official website that it has extended its partnership with Ineo, a Chinese sports flooring manufacturer, until 2030. Previously, Ineo was the world's official exclusive sports flooring supplier for FIBA 3×3 basketball from 2019 to 2026.
Ineo's cooperation with FIBA has been extended to 2030, spanning the two Olympic cycles of the 2024 Paris Olympic Games and the 2028 Los Angeles Olympic Games.
◆ Zhejiang FC completed the renewal of the contract with Boss Electrical Appliances
April 25 news, recently, the Chinese Super League Zhejiang Professional Football Club and Hangzhou Boss Electrical Appliances Co., Ltd. completed the signing, as the club's official sponsor, in the 2022 season, Boss Appliances and Zhejiang team will continue to move forward side by side, jointly help the new development of Zhejiang football.
Zhejiang FC said that as a local brand in Zhejiang, Boss Electrical Appliances was founded in 1979. In the 43 years of development, the company adheres to the spirit of Zhejiang merchant craftsmanship, and has achieved the first domestic sales volume of range hoods for 24 years and the leading global sales volume for 7 consecutive years.
◆ Dongpeng Special Drink became the official designated functional drink of the KPL King Glory Professional League
April 25 news, recently, Dongpeng special drink official announced to become the 2022 KPL King Glory Professional League official designated functional drink. The cooperation reached by the two sides is another proof that Dongpeng Special Drink helps the development of China's e-sports and highlights the influence of national brands.
It is worth noting that e-sports has been selected as an official competition event of the Hangzhou Asian Games, which is the first time that e-sports has joined the intercontinental comprehensive sports event as an official sports event. And Dongpeng Special Drink is also the "official designated functional drink of the Hangzhou Asian Games" in 2022, which will continue to inspire the younger generation to attack their dreams.
◆ Luckin Coffee and EDG official announcement cooperation will open a club theme store in Shanghai
On April 25, Luckin Coffee and EDG announced a new cooperation, EDG e-sports club S11 champion player became Luckin grass planting officer, consumers can buy coconut green ice extract to have EDG electronic medal. In addition, luckin's EDG limited edition cup sleeve has now landed in Beijing, Guangzhou, Shenzhen, Hangzhou, Wuhan, Chengdu and Chongqing stores.
Luckin × EDG Shanghai Theme Store is also in preparation, designed with theme light signs and game experience area, EDG logo and super-burning bullet screen, team history honor wall, infinite fantasy punch card area, etc.
◆ Fujijia became the official non-exclusive supplier of the Hangzhou Asian Games
According to the news on April 25, the official website of the Hangzhou Asian Games shows that Japanese food manufacturers have become the official non-exclusive suppliers of the Hangzhou Asian Games, and the sponsorship level is the fourth level. According to statistics, 130 sponsoring companies have been signed for the Hangzhou Asian Games.
◆ Mr. Yang became the official pastry food supplier of the Hangzhou 2022 Asian Games
On April 26, Hangzhou Intangible Cultural Heritage Pastry Brand "Mr. Yang" announced that it has officially become the official pastry food supplier of the Hangzhou 2022 Asian Games, helping to create a sports and cultural event with "Chinese characteristics, Zhejiang style, Hangzhou charm and wonderful".
The cooperation between the "Mr. Yang" brand and the Hangzhou Asian Games, taking into account the task of Asian Games cultural publicity and pastry culture popularization, will carry out a series of "online + offline" theme activities in the follow-up to attract more people to pay attention to the Asian Games and feel the beauty of traditional pastries together.
◆ VCC brand upgrade Signed Zhao Jingnan as a brand endorsement
April 26 news, recently, VCC's cutting-edge domestic light spot brand, officially signed the rhythmic gymnastics world champion Zhao Jingnan as the brand spokesperson.
With the needs of brand development, the endorsement of Zhao Jingnan, the first signed spokesperson of VCC and the world champion of rhythmic gymnastics, will inject stronger brand communication into VCC, which also means that VCC will soon carry out a new round of brand development construction.
◆ Yuwen Yu served as a PADI Marine Environmental Action Ambassador
April 27 news, recently, PADI Love Ocean officially announced the identity of padi marine environmental protection action ambassador in Wenwen, participating in ocean cleaning, coral conservation and other public welfare actions. The two sides will work together to protect the oceans, jointly call on more people to understand the importance of protecting the oceans, and join the ranks of ocean guardians.
In the PADI Introductory Diving Textbook, "protecting the ocean" becomes the responsibility of every diver. PADI established the PADI Love the Ocean Special Fund in 2020, hoping to support more people to improve the ecology of the ocean through actions.
◆ Jam Box became a first-class partner of the CBC Hip-Hop Championship
April 27 news, recently, CBC Street Dance Championship and Shenzhen Jam Box Technology Co., Ltd. held a strategic signing ceremony in Xiamen, Fujian Province, jam box officially became the first-level partner of the 2022 CBC Street Dance Championship.
Jam Box is a focus on the street dance sports chain digital technology enterprises, the current main project - street dance box, is a specially tailored for the street dance institutions to customize the class consumption, can make money, easy to use small program, with customer file management, class card class consumption, course schedule and other functions, can achieve multi-campus management, flexible and efficient permission settings.
◆ The Women's Central Tour has reached an official cooperation with Maiyue Sports
April 27 news, recently, China Women's Professional Golf (Beijing) Co., Ltd. and Shanghai Milestone Sports and New Zealand's Investment Of Golf's Circles data platform reached a long-term in-depth cooperation, Maiyue Sports has become the exclusive partner of Circles China National Youth Golf Event Data.
Since the 2021 Zhuhai China Trust Challenge and the Circles Data Platform, the Women's Central Tour has introduced scoring SG analysis services for players, and is committed to better serving players through event data and improving competitive performance more intelligently. Women's middle rangers Yin Ruoning and Shi Yuting are all Circles users.
◆ Smart imaging brand Insta360 Shadow Stone has reached an exclusive cooperation with Kawasaki Team
April 28 news, recently, intelligent imaging brand Insta360 Shadow Stone announced that it has officially become the title partner of Kawasaki Team in the 2022 World Superbike Championship (WSBK), and is also the exclusive cooperation of Kawasaki Team this season with the action camera brand.
The new season Shadow Stone will capture exciting racing moments for fans around the world through a variety of action cameras such as the ONE RS.
◆ Wu Jing, brand spokesperson of "Peace Elite" and captain of the airdrop operation, announced his official return
On April 28, Wu Jing, brand spokesperson of "Peace Elite" and captain of the airdrop operation, announced his official return! Three years ago, Wu Jing served as the field commander of Peace Elite, winning with special forces on the island. On the occasion of the third anniversary, Wu Jing officially returned and will lead the special forces to welcome the arrival of the third anniversary and experience more Easter egg play on the third anniversary.
At the same time, the Wujing Voice Pack will also be launched on May 1 for a limited time, and special forces soldiers can participate in the activities in the game to collect it. Let's turn on the microphone to communicate together and follow the captain's voice to "enter the circle" together on the elite battlefield!
◆ Sino-Solar signed a contract with Huati E-sports
April 28 news, recently, Beijing Sinovel Lightyear Cultural Development Co., Ltd. and Huati E-sports (Beijing) Sports Culture Co., Ltd. signing ceremony, at the Manchester United Dream Theatre successfully concluded. In the future, we will jointly promote digital sports content promotion, digital sports content development, sports and education integration, national events and other businesses, and work together to build a new sports business model.
In this cooperation, the two sides will cooperate in the fields of sports + education, sports + events, sports + science and technology in the future, in line with the principle of "equality and mutual benefit, complementary advantages, mutual support, long-term cooperation and common development", the digital sports content promotion, digital sports content development, sports education integration, and national events as the core goal, in order to further strengthen the cooperation between the two sides, Huati E-sports, as a leading enterprise in China's digital sports industry, has made a new example of the traditional industry is not traditional, and can join hands in future cooperation for win-win cooperation.
◆ Zhongtai Securities became a senior partner of shandong provincial games
On April 28, Zhongtai Securities Co., Ltd. signed a contract as a senior partner of the 25th Shandong Provincial Games in Rizhao City. Zhongtai Securities enjoys the rights and interests of senior partners of the Shandong Provincial Games, and exclusively titles sailing, windsurfing and other competitions, and at the same time sponsors and supports the daily training of the sailing and windsurfing team of Rizhao Sports School, helping the province's competitive sports industry to a new level, and injecting new momentum into the economic and social development of Shandong Province and Rizhao City.
After becoming a senior partner of the 25th Provincial Games, Zhongtai Securities will launch an all-round and multi-channel appeal to the whole society - advocating home fitness and scientific sports, so as to enhance the physical fitness of the public, build a health barrier together, and condense the positive energy of the movement against the epidemic.
International Sports Marketing Summary
◆ New York Red Bull and Audi will also retain the naming rights of the Audi club
April 24 news, recently, MLS team New York Red Bull and Audi extended the relationship for many years. In addition to continuing as Red Bull's official luxury car, they will also retain the naming rights to the Audi Club, an exclusive hospitality experience at the Red Bull Arena.
This partnership will extend to the community through the Growth Goals program, where The team and Audi will donate four trees to the local community for every goal Red Bull scores in the 2022 season. In addition, Audi will be a showcase partner for the Red Bull Arena Fireworks Night on July 30 and will feature a car outside the stadium on all match days.
◆ IMG became a strategic partner of the Global E-sports Federation
April 24 news, recently, IMG became a strategic partner of the Global E-sports Federation (GEF). Under the new agreement, IMG will work with GEF and Faceit to help host the inaugural Commonwealth Esports Championships in Birmingham in August.
IMG will also provide business advice for the Global Environment Facility Istanbul Global Esports Games to be held in December. IMG will bring its expertise to life streaming, brand creation, event management and marketing.
The World Anti-Doping Agency has reached a sponsorship agreement with The African broadcaster SuperSport
April 25 news, recently, the World Anti-Doping Agency (WADA) and the African broadcaster SuperSport reached a landmark sponsorship agreement.
The agreement will last for the first two years, and the Johannesburg-based network will work with the World Anti-Doping Agency to raise awareness of doping-free sports and conduct educational programs across Africa. SuperSport will also provide direct financial and in-kind value to help promote and coordinate protection for the cleanup campaign.
◆ NHL Pittsburgh Penguins signed a home jersey partner
April 25 news, recently, the NHL Pittsburgh Penguins have reached an agreement with the non-profit health care company Highmark Blue Shield to become the team's official home jersey partner.
The contract, which will be at least three years old, will take effect from the 2022/23 season, with the Highmark logo appearing in the top right of all Penguins home jerseys during preseason, regular season and playoffs. In August 2021, the NHL allowed teams to sign jersey advertising sponsorships, effective from the 2022/23 season.
◆ONE Championship announced a long-term broadcast agreement with Amazon Prime Video
On April 27, the internationally renowned sports IP - ONE Championship officially announced a long-term event broadcast agreement with Amazon Prime Video, and Amazon Prime Video will become the official broadcaster of THE ONE Championship in the United States and Canada.
Amazon Prime Video will present 12 ONE Championship matches live to boxing fans in North America each year. Plans for the first live event will be announced later this year. ONE Championship is currently the world's leading fighting event organization, in the fierce competition of various major sports events, ONE Championship ranks among the top five in the world in terms of ratings and fan interaction rates.
◆ The Premier League renewed its contract with Malaysian pay-TV network Astro
April 27 news, recently, Malaysian pay TV network Astro has extended its broadcast partnership with the Premier League from the 2022/23 season to the 2024/25 season. Under the three-year deal, Astro will continue to broadcast all 380 premier league matches exclusively in Malaysia.
The station has been broadcasting Premier League matches live since 1997. According to the Daily Mail, media companies in Hong Kong, Singapore, Thailand, Malaysia and India paid a total of £330 million a year to broadcast the Premier League in the last cycle.
◆ Toronto Raptors renewed their contract with jersey sponsor Sun Life Financial
April 27 news, recently, toronto raptors and Canada Sun Life Financial Company renewed the strategic sponsorship agreement. Starting next season, Sun Life will become the Raptors' official health and wellness partner.
As part of an expanded partnership, the two brands aim to find new opportunities to help Canadians live healthier lives. Leveraging the Toronto Raptors' health and wellness experts and Sun Life's wellness ecosystem, including LuminoHealth, Canadians will be able to engage with content and resources to enhance their health journey.
◆ Baiquan became the official partner of the Ice Hockey World Championships
April 28 news, recently, the North American sports drink brand BioSteel and the Ice Hockey World Championships to establish a three-year partnership, until the end of 2024.
For the first time, It will be the official partner of the 2022 World Hockey Championships in Finland and the First Divisions and Division B of the 2022 World Hockey Championships in Slovenia and Poland. The partnership includes the provision of hydrating beverages and products, water bottles and towels, and the placement of signs in the penalty area for all players.
◆ Athleta became a Biles athleisure partner
April 28 news, recently, lifestyle brand Athleta and the world championships in the history of the most medal-winning gymnast Simon Biles established a long-term partnership, jointly committed to empower women.
Biles and Athleta will work together to focus on "AthletaGirl" to encourage millions of girls to reach their limitless potential. Biles will work with Athleta's design team to develop iconic products for aspiring athletes, including plans to design multiple capsule products for Athleta Girl.
F1 Alfatoli Team has partnered with Ziba Foods
April 28 news, recently, F1 Alfatoli Team and the United States artisanal food company Ziba Foods reached a partnership.
Henrik Nelson, founder of FlexBox and investor in Ziba Foods, said: "Given that Alfatoli is a globally renowned team that embodies the spirit of being oriented towards a premium lifestyle, I see this as the perfect platform to promote my latest efforts with Ziba Foods. Together, we want to use their global platform to provide international visibility for healthy nutrition while helping developing countries achieve sustainable social and economic stability. ”
◆The Look Company became the regional sponsor of the Qatar World Cup
April 29 news, recently, The LookCompany is an award-winning sports, events and brand visual engagement solution provider, has become the Qatar World Cup in North and Central America regional supporter.
The company provides branding and signage solutions for a variety of high-profile international and national sporting events, including the 2019 FIFA Club World Cup. The Look Company plans to use this year's World Cup as an opportunity to showcase its stadium's decorating and signage capabilities to 3.5 billion viewers worldwide.
◆ Sofa brand La-Z-Boy became the official furniture partner of the NFL London Race
April 29 news, recently, the NFL and the world-renowned sofa brand La-Z-Boy signed a three-year contract, the company became the NFL London official furniture partner.
The NFL will host three games of the 2022 season in London in October. The La-Z-Boy brand will gain strong live and digital channel visibility, in addition to providing "the best seats indoors" for the Tottenham Stadium for commentators and guests to use.
◆ Alfa Romeo Racing has established a partnership with The Seagate Lyve Cloud
April 29 news, recently, Alfa Romeo F1 team announced that it will establish a partnership with Seagate Technology Lyve Cloud to solve the challenges of digital storage. The Seagate Lyve Cloud logo has been printed on the headrest of the C42 car.
Lyve Cloud is Seagate's cloud storage-as-a-service platform, with always-on availability and ample storage capacity to help customers achieve multi-cloud freedom at the edge of the metro.
Note: The images used in this article are from the Internet