Sports Big Business No. 2782, welcome to pay attention to the leading sports industry information platform
Global sports marketing event TOP10, we have been the worldwide brand marketing sponsorship, business cooperation, athlete personal endorsement, media broadcast rights, sports event hosting rights and other most important sports business information in the past week to sort out the most meticulous and efficient sorting, and inventory out the top 10 sports marketing events at home and abroad in the past week, to provide professional reference for everyone.
Welcome your attention and put forward valuable comments, you can leave a message or inquiry to our background. The following is a summary of the top 10 and unlisted events in global sports marketing from January 10 to January 16.
10. More than ten sponsors such as By-Health and Imperial Doors and Windows were added to the Hangzhou Asian Games
On January 12, the official website of the Hangzhou Asian Games shows that more than ten brands such as Tomson By-Health, Senyu, and Huangpai Doors and Windows have signed up to become the official non-exclusive suppliers of the Hangzhou Asian Games.
Up to now, there are 101 sponsored enterprises for the Hangzhou Asian Games.
9. Dinwiddie signed a contract to become the spokesperson for the 361° basketball category
On January 10, 361°, China's leading sports brand, announced that Spencer Dinwiddie, the main defender of the Washington Wizards, has officially signed as its basketball category spokesperson.
Dinwiddie is the new NBA active professional basketball player to sign after Aaron Gordon. The addition of Dinwiddie, a defender, offers more possibilities for the development of the 361° basketball product matrix. At the same time, it also highlights 361°'s commitment to the field of basketball, providing basketball fans with a more professional and richer product choice.
8. Ski star Xu Mengtao became a close friend of Procter & Gamble's Tide brand
On January 11, P&G's well-known brand Tide officially announced that Xu Mengtao, a famous freestyle skiing aerial skill, has become its brand's best friend. Tide official said: Fight for the dream, you are not afraid of ice and snow, with professional technology to constantly refresh the good results; put on the battle robe, tide protective clothing as new, with professional quality, help athletes confidently compete in the field, cheer for every glory!
As a well-known brand of P&G, the TOP sponsor of the International Olympic Committee, Tide is the official laundry product of the Beijing Winter Olympic Games. Together with Xu Mengtao, Tide announced a comprehensive sprint to the Winter Olympics marketing.
7. JD.com became the official partner of the Chinese freestyle skiing aerial skills national team
On January 10, JD.com announced its official signing for the Chinese freestyle skiing aerial skills national team. During the signing period, JD.com will become the official partner of the Chinese freestyle skiing aerial skills national team, promote the development of ice and snow sports through the company's own energy, further stimulate the vitality of the sports industry, and help the air skills national team to create glory on the field.
As a technology and service-oriented enterprise based on the supply chain, JD.com has helped the high-quality development of the real economy with solid and innovative new entity enterprise development experience and built sustainable growth. Under the call of "300 million people participating in ice and snow sports", Jingdong continues to practice its social responsibility and responsibility to help the development of ice and snow sports through its own advantages.
6. Yang Yang, China's first Winter Olympic champion, was appointed as allianz's global brand ambassador
On January 10, Allianz China announced that Dayang Yang has become a global brand ambassador of Allianz Insurance.
Allianz China's official Weibo wrote: Life is like a field, and a true champion can always turn difficulties and challenges into advantages, and ignite confidence and strength from them. We are honored to invite China's first Winter Olympic champion @ Dayang Yang to become allianz Global Brand Ambassador and share her story of #Ignite Confidence.
5. Wu Dajing was appointed as the ambassador of the ice and snow sports promotion of "Sword Net 3"
On January 10, Short Track Speed Skating World Champion Wu Dajing was officially appointed as the Ambassador of Sword Net 3 Ice and Snow Sports Promotion.
Wu Dajing wrote on Weibo that it is the mission of every Winter Olympic athlete to let more people feel the charm of ice and snow sports, and he is very happy to serve as the ambassador of #Sword Net 3# ice and snow sports promotion, and experience the unique form of integrating traditional ice and snow sports into the game. The event is coming, let's approach the ice and snow sports hand in hand and cheer for the Winter Olympics together! #剑网3冰雪盛会 #
4. Sign another one! Su Bingtian became the brand spokesperson of Ellest massage chair
On January 11, Su Bingtian became the spokesperson of the massage chair brand Ellest. It is worth mentioning that the brand is also the official supplier of the Hangzhou Asian Games. After running the Asian record of 9.83 seconds in the 100m trapeze semifinals at the Tokyo Olympics, Su Bingtian's commercial value has risen all the way.
According to the incomplete statistics of sports business, after the Olympic Games, Su Bingtian has become the spokesperson of more than ten brands such as Xiaomi, Seven Wolves, Kangaroo Mother, Combit, Yasui, Jianlibao, SF, Chaoyao Home Appliances, China Merchants Bank, Vollgas Energy Drinks, etc.!
3. Desante announces Peng Yuyan as a brand spokesperson to accurately join forces to challenge the best moments
On January 14, the high-end professional sports brand DESCENTE Desante officially announced Peng Yuyan as the brand spokesperson, accurately interpreting the 87 years of professional sports history and unique sports aesthetics of Desante.
Peng Yuyan, an actor with both image and strength in the literary and art circles, has been precipitating and polishing for many years, constantly surpassing himself, and striving for excellence in every role shaping, and Disant also uses design to drive the spirit of sportsmanship, through the constant challenge of design concepts and professional and accurate scientific and technological innovation ingenuity to create strength and improvement of equipment. In The new advertising campaign of Desante Spring/Summer 2022, Peng Yuyan is dressed in Desante's latest SKI REPLICA ski-inspired lifestyle series, interpreting the artistic concept of living with nature and going to the state of unity in the post-epidemic era.
2. The 2021 King of Glory Challenger Cup ended successfully in Hangzhou Wuhan eStarPro won the crown
On January 15th, the 2021 King glory challenger cup (hereinafter referred to as the challenger cup) finals were officially concluded in the Hangzhou Olympic Sports Center, and the two teams of the 2021 KPL Autumn Finals, Wuhan eStarPro and Guangzhou TTG, met again, and finally the Wuhan eStarPro team defeated Guangzhou TTG again with a score of 4:1 to win the victory, lifted the Ice Phoenix Cup, and collected the last piece of the puzzle of the team's history grand slam!
The upcoming Hangzhou Asian Games in 2022 is also the first international sports event to include e-sports as an official competition. At that time, the King glory Asian Games edition will also be born in Hangzhou gold medal, the Challenger Cup will be held in Hangzhou this time, but also before the arrival of the Hangzhou Asian Games, here for the e-sports industry to warm up, to help the city enhance the atmosphere of e-sports.
1. International Fan! Malone was appointed as a brand ambassador for Prada and Omega
On the evening of January 14, Prada Prada officially announced that table tennis world champion Ma Long was appointed as the brand ambassador to build momentum for The Prada Fall/Winter 2022 Menswear Fashion Show. This is Malone's second official business cooperation in half a month. Not long ago he became an Omega Celebrity Ambassador.
Known as the "first person in the world table tennis world", Ma Long is the first super grand slam male player to combine the Olympic Games, world championships, World Cup, Asian Games, Asian Championships, Asian Cup, Tour Finals, National Games singles champion, and is also the table tennis player who has won the most Olympic gold medals so far.
Domestic sports marketing summary
◆ Sun Yiwen became a brand friend of Dior China
News on January 10, recently, DIOR's official Weibo showed that fencing Olympic champion Sun Yiwen has been appointed as a brand friend of Dior China.
DIOR official wei wrote: "Dior presents the new #DIORVIBE# series. Sun Yiwen, a friend of the Dior Chinese brand and the Olympic champion of Chinese fencing, performed an extraordinary athletic style with a cool posture and showed off her feminine charm. ”
According to statistics, Sun Yiwen has reached business cooperation with Kappa, Procter & Gamble, June Fresh, Yanzhiwu, Shou Quanzhai, Audi, Dior, Geely, Gujia Mattress and other enterprises.
◆ Quasi Sports and Guangdong Basketball Association renewed a 5-year long contract previously cooperated for 4 years
After the renewal of the contract with CUBA, the good news came out again. On January 10th, Quasi Sports and Guangdong Basketball Association will increase their cooperation to sponsor four events in the next five years: Guangdong Men's Basketball League, Guangdong Women's Basketball League, Guangdong Provincial Three-Person Basketball Tournament (Adult), and Guangdong Provincial Small Basketball League (U8, U10, U12 Men's and Women), becoming a senior strategic partner of Guangdong Basketball Association events, the only designated clothing equipment and the only designated tournament ball sponsor.
According to reports, the total value of the contract between the two sides is as high as tens of millions of yuan. Previously, Quasi Sports has cooperated with the Guangdong Basketball Association for four years and established a good cooperative relationship.
◆ Tik Tok into non-FOOTBALL Federation sponsors Both parties signed a 1-year contract
News on January 10, recently, Tik Tok signed a one-year contract with the African Football Federation, becoming the sponsor of the upcoming Africa Cup of Nations. At the same time, Tik Tok will also be a sponsor of the Moroccan Women's Africa Cup of Nations and the African Champions League in July this year.
The current lead title bearers of all three events are French energy company TotalEnergies. Before sponsoring non-FA, Tik Tok also sponsored UEFA, becoming the official sponsor of Euro 2020.
◆ Official! Guo Jingjing served as the spokesperson for the Dexter Daikes brand
January 12 news, recently, baby care brand Dai Kesi officially announced the diving world champion Guo Jingjing as the brand spokesperson, and released a theme promotional video.
Founded in 2017, Dexter Is a domestic infant and child care brand, positioned as a baby and child care brand customized for Chinese mother and baby families, covering scenes such as infant skin care, cleaning and mosquito repellent. In October 2020, Dai Kesi officially announced the brand's first spokesperson papi sauce. In 2021 Double 11, DaiKesi's omni-channel sales reached 120 million yuan, and became the TOP1 of the baby care industry on the Tmall and Douyin dual platforms.
◆ VICTOR signed the former national feather men's doubles champion Li Junhui to develop the young market
January 12 news, recently, VICTOR announced the signing of badminton world champion, former national team men's doubles player Li Junhui as the brand's global image spokesperson.
From a professional point of view, the two sides will integrate more trend elements into this sport, stimulate young people's interest and enthusiasm in badminton, and jointly promote the development of badminton in the youth group. Li Junhui is also THE 7th world champion spokesperson of VICTOR in China.
◆ TikTok became a sponsor of the EHF 2022 Handball European Championship
January 13 news, recently, EHF (European Handball Association) announced that TikTok will become the official sponsor of the 2022 Handball European Championship.
Euro Handball 2022 opened on 13 January, in Hungary and Slovenia. TikTok will receive the event billboard display rights, while TikTok will activate the event's social media content online.
◆ OnePlus 10Pro mobile phone has become the designated machine for PEL events
On January 13, the PEL Peace Elite Professional League announced that in 2022, the OnePlus 10Pro mobile phone will help the players play stably as the designated machine of the event and witness more honorary moments together.
From December 30, 2021 to January 23, 2022, PEL 2022 Chinese New Year Live Theme Week is coming, and during this long off-season, all PEL star players will take turns to spend leisure time with everyone in the live broadcast room, interaction, challenge, welfare, and life.
◆ Nike and Baosheng International reached an in-depth strategic cooperation to accelerate the direct face of consumers
On January 13, Nike and its strategic partner Baosheng International recently announced that they have reached a further strategic cooperation, and the two sides will work together in the Chinese market to scale the landing of Nike's retail concept. In order to meet the increasingly diversified consumer demand, the two parties will combine their advantages in retail operations and digital innovation to jointly bring a more convenient and personalized all-round innovative retail experience to Chinese consumers.
Nike and Baosheng will open up the membership service system and jointly promote the transformation and iteration of digital stores through nike stores operated by Baosheng. In the future, consumers can also get exclusive membership products, benefits and services that are consistent with Nike's direct stores when shopping in Baosheng Nike stores.
◆ Figure skating world champion Chen Lu became the "COFCO Fu Linmen Ice and Snow Dream Ambassador"
On January 14, COFCO Fulinmen announced that Chen Lu, China's first figure skating world champion, has become the "COFCO Fulinmen Ice and Snow Dream Ambassador", and the two sides will work together to carry out a series of ice and snow activities for young people, promote and popularize ice and snow sports, and light up and protect the ice and snow dreams of China's Xiaofu generals.
This time, together with Chen Lu, we will effectively promote ice and snow sports by carrying out a series of parent-child ice and snow activities and ice and snow master classes in many places across the country, hoping to let more teenagers learn ice and snow knowledge, experience the fun of ice and snow sports, feel the power of sportsmanship, and grow into "lucky generals" who contribute to the family and society.
International Sports Marketing Summary
◆ The NBA Charlotte Hornets continue to cooperate with Coca-Cola
January 11 news, recently, NBA Charlotte Hornets announced the extension of the inaugural level partnership with Coca-Cola Consolidated. The latter will continue to be the official and exclusive partner of NBA Eastern Powerhouse soft drinks, water, bottled teas and juices.
This season Coca-Cola Consolidated transferred its promotional assets to Dr Pepper, a partnership the company has used for years to promote the Sprite brand. Dr Pepper has also become an authorized partner for mobile ordering on the Wasp app.
◆beIT becomes a Partner of Serie A committed to the overseas promotion of Italian products and culture with the help of Serie A
On the evening of January 11, Beijing time, Serie A announced a cooperation agreement with beIT, and beIT will become an overseas promotion partner of Serie A. BeIT was formed jointly by the Italian Ministry of International Trade (Maeci) and the Italian Company Internationalization and International Marketing (ICE).
Through the broadcast of more than 60 broadcasters in more than 200 countries and regions around the world, the number of overseas viewers of serie A is expected to reach more than 800 million per year. With this exposure, Serie A has become the best platform for promoting Products made in Italy. After the cooperation agreement between the two sides, serie A will help to spread Italian culture in the broadcast, as well as promote Italian products overseas.
◆ Pokémon Company and the Japan Sumo Association continue to cooperate
On January 11, the Pokémon Company and the Japan Sumo Association continued their partnership, and the two sides will give full play to their respective advantages to attract more fans.
In the first competition of the season, which is currently being held at the Ryogoku Kokukoku Stadium in Tokyo, not only the referee's uniform is printed with a Pokémon pattern, but also many Pokémon elements appear in the sponsor's bounty flag displayed before the game.
◆ Son Heung-min and Norris became the spokespersons of the TUMI brand
On January 13, luxury travel brand TUMI announced the release of the Alpha Bravo collection, which covers more than 20 new bags including backpacks, shoulder bags, chest bags, briefcases, travel bags and cross-body bags.
Meanwhile, TUMI announced F1 McLaren driver Norris, Tottenham striker Son Heung-min, actor Anthony Ramos and singer Grace Abrams as "TUMI spokespeople".
◆ British esports club Fnatic has reached a partnership with L'Oréal Men
January 14 news, recently, the British esports organization Fnatic and the world's leading beauty and personal care company L'Oréal Men's latest partnership.
As part of the agreement, the two brands will develop and deploy engaging and creative content, as well as co-branded product activations. L'Oréal Men will also be the sole partner on the back of the Fnatic Team's costume.
◆ UFC renewed its contract with men's beauty brand MANSCAPED for three years
News on January 14, UFC has extended its three-year partnership with MANSCAPED, a leading male lifestyle consumer brand and creator of the male beauty category. MANSCAPED will maintain meaningful exposure in front of UFC's more than 625 million followers and more than 178 million social media followers worldwide.
In addition to the live exposure, MANSCAPED will also serve as the main sponsor for the fourth and fifth rounds of all UFC events. Other elements of the partnership include live fan interaction, as well as live streaming integration, including a "fighter description" feature when athletes exit for all pay-per-view events, and activation of specific events on digital and social platforms.
◆ Mbappe signed a multi-generational contract with OAKLEY
On January 14, 23-year-old French striker Mbappe signed a multi-year contract with fashion sports brand OAKLEY.
"At Oakley, we believe that athletes are measured not only by physical performance, speed or accuracy, but also by their inner strength, generosity and empathy. This is Mbappe: an amazing man who understands his role outside of the movement – leading and inspiring the new generation. Caio Amato, Oakley's director of global marketing, said.
Note: The images used in this article are from the Internet