Many foreign officials are proud to know the Chinese character "winter" on the emblem of the Beijing Winter Olympics, "which means that we have successfully realized the original design intention of 'teaching the world a Chinese character'," said Chen Ning, director of the Cultural Activities Department of the Beijing Winter Olympics Organizing Committee.
Chinese characters, Chinese pandas, Chinese colors, Chinese cuisine, Chinese New Year... The ubiquitous Chinese cultural elements have brought chic and surprises to the guests of the Beijing Winter Olympic and Paralympic Games.
Under the unprecedented changes in a century, the Beijing Winter Olympics and Paralympic Games held as scheduled have built a rare reunion platform and communication bridge for the people of the world since the outbreak of the epidemic, and the soft power of Chinese culture has also won the hearts of Olympic guests around the world with its unique charm and appeal, and has made unique contributions to practicing the concept of a community with a shared future for mankind.
Practice "Seeing is Believing and Connecting people's hearts"
"The nations intersect, the people are close, and the hearts are connected."
After seeing and experiencing with their own eyes and the sincerity of the host's hosting of the games, officials and athletes from various countries and regions took the initiative to speak out for China, refuted false reports from foreign media, and became the best "spokespersons" for the Beijing Winter Olympic Games and the Winter Paralympic Games.
American freestyle skier Aaron Broncker bluntly said at a press conference during the Winter Olympics that he had seen "a lot of irresponsible reports about the Beijing Winter Olympics" in the United States, and when he came to Beijing, he found: "Those are all fake, everything is amazing." From the staff to the nucleic acid testers to the accommodation conditions, the level was very high in the Winter Olympics we have participated in. ”
British short track speed skater Nyal Tracy's Vlog for the Trip to the Winter Olympics went viral online. Foreign netizens have left messages: "I like this kind of real China from a real-life perspective, rather than the politically biased perspective of the BBC when it reported on the Beijing Winter Olympics." "Explains why the U.S. 'boycotted' the Beijing Winter Olympics, but sent so many officials." Speak with facts. ”
"Whether it is a competition venue or a winter Paralympic village where athletes live, barrier-free facilities can be seen everywhere, which fully meets the needs of athletes, and I am very touched by the meticulous and thoughtful service of volunteers." Italian Paralympic ice hockey player André Alex said.
In the face of the complex situation intertwined with the century-old changes and the epidemic situation of the century, the Beijing Winter Olympic and Paralympic Games have played the music of the times of peace, unity and progress.
The opening ceremony of the Beijing Winter Olympics used Chinese romance and Chinese wisdom to tell the vision of "going to the future together", which became the opening ceremony with the highest ratings in the previous Winter Olympics and warm memories for the people of the world. The romantic story of "a snowflake" composed of traditional Chinese knot patterns and olive branches runs through the opening and closing ceremonies. Zhang Yimou, general director of the opening and closing ceremonies of the Winter Olympic Games, said that the small snowflakes representing more than 90 participating teams to jointly build a big snowflake is to interpret the slogan of "together to the future" in the form of art and convey the common voice of all mankind under the epidemic.
Chang Yu, director of the Opening and Closing Ceremonies Of the Beijing Winter Olympics Organizing Committee, said that the Chinese creativity and Chinese initiatives embodied in the opening and closing ceremonies have aroused domestic and foreign resonance and praise in the form of loud sounds, indicating the continuous improvement of China's soft power and the world's recognition of Chinese civilization, and highlighting the appeal of building a community with a shared future for mankind.
The mascot "Ice Pier" and "Snow Rongrong" have become the top of the world with their cute images and are sought after by the public at home and abroad. A video of Japanese television reporter Yoshido Tsujigaoka displaying the "Ice Pier" badge has made him extremely popular in both China and Japan. In order to express his love for the "ice pier", he even changed the name to "yi dun dun". When the "Yidun Dun" bid farewell to Beijing on the last live broadcast, he hugged the "Ice Dun Dun" and cried. In the connection with Japan, "Yidundun" directly and publicly stated that "China is so good, I don't want to go back to Japan."
Almost all the athletes praised the warm service of Chinese volunteers. "Through the kindness and enthusiasm of the volunteers, we feel the welcome from the heart of the host." Nicholas Goper, an American athlete who is coming to China for the first time, said.
Bao Mingxiao, a professor at Beijing Sport University and an expert in sports sociology, believes that sports transcend national boundaries, races and cultures, and are most easily accepted by the world; sports are integrated into the way of life of Westerners, have a huge influence on Western society, and are easy to touch the soul and gain a sense of identity from emotions. The Beijing Winter Olympics have used international competitions to spread home diplomacy and cultural soft power with positive results.
Dai Juncheng, a professor at the Institute of Culture and Economics of the Central University of Finance and Economics, said that the new generation of Chinese athletes represented by Su Yiming and the well-received volunteers at the Winter Olympics have shown the world the style of China's "post-00s" and enhanced the outside world's good feelings for China's young generation, and this good feeling will be further transformed into the recognition of China.
Create a beautiful Chinese business card
General Secretary Xi Jinping once said: "Culture is like a continuous river, the source comes from ancient times, and it is formed by the confluence of many tributaries and main streams." Cultural exchange is a people's heart project, a future project, imperceptible, moisturizing and silent. ”
"The core elements of the Winter Olympics, such as the design and venue construction, are integrated into the very distinctive Chinese cultural elements." Chen Ning said that the Winter Olympic Games and the Winter Paralympic Games are important windows to show the unique charm of Chinese culture, presenting a real and vivid China with rich cultural heritage and humanistic care to the world, promoting world cultural exchanges and mutual learning, and highlighting China's cultural self-confidence.
The landscape design of many venues surprises foreign audiences with the "Olympic model" supported by "Chinese style". When Leopold, a veteran German bobsleigh coach who traveled north and south, saw the Yanqing National Bobsleigh Center circuit "Snow Dragon", he praised it as "extraordinary work" and "the ultimate level in snowmobiling".
"The Beijing Winter Olympics pioneered the integration of The Long Scroll of Chinese Landscape into the landscape design of the venue, creatively creating a picture of the unity of man and nature." Theodora, an IOC consultant and expert on global sports brands, said, "The design effect moved me to tears. Commenting on the image landscape of the Beijing Winter Olympics, the International Olympic Committee said: "Integrating Chinese culture and aesthetics into the venues and events has opened a new stage of Olympic design." It will become a model for the image landscape of the future Olympic Games. ”
Lin Cunzhen, director of image landscape art of the Cultural Activities Department of the Beijing Winter Olympics Organizing Committee, said that mascots, emblems, medals, torches and other core elements of the Beijing Winter Olympic and Paralympic Games contain the philosophical concepts of traditional Chinese culture and the elegant and broad civilization charm.
The emblem of the Winter Olympics, "Winter Dream", skillfully combines Chinese calligraphy with ice and snow sports; the Olympic medals are conceived from the concentric circles of ancient China; the torch "Flying" is taken from the philosophical concept of "Tao Fa Nature, Heaven and Man Unity"; and the national treasure giant panda and the traditional red lantern are transformed into mascots "Ice Pier" and "Snow Rongrong"... Lin Cunzhen said that the combination of Chinese culture and the Olympic concept has put a unique brand on Beijing 2022 for the Winter Olympics and Paralympic Games. "These cultural elements will tell you that this is Beijing 2022 and nothing else."
Culture is like water, soaking silent. The sports icon originating from the peak of seal engraving art "Hanyin", the winter Olympic slogan integrated into traditional calligraphy design... Chinese characters as cultural symbols of the Beijing Winter Olympics and Paralympic Games have attracted many foreign athletes.
The application of Chinese colors is also unique. The landscape design team of the Beijing Winter Olympics Organizing Committee boldly used the red and turquoise colors of Chinese mineral colors, the red lanterns on the audience stage of the winter Paralympic mascots "Snow Rongrong" and "Ice Cube" were mainly Chinese red, and the landscape fence of the venue landscape was mainly green. "This is the first time that the Chinese color system has been systematically presented to the world in large-scale international activities," Chen Ning revealed, "these two colors were originally not pleasing in the West, out of cultural self-confidence, in view of the Chinese New Year, under the efforts and consultation and persistence of the Winter Olympic Organizing Committee, the color collocation presentation effect has been unanimously praised, and the Chinese color system has been systematically presented to the world for the first time in international large-scale activities." ”
The systematic appearance of Chinese culture has made the Winter Olympics and Paralympics a new window for mutual learning among civilizations. The torch, medal and athlete's certificate all use the traditional Chinese pattern of "ice and snow pattern" and "auspicious cloud pattern", the ribbon on the medal fully absorbs the special manufacturing process of Song Jin, and the traditional culture is seen in the details and is brought to the world by the athletes. The culture display of the main media center of the Beijing Winter Olympics has become a punching place for foreign friends, among which the "playing tai chi" activity of the Traditional Chinese Medicine Culture Exhibition Space is highly favored, from Traditional Chinese Medicine to Shadow Puppet, from Paper Cutting to Cloisonné... One by one, cultural "business cards" shine in the Winter Olympics and integrate with world cultural exchanges.
The profound Chinese food culture has quickly captured the hearts of athletes from all over the Winter Olympic and Paralympic villages. Many foreign athletes have turned to "eating and broadcasting", so that dumplings, leek boxes, mapo tofu and other delicacies quickly spread around the world. American snowboarder Tessa Maude made at least eight "eat broadcast" videos during the Winter Olympics, showing Chinese delicacies such as Kung Pao chicken, green onion cake, mapo tofu and so on with a smile on her face.
China's superiority is "seen"
The relevant person in charge of the International Olympic Committee said that in the Beijing Winter Olympic Games, the world's best athletes contributed wonderful events. A number of records were also set outside the arena: the Winter Olympics with the most extensive digital interaction, the Winter Olympics with the longest broadcast time, and the Highest-Rated Winter Olympics with the opening ceremony, which received billions of platform interactions and more than 600 million TV viewers in China alone.
Nearly 3,000 athletes from 91 countries and regions participated in the Beijing Winter Olympics. In addition to participating in the competition, more time, many foreign players are willing to record the bits off the field and share them on social platforms.
According to the data, the IOC's social media accounts reached 2.7 billion views during the Beijing 2022 Winter Olympics, and many celebrity athletes' social media accounts also reached 1 billion comments. Among them, the number of viewers of the video website YouTube Olympic Channel increased by 58% compared with the Pyeongchang Winter Olympics, and the video view of the "Olympic Spirit" hashtag on TikTok exceeded 2.1 billion views. Fans sent 47 million virtual cheers to the Olympians they supported on the Olympic website.
The opening and closing ceremonies of the Winter Olympic Games and the Winter Paralympic Games have become one of the highlights of communication. François Manson, editor-in-chief of the Belgian financial magazine "Into Belgium", said that the opening and closing ceremonies of the Beijing Winter Olympic and Paralympic Games were full of humanistic care. The content of the closing ceremony of the Winter Olympics "Folding Willows and Sending Affection" personally answered by director Zhang Yimou on the Zhihu platform was translated by the media into English, Japanese, Korean and other languages, and Lin Jing, Consul General of China in Cape Town, forwarded the English version of the People's Daily report on Twitter, which was concerned and praised by foreign netizens. Related topics have been exposed 89.08 million times on Weibo, discussed 25,000 times, and have been on the hot list for nearly 4 hours.
Chang Yu believes that "simple, safe and wonderful" runs through the Winter Olympics and the Winter Paralympic Games, and it is precisely in a simple and in line with international practices and aesthetics that the themes expressed by the Winter Olympics and The Winter Paralympic Games to the world are more concentrated and clear, and the image transmitted by China to the world is more deeply rooted in the hearts of the people.
The global epidemic situation is still severe, and the Beijing Winter Olympic and Paralympic Winter Games were held as scheduled, fulfilling China's solemn commitments to the international community. IOC President Thomas Bach said the closed-loop management of the Beijing Winter Olympics was successful and that "everyone lives very safely and comfortably in the closed loop." Belgian Paralympian Linda Lebbon said: "If there is also a gold medal in the outbreak response, China deserves one. ”
Zhang Jiandong, executive vice chairman of the Beijing Winter Olympics Organizing Committee, said that in accordance with the requirements of "simplicity, safety and wonderfulness", China has fulfilled the solemn promise of "two Olympic Games, equally wonderful", and "together to the future" is the voice of the times that China has issued to the world to work together to create the future, and it is also a vivid practice of the concept of building a community with a shared future for mankind.
Hu Baijing, deputy secretary of the party committee and vice president of Chinese Min University, said that in the context of unprecedented changes in a century and the global epidemic, China successfully hosted the Beijing Winter Olympic and Paralympic Games with impressive safety and standards, reflecting China's organizational management level and institutional superiority, and is also an international case of far-reaching influence in building a community with a shared future for mankind.
Text: Xu Jiren, Zhou Ning, Li Li, Li Huiping
Photo: Beijing Winter Olympics Organizing Committee, Xinhua News Agency reporters Song Yanhua, Xiong Qi, Zhang Yuwei, Wang Haofei, Chen Yichen, Peng Ziyang, Wu Huimei, Li Ziheng, Li Ga, Lan Hongguang, Li Yibo
Source: Xinhua News Agency
Editors: Xia Yang, Yang Ye
Review: Xinyu Wang
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