Sports Big Business No. 2805, welcome to pay attention to the leading sports industry information platform
Global sports marketing event TOP10, we have been the worldwide brand marketing sponsorship, business cooperation, athlete personal endorsement, media broadcast rights, sports event hosting rights and other most important sports business information in the past week to sort out the most meticulous and efficient sorting, and inventory out the top 10 sports marketing events at home and abroad in the past week, to provide professional reference for everyone.
Welcome your attention and put forward valuable comments, you can leave a message or inquiry to our background. The following is a summary of the top 10 and unlisted events in global sports marketing from January 24 to February 8.
10. Canon became the official sponsor of the 2022 Asian Games in Hangzhou
News on January 28, recently, Canon (China) Co., Ltd. and the Hangzhou Asian Games Organizing Committee officially reached an agreement, Canon will be the official sponsor of the Hangzhou 2022 Asian Games, for the Opening and Closing Ceremonies of the Asian Games and event reporting, recording and operation to provide advanced image input and output equipment, services and solutions.
From the 2018 Asian Games in Jakarta to the 2022 Asian Games in Hangzhou, Canon has participated in the Asian Games in the form of sponsorship for two consecutive years, helping the Asian Games to achieve high-quality hosting with profound image technology accumulation.
9. Aimeng Group became the exclusive supplier of SLEEP SOLUTIONs for TEAM CHINA China National Team
On January 24, Aimeng Group, together with its three major brands of Serta Shuda, KINGKOIL Jinkeer and RUF Betten Louvre Buden, obtained the authorization license of the Sports Equipment and Equipment Center of the General Administration of Sport of the People's Republic of China, and officially became the exclusive supplier of TEAMCHINA's Sleep Solution for the Chinese National Team, providing intelligent sleep bedding and deep sleep solutions for more than 70 individual national team teams and athletes.
The cooperation between Aimeng Group and TEAM CHINA is a powerful combination under the same concept of the two sides, and Aimeng Group hopes to bring the ultimate comfortable sleep experience to Chinese athletes and Chinese consumers through this cooperation. As the exclusive supplier of SLEEP solutions for team CHINA China national team, Aimeng Group will actively serve and prepare for the battle, provide healthy sleep solutions for athletes, and help athletes compete on the field and achieve good results.
8. Speed skating world champion Zhang Hong served as the brand ambassador of Xiulike
News on February 6, recently, Zhang Hong, a member of the International Olympic Committee and a world champion in speed skating, was appointed as the brand ambassador of the American technology skin care company Xiu Like. Zhang Hong is also Xiu Like's latest champion athlete after Li Na and Su Yiming.
At the 2014 Winter Olympics in Sochi, Zhang Hong won the women's 1,000m championship with a time of 1:14.02, achieving a breakthrough of zero gold medals in the Chinese Winter Olympics in speed skating.
7. Speed skating actress Guo Dan served as the brand ambassador of Youlian Flavor Industry, Panpan Food and Xumei Technology
On February 4, speed skating and roller skating amphibious athlete Guo Dan was appointed as the first brand ambassador of Youlian Flavor Industry. In addition, guo Dan has also become the brand image ambassador of Panpan Food and the brand image ambassador of Xumei Technology.
Guo Dan is the world's first female athlete to skate 42 seconds in the 500-meter track race, won the championship 13 times, is China's first speed skating Asian Championship champion, China's first roller skating amphibious athlete, the World Cup, the World Games, the World Championships roller skating three major slam champions, Guo Dan is also the 2008 Beijing Olympic Torch Bearer, Jakarta Asian Games Chinese delegation closing ceremony flag bearer.
6. Snowboarding world champion Liu Jiayu joined the Warhorse Energy Team
On January 25, Liu Jiayu, the world champion of Chinese snowboarding, became a member of the Warhorse Energy Team. As a warhorse brand that deeply cultivates the trend culture, Liu Jiayu, the first person to hold hands in China's snowboarding, shows the determination and action of the warhorse to open up a new field of trend culture.
Warhorse said that it looks forward to injecting more vitality and energy into Liu Jiayu, the "elder of the four dynasties", to write a new miracle at home, and also looks forward to inspiring more young people to pick up the snowboard in the future, overcome fear, break through themselves, and find more happiness and freedom through joining hands with high-quality idols.
5. Ren Ziwei, Ning Zhongyan and other five ice and snow celebrities endorse Pufa Credit Card
On January 24, spouting credit card official announcements joined hands with new brand spokespersons Ren Ziwei, Jia Zongyang, Cai Xuetong, Ning Zhongyan and Zhu Yi to continue to move forward on the road of chasing dreams, blooming dazzling light, breaking through themselves, and daring to do things in their dreams.
SPD has a wide layout in the sports market. In December 2021, SPDB named the Oriental Sports Center, becoming the first financial institution in Shanghai to be named a large-scale sports venue.
4. Quickly harvest new endorsements after winning the gold! Fan Kexin became a close friend of the Omega brand
On February 6, the world-famous watch brand Omega officially announced that Fan Kexin, a member of the short track speed skating mixed relay champion of the 2022 Beijing Winter Olympics and a Chinese player, has become a close friend of the Omega brand. The news was announced quickly after Fan Kexin helped China win the championship.
As a close friend of the Omega brand, Fan Kexin said: "Short track speed skating is better than millimeters, and the monitoring requirements for speed are very high. Omega has always pursued excellence, accurately recorded the results of the event, and escorted the athletes. I hope to witness more wonderful moments with Omega in the future. ”
3. Chinese Bao joined hands with Gu Ailing and Yang Qian to help the Winter Olympics move towards the future together
On January 31, on the eve of the opening of the Beijing 2022 Winter Olympic Games, Chinese Insurance announced that it will join hands with the brand star recommendation officer Gu Ailing and the product star recommendation officer Yang Qian to cheer for the athletes of the Winter Olympics. The cooperation consensus reached with the two female world champions this time, so that Chinese Bao can further empower the rejuvenation of the brand while promoting the development of ice and snow sports. In addition, in recent days, Gu Ailing has also become a brand ambassador of Midea and Quark App.
As the only "double Olympic insurance" enterprise in China, Chinese Insurance has tailored comprehensive liability insurance, property insurance, car insurance, accident health insurance and other exclusive insurance solutions for the Winter Olympic Games, which fully meets the risk management needs of all stages before, during and after the Winter Olympic Games. Chinese insurance said that at present, 113 claims personnel have been dispatched to 22 venues, 25 Olympic designated hospitals and 4 traffic stations.
2. China Women's Football Team Wins the Asian Cup! The two major sponsors, Alipay and Mengniu, have a heavy prize of 23 million
News on February 7, with the Chinese women's football team in the Asian Cup final 3-2 reverse South Korea women's football team, after 16 years to reach the top of Asia, the team has determined that the prize money can be accumulated more than 29 million yuan.
The current prize money of the Chinese women's football team includes: the official AFC tournament prize money of 1 million US dollars (about 6.33 million yuan), the sponsor Alipay 13 million, and the Chinese team sponsor Mengniu 10 million. (See: You can always trust the Chinese women's football team!) ）
1. Beijing Winter Olympics licensed goods are hot to sell "ice pier" "a pier is difficult to find."
On the evening of February 4, with the official opening of the Beijing Winter Olympic Games, the cute and cute ice piers quickly became the "top stream" of the Winter Olympics, which was too hot to be "difficult to find". On the night of the opening ceremony, more than 1 million netizens poured into the official flagship store of Olympic Tmall, and many peripheral products of the Ice Pier of the Winter Olympics mascot "Second Sky". Offline, there was a long queue in front of the Beijing 2022 official licensed commodity flagship store in The Gongmei Building in Wangfujing, Beijing, and people braved the freezing cold of minus 5 degrees to queue all night, just to get an ice pier, but they were soon told that they had been sold out.
The media of various countries are also enthusiastically introducing the ice pier to their own people, the hottest "star" of the Beijing Winter Olympics. Among them, Japanese journalist Tsujioka Yoshido proudly posted the six ice pier badges he wore during the live broadcast connection, and introduced the ice pier to the Japanese audience throughout the live broadcast. He not only bought a bunch of ice piers himself, but also bought a box of ice pier souvenirs and expressed them to a studio in Tokyo. Tsujioka Yoshido quickly became popular on the Internet because of his crazy fascination with ice piers. (See: Gold for the Winter Olympics or more than 2.5 billion!) Ice pier reshapes a brief history of 50 years of Olympic mascot development)
Domestic sports marketing summary
◆ Live bar, understand the ball emperor and FIFA officially reached a cooperation, won the 2021 Club World Cup copyright
January 23 news, the 2021 Club World Cup was launched in the United Arab Emirates on February 4, live bar, understand the ball emperor and FIFA officially reached a cooperation, won the 2021 Club World Cup copyright, will be free video live broadcast of all the events of the Club World Cup.
Chelsea (Champions League winner), Riyadh Crescent (AFC Champions League winner), Al Aili Cairo (Champions League winner), Monterrey (Copa Libertadores), Palmeiras (Copa Libertadores), Abu Dhabi Peninsula (UAE Arabian Gulf League champions), AS Pire (Oceania make-up), these seven teams will compete for the 2021 Club World Cup.
◆ Liu Xuan served as the "Good Luck Sharing Officer" of China Merchants Cigna Life Insurance
On January 25, China Merchants Cigna Life joined hands with Liu Xuan, the "Good Luck Sharing Officer", to call on everyone to plan ahead for the rainy day and plan the insurance configuration for themselves and their families in advance, so that the new year can be strengthened and good luck can be "prepared".
As a gymnast, Liu Xuan holds multiple championship titles, successfully transformed across the border after retiring, and has become a high-quality representative in the hearts of women in the modern workplace. Liu Xuan frankly said that he has not been smooth sailing along the way, but relies on preparing for everything and preparing in advance. Especially after starting a family, facing the pressure of supporting parents and raising children, they are more aware of the need for stable protection to resist unknown risks.
◆ Jeremy Lin served as the co-founder and spokesperson of Pieology Pizza China
On January 26, Jeremy Lin announced that he was the co-founder and spokesperson of pizza brand Pylere Polarity In China.
It is understood that Pyler Pole Pieology is a pizza casual fast food brand from California, USA. Founded in 2011 by Carl Chang, the older brother and coach of tennis Chinese Light Zhang Depei, basketball star Durant holds a stake in the company. In the U.S. market, Pieology's main competitors are James's Blaze Pizza and a brand called MOD Pizza.
◆ Mizuno officially signed a contract with the Chinese national baseball team to help the Chinese baseball dream
On January 26, MIZUNO MIZUNO, a professional sports brand with a century-old history, joined hands with Shanghai Meijin Sports Co., Ltd., a strategic partner of China, to announce that it has officially become the official sponsor strategic partner of the Chinese national baseball team, helping the vigorous development of Chinese baseball in the new era.
Although baseball started late in China, it has developed at a gratifying pace. Up to now, the overall population of Chinese baseball has exceeded 10 million. The improvement of the quantity and quality of infrastructure, the acceleration of professional development, the improvement of team performance, and the promotion of youth will enhance the maturity and health of the baseball industry, and the mainland baseball and baseball industry have great potential to be released.
◆ SAIC Anji Logistics became the exclusive partner of Wolfsburg
On January 27, the Bundeska Club Wolfsburg Football Club and SAIC Anji Logistics officially reached a partnership. Next, SAIC Anji Logistics will join the "Wolfsburg United" family as the exclusive partner of the club.
In the future, the club and SAIC Anji Logistics will open extensive and in-depth cooperation, including online activation of Chinese social media and offline joint activities. In addition, the brand identity of SAIC Anji Logistics will be fully displayed in the Volkswagen Arena, including led advertising boards and media walls on the stadium.
◆ Pang Qing/Tong Jian served as the brand ambassador of Nuoneng Yunhui Milk Powder in the Netherlands
On February 3, Nutrilon, a Dutch infant milk powder brand under Danone Group, officially announced that figure skating world champion group Pang Qing/ Tong Jian was appointed as the brand ambassador of the Noble 3 Yunhui series.
Nuoyouneng official micro wrote: Warmly welcome @ Pang Qing-Tong Jian as the brand ambassador of Nuoyouneng 3, Nuoyouneng 3 Yunhui joined hands with two figure skating world champions to protect the vitality of the baby. Selected from about 10% of the world's grass-fed milk supply, the nutritional formula is fortified to meet the nutritional needs of Chinese babies. Let's head to the "Vitality" arena.
◆ "Virtual idol" An Weixi became the ambassador of China Unicom Video CRBT Ice and Snow
On February 4, an ultra-realistic digital person An Weixi officially announced that he became the ambassador of China Unicom Video CRBT Ice and Snow, and settled in China Unicom's 5G video number.
In Unicom's "An Wei Xi Winter Olympics Theme Video CRBT Special Topic", "An Wei Xi" transformed into an athlete to show many Winter Olympic games such as ice hockey, curling, short track speed skating, single/double skiing and many other Winter Olympic games for Unicom users, showing a cool and heroic posture, and presenting gifts for the 2022 Beijing Winter Olympics.
◆ Figure skating world champion Yu Xiaoyu became the brand ambassador of Ziyuan
On February 4, Silicone-free scalp care brand Ziyuan SEEYOUNG announced that Figure Skating World Champion Yu Xiaoyu has become a brand ambassador.
Ziyuan SEEYOUNG official micro wrote: Ziyuan new brand ambassador official announcement! She is an 8-time figure skater champion, known as the ice ballet goddess, figure skating world champion Yu Xiaoyu @ god mystery Xiaoyu! In 2022, Champion's Choice #Ziyuan joined hands with the new brand ambassador Yu Xiaoyu to go to the ice and snow covenant with you and protect the love in your heart.
◆ Short track speed skater Xu Hongzhi became the easy experience officer of the brand
News on February 5, a few days ago, with the official opening of the 2022 Beijing Winter Olympic Games, the enthusiasm of the whole people for ice and snow sports has reached a climax. Taking advantage of this ice and snow event, the smart portable massager brand Bei easy officially announced that Xu Hongzhi, an athlete of the Chinese short track speed skating team, was appointed as the first relaxed experience officer of Bei Easy, and together they helped the Winter Olympic athletes.
Focusing on Xu Hongzhi's identity labels such as "short track speed skating" and "extreme speed race", the cooperation between Bei easy and short track speed skaters shows the attitude and concept of healthy and relaxed life empowered by science and technology in the fierce racing environment.
International Sports Marketing Summary
◆ Amazon Prime Video became a river plate sponsor
January 24 news, recently, Argentine football giants River Plate announced that Amazon Prime Video has become its latest sponsor, the company's logo will appear under the back of the jersey. The partnership aims to "explore opportunities for content, activation and brand presence", and the contract expires at the end of 2022.
Pablo Arcovielo, Director of Amazon Prime Video Latin America, said: "We definitely want to explore every possible pathway. The aim is to explore content opportunities and other types of activations in activities or presences. "Our goal is to expand this relationship in order to seek the maximum number of benefits."
◆ PGA TOUR extended cooperation with Twitter
January 24 news, a few days ago, PGA TOUR extended its partnership with Twitter, which will provide exclusive content for the spaces live audio function of social media giant Twitter.
Tour Spaces will debut at the Honda Classics at the PGA National Spa Resort in Florida from Feb. 21 to 27. Twitter will report globally through the official account of PGA TOUR.
◆ Castore has established a strategic partnership with Silverstone Circuit
January 24 news, recently, sports brand Castore through the establishment of a strategic partnership with the British Silverstone Circuit, strengthened its product portfolio.
Under the agreement, Castore will become a silverstone track team apparel supplier and will launch a new e-commerce segment in mid-February, exclusively distributing castore x Silverstone lifestyle and fan clothing collections.
◆ Under Armour Project Rock became UFC's global footwear partner
January 26 news, recently, Under Armour ProjectRock series officially became the UFC's official global footwear partner. UFC will promote the Under Armour ProjectRock brand during the live event and publish other collaborative content on live events, digital terminals and social media platforms.
The multi-year contract will ensure that UFC players and teams wear ProjectRock shoes during fight week training, weighing, appearance ceremonies and more. Contestants will receive Priority in ProjectRock BSR training shoes and ProjectRock slippers. This summer, the players will receive a special edition color BSR 2 training shoe co-branded by Under Armour and the UFC.
◆ Flamenco Club has renewed its contract with Adidas until 2025
On January 26, the Brazilian flamenco club announced the signing of a new cooperation agreement with Adidas, from now until April 2025, Adidas will continue to be a partner of this well-known Brazilian club, providing competition and training equipment for flamenco men's and women's football and basketball teams.
◆ Epson became the title sponsor of the LPGA 2022-2026 Tier 2 Tour
On Jan. 27, LPGA Tour and Epson USA announced a five-year agreement that would launch the technology leader's exclusive naming rights to sponsor the LPGA's official qualifiers.
The newly named Epson Tour, which will enter its 42nd season in 2022, offers a "path to LPGA" for world players as a representative women's qualifier. The LPGA and epson brands work together to encourage healthy competition and vigorous development of women's golf powers.
◆ OOFOS became the official rehabilitation footwear supplier of the American Ski and Snowboard Association
January 31 news, recently, the American Ski and Snowboard Association and OOFOS reached a two-year cooperation, the brand will become the association's official rehabilitation footwear supplier. OOFOS will provide multiple investments for various sports teams, including rehabilitation shoes for staff and athletes, attendance at domestic World Cup events and product displays. In addition, Ashley Caldwell, a freestyle skiing aerial master, will be the official brand ambassador of OOFOS.
Extreme Networks became the official Wi-Fi provider of Manchester United and the NHL
February 1 news, recently, network provider ExtremeNetworks announced that the company has signed a cooperation agreement with Manchester United Football Club and NHL League.
ExtremeNetworks, now the official NHL Wi-Fi analytics provider and Wi-Fi partner, will launch its Extreme Analytics platform at the "Selected NHL Stadium." According to Extreme, the agreement will be signed until 2026.
◆ Hilton has renewed its multi-year cooperation agreement with McLaren Racing
On February 2, Hilton renewed its multi-year partnership with McLaren F1 Racing to continue to develop and innovate its membership rewards programme. Hilton has been a McLaren Racing Sponsor since 2005, and the hotel offers accommodation for McLaren Teams in various F1 race cities around the world, and Hilton Honors members will be able to redeem points for a unique F1 racing experience.
◆ Radical Stone became the partner of Southeast Melbourne Phoenix
On February 3, Australian brokerage Pepperstone Stone officially announced a partnership with the NBL Southeast Melbourne Phoenix. Melbourne is the birthplace of Pepperstone, and the partnership will enable millions of NBL fans around the world to learn about the Stone brand. Pepperstone said it would be shown in the Southeast Melbourne Phoenix home stadium and jersey, and participate in the team's interactive activities.
◆ Extramarks became the exclusive official learning partner of the Arsenal region
February 6 news, the Premier League giants Arsenal and the world's leading provider of new age digital learning solutions Extramarks in India, South Africa, Indonesia and the Middle East recently established strategic partnerships, the company became the club's exclusive official learning partner in these regions.
This landmark agreement will enable Extramarks to combine football and education to increase awareness of its products, attract new-age learners, and facilitate "complete learning solutions" to enable their holistic learning and development.
◆ Liverpool and Vista have reached a cooperation for many years
February 7 news, recently, premier League Liverpool and Vista signed a multi-year cooperation agreement, the company became its official small business design and marketing partner.
Liverpool and Vista will jointly develop projects to celebrate small businesses in the global Liverpool community and integrate them into the team platform, including digital and social media content, in-stadium activation and promotion. Liverpool and Vista will also collaborate to create a range of exciting design initiatives that will appeal to the fan and small business communities.
Note: The images used in this article are from the Internet