Original title: For Chinese culture in the world circle powder, more than "ice pier"
To say that the most representative of China's cultural boom at present is the mascot "Ice Pier", which has jumped to the "top" of the Winter Olympics and is "difficult to find". However, Chen Ning, director of the Cultural Activities Department of the Beijing Winter Olympics Organizing Committee, introduced that there are still many cultural treasures that can be touched at the Winter Olympics, and the charm of Chinese culture is quietly conveyed to the world.
On February 14, the audience took a group photo with the "ice pier" in the awards square. Photo by Xinhua News Agency reporter Ding Ting
"Without culture, sports are lost." As soon as Chen Ning arrived at the Ministry of Cultural Activities, he experienced the profound meaning of the International Olympic Committee (IOC) statement.
Every Olympic Games is bound to be a cultural event at the same time. She realized: "Sports and culture are mutually equipped, with culture, sports can be faster, higher, stronger and more united, with sports, culture can have more colorful content." Sport and culture have never been separated. ”
"Top Stream" and "Ice Pier" - Chinese Cultural Endorsement "Pier"
From the "hope" of the 1990 Beijing Asian Games, to the "Fuwa Jingjing" of the 2008 Beijing Olympic Games, and then to the "ice pier" of the 2022 Beijing Winter Olympics, Panda has become the prototype of the mascot of three consecutive sports events and one of the best spokesmen of Chinese culture.
In this Winter Olympics, the original idea of the mascot actually came from the northern folk snack sugar gourd, also known as "sugar pier", but it was eventually modified to the image of a panda with an ice shell.
Liu Pingyun, chief executive of mascot design for the Beijing Winter Olympics, tells the story from the initial shape of the ice sugar gourd to the final design of the "ice pier". Photo by Xinhua News Agency reporter Liu Dawei
Chen Ning explained that it was changed to panda because China's giant panda itself is already an internationally accepted and loved image. But it is certainly not enough to have pandas, Chen Ning believes that the shell of the "ice pier" is the key. In order to reflect the characteristics, this time to the panda set ice shell, both winter ice and snow characteristics, but also retained the folk culture - "sugar gourd New Year to take one", so this shell is also a sweet sugar shell. At the same time, after adding the shell, its temperament has also changed. This shell is like the coat of astronauts, connected to our space dream. ”
The special version of the golden wreath "ice pier" is only awarded to the top three athletes in each event of the Winter Olympic Games, so it is popular with athletes and netizens. Liu Shaolin, a Hungarian short-track speed skater who has already stood on the podium once, said he wanted to win another one for his sister. In this regard, Chen Ning also felt honored.
On February 12, the staff of the souvenir award ceremony placed a "ice pier" souvenir. Xinhua News Agency reporter Xu Chang took the photo
Chen Ning laughed and said, "Of course, I am very happy that the 'ice pier' is on fire, but I also have a happy trouble, that is, every day people ask me for a pier, but I really don't." ”
"People in the middle of the painting" – IOC officials are "beautifully crying"
Now in every venue, Chen Ning felt very proud. Because whether it is the landscape design of the venue at first sight, or the music played by the DJ in the venue, sports displays, including commentary, it is the content of cultural activities. What makes her most proud is that IOC officials gave a very high evaluation of visual and landscape design, and were even moved to tears.
For the breakthrough in the landscape design of the venue, Chen Ning still remembers that day. It was late that day, and Lin Cunzhen, director of image landscape art in the Cultural Activities Department of the Beijing Winter Olympics Organizing Committee, rushed into Chen Ning's office with a young man from the design team holding up a computer. "They're excited, why? Because we had always wanted to incorporate Chinese elements into the landscape design of the venue, but the IOC's norms had strict standards, they were still distressed for a while. But that day, they found a fit. ”
After Lin Cunzhen and the design team laid out the core graphics of the Winter Olympics and the long scrolls of the landscape from which they originated, "Qianli Jiangshan Map" and "Fuchun Mountain Residence Map", the trend, composition rhythm and color of the landscape were very much in line with the normative requirements of the IOC. "I think it's a big discovery for them. They used the perceptual aesthetics of Chinese culture to solve the rational requirements of IOC. ”
An example of the application of "A Thousand Miles of Rivers and Mountains" in the landscape design of the Venues of the Beijing Winter Olympic Games.
Later, when explaining this design in a video conference with the IOC, Theodora, the IOC consultant and global sports brand expert attending the meeting, actually burst into tears. Lin Cunzhen said: "At that time, we saw her wiping tears across the screen, and we didn't know what the situation was. But she herself said that it was because she felt very shocked after seeing this design, and she was moved to tears. "Culture does have the power to touch people's hearts.
When the team in charge of the image landscape of the IOC actually came to view the venue, the consultant Anbo said on the first day that he saw the best venue, and the next day said that he saw the most perfect venue, and by the third day, he said that he had no words, because every venue would surprise him.
Finally, Chen Ning received an email from Cedric, the head of the IOC team. "Usually, he emails me directly when he has a problem. But what I received that day was a warm letter of praise. He said that he really wanted to thank our team for presenting such a landscape, and he was very proud and proud. ”
After the start of the Winter Olympics, Cheng Shujie, secretary general of the "Ice Ribbon" venue operation team of the National Speed Skating Hall, said that the Italian team was impressed by the infield landscape and said that when gliding, it felt integrated with the "ice ribbon". "In fact, we can feel it in the camera, as if the athletes are swimming in the middle of the picture." Chen Ning said.
"A Thousand Miles of Rivers and Mountains" and an example of landscape design of beijing Winter Olympic venues.
The Chinese character Chinese red - the silent image landscape of the Winter Olympics
The average person does not understand what is the "Look of the Games", which refers to the implementation of unified identification and decoration systems in all Olympic venues and venues. Lin Cunzhen described it as "putting on makeup" for the Winter Olympics.
How to integrate Chinese characters into the landscape of the Winter Olympics, the design team made great efforts. Chen Ning said: "When foreigners look at Chinese characters, they feel that they are paintings. So for example, the emblem, it is a very powerful Chinese character, but it is a pattern that combines many elements. In the competition of the Shougang big jumping platform, accompanied by the soaring of Winter Olympic athletes such as Gu Ailing, the world has witnessed the huge "Winter" glyph emblem next to the arena countless times, which has become the perfect background for the athletes' fighting spirit.
On February 8, China's Gu Ailing competed. Her aerial posture is very similar to the "Winter" glyph emblem. Photo by Xinhua News Agency reporter Lan Hongguang
The sports icons representing each event at the Winter Olympics are also the same. The sports icon known as the "Little Red Man of the Winter Olympics" is actually a deformation of the text, inspired by the seal of the Han Dynasty.
Chen Ning introduced that when launching the Winter Olympic theme slogan of "Together to the Future", they also used the Winter Olympic font at the same time. "When the slogan was launched, it was written in the Winter Olympic font, and now many people are also looking for this font, but the font library has not yet been built, because it takes more than 6,000 words to become a library, so it is still improving." It is hoped that it will be preserved forever as a cultural heritage of the Winter Olympics in the future. ”
On December 31, 2020, the Sports Icon of the Beijing 2022 Winter Olympic and Paralympic Winter Games was officially released. Xinhua News Agency (Photo courtesy of Beijing Winter Olympics Organizing Committee)
The application of Chinese colors is also unique. In some venues, especially on snow, the design team boldly adopted Chinese red, which the IOC did not accept at first. "But we persevered, because first, China is in the New Year. Second, the snow is a venue with blue sky, snow and cool colors, and we think we need to add some jumping red so that it will not be 'eaten' by the camera, and it will also have more Chinese characteristics. Later, it was found that adding some red was indeed more suitable for the scene and more suitable for the lens. So it was eventually recognized by the International Olympic Committee. ”
Even the colors of the gold, silver and bronze medals of the Olympic medals have been carefully adjusted to perfection by manufacturers in production. "The design of the ribbon is also the same, the color, the material, the length, there is ingenuity in it." Chen Ning also revealed that the ribbon of the medal was fireproof, and she personally verified it with a lighter and did prevent fire.
Reporters: Li Li, Wang Lu, Wang Hengzhi, Li Huiping