At the summary and commendation meeting of the Beijing Winter Olympic games and the Winter Paralympic Games, Lin Cunzhen, director of the image landscape art director of the Cultural Activities Department of the Beijing Winter Olympic Organizing Committee and deputy dean of the School of Design of the Central Academy of Fine Arts, won the honorary title of outstanding contribution to the Beijing Winter Olympic Games and the Winter Paralympic Games.
Lin Cunzhen is the designer of the beijing 2022 Winter Olympic bid logo and the emblem of the Winter Olympic and Paralympic Games, and is responsible for the brand, image and event landscape of the Winter Olympic and Paralympic Games. Behind many people's memories of the "beauty" of the Olympic Games, there is her hard work.
On the Shougang Ski Jump, athlete Gu Ailing's wonderful leap in the air is just like the "Winter Dream" of the Winter Olympic Emblem behind him, which has become one of the most classic pictures of the Beijing 2022 Winter Olympics.
"I was very excited when I saw the photos, because the athletes' aerial posture perfectly interpreted the creativity of our designs." Lin Cunzhen said that designing the Emblem of the Winter Olympics is her lifelong unforgettable work, "Before designing Beijing's bid to host the 2022 Winter Olympics logo 'Ink Dance Winter Olympics', she had already poured 100% of her efforts into it, and this time she wanted to zero all her previous efforts and surpass herself." ”
Lin Cunzhen recalled that the Emblem of the Beijing 2022 Winter Olympic Games "Winter Dream" and the Winter Paralympic Emblem "Leap", the modification time was more than ten months, "Everyone saw that the 'Winter' character graphic of the Winter Olympic Emblem was very simple, but every turn and every arc of it went through our very hard work. It is necessary to take the Chinese calligraphy 'winter' character as the main body, and skillfully combine the abstract slide, ice and snow sports form with calligraphy. Later, we calculated according to the number of documents and made tens of thousands of revisions. ”
From the design of business cards for the Beijing Olympic Organizing Committee in 2003 to the 2014 Nanjing Youth Olympic Games and the Beijing 2022 Winter Olympic Games, Lin Cunzhen's career in the past 20 years has been related to Olympic design. "Beijing 2008 Summer Olympics left a little regret, the emblem, Fuwa, Xiangyun and other Elements of the Beijing Olympic Games are actually independent. At the Beijing 2022 Winter Olympics, the importance of design was given more comprehensive attention, and all designs were grouped into one system. ”
As the image landscape art director of the Cultural Activities Department of the Beijing Winter Olympics Organizing Committee, Lin Cunzhen coordinates the various elements of the Design of the Winter Olympics and manages the full implementation of the Winter Olympic landscape in the image landscape work with a huge system and a wide range of contents.
"I've got more than 40 teams, including venue teams, design teams, construction management teams, and more." In retrospect, there are too many unforgettable images that flash in her mind: "At two o'clock in the night, she was still reading the design drawings, at nine o'clock in the morning I was ready to produce materials, in the afternoon I was installing in the stadium... Very nervous, but also very fulfilling. ”
"Everyone knows that the 'ice pier' comes from the ice sugar gourd idea of the Guangmei design team, and this idea is inseparable from the efforts of the core team of the organizing committee and the team of modification experts, and a large number of design modifications have been made to the image of the ice shell."
Lin Cunzhen also revealed that after the image of the panda on the "ice pier" was determined, "Snow Rongrong" was almost rejected because the image was not an animal, and she insisted on explaining the rich cultural connotation carried by "Snow Rongrong", conducting full feasibility demonstration, and finally the "Snow Rongrong" with the big red lantern as the main image was "saved" back.
In the face of this honor, Lin Cunzhen was particularly excited.
"This is a high honor and a recognition of the overall image landscape work of the Beijing Winter Olympics." Next, when I return to my teaching position, I will summarize and refine the experience of this work, communicate with young students and designers, and study how to better show the charm of Chinese culture to the world through design. ”