Text / Liu Jintao
Edited by / Guo Yang
Unconsciously, this season's NBA schedule has passed the halfway point, relying on a new competitive landscape, the fiery NBA has attracted the attention of hundreds of millions of Chinese basketball fans.
The distance between the NBA and Chinese fans is being continuously narrowed by the rising Chinese sports brands. Recently, Spencer Dinwiddie, who plays for the Washington Wizards, officially became the face of the new 361° basketball category. At the same time, 361° released a new basketball shoe "MENACE" series specially designed for defender players, playing a combination of "star + new product" to once again open up the basketball market.
Climbing to a higher level of professional competition not only means that 361° has achieved more results in the field of scientific and technological innovation, but also another big step for domestic brands to continue to be welcomed by the world and become an international brand in the world.
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Signed Dinwiddie, launched a new product line, and 361° once again attacked the basketball market
How to face setbacks and continue to work hard to break through is always the only way for professional players. This is also why the inspirational story of teenagers experiencing injuries and rising up has always been sought after by people.
Dinwiddie has had an inspirational experience of "Nirvana Rebirth". He suffered a major injury on the eve of the draft, rarely had a chance in the first three years of his career, and finally gained trust until he went to the Nets at the end of 2016, repeatedly refreshing his scoring and assisting data, and repeatedly staged a deadly play to save the team, winning the skill game champion at the 2018 All-Star Game, and leading the Nets back to the playoff stage the following year.
But God seems to think that this "counterattack" story is not inspiring enough. In December 2020, Dinwiddie suffered a torn anterior cruciate ligament in his right knee, and the season was reimbursed, and his career in the ascending period was hit hard again.
Dinwiddie once said, "It's a tough road, and when no one looks favorably on me, only I believe in myself." It was this experience that made me what I am today." Fate threw him to the edge of the cliff, but when the opportunity arose, he would redouble his efforts to grab every rattan and fight upwards.
In the new season, Dinwiddie relied on a steady style of play, averaging 17.6 points, 8.6 assists and 4.2 rebounds per game, sitting firmly in the team's starting position and ushering in a new peak in his career.
This inspirational experience adds to his personal charisma and inspires many fans, which is very much in line with the brand philosophy of "more love" that the 361° brand has always upheld. Dinwiddie also said: "I am very happy and honored to join the 361° brand family! In the future, I will have more opportunities for in-depth exchanges and cooperation with 361°, and share my enthusiasm for basketball to more people."
In fact, Dinwiddie is well known to Chinese fans not only on the field. Previously, he had come to China to participate in popular variety shows and formed a good relationship with Chinese fans. And he is also a very business-minded "coin circle bigwig", once proposed to let the team pay salaries in bitcoin, interestingly, in this cooperation, Dinwiddie directly added this element to the personal logo.
After the 361° official announcement signed Dinwiddie, it also launched a new basketball shoe "MENACE" series designed for defender players, inspiring more young people to love with richer basketball products and cool styles.
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From Marbury to Gordon to Dinwiddie, the 361° basketball category continues to evolve
Over the years, the professional arena has never lacked the figure of 361°. As an "old player" in the basketball market, as early as 2012, 361° signed the then hot Stephen Marbury, and launched exclusive boots for many years to compete in the CBA.
Later, in 2017, 361° successfully joined hands with Shanghai team foreign aid Jimmer Fredette, and continued to open up basketball product lines. In 2019, coinciding with the opening of the Basketball World Cup in China, 361° signed Kolanbek Macan, who represented the national team in the Men's Basketball World Cup, and signed Aaron Gordon, the "dunk king" who jumped anti-gravity in the NBA, while transmitting love, and constantly enhancing the brand's international influence.
Indeed, 361° has a wealth of experience in the field of basketball equipment for a long time, whether it is the top players of the CBA or the NBA, when they break through on the court and disguise, they all prove the considerable strength of 361° sneaker products. Especially in recent years, with the deepening of scientific research, 361° has continuously made breakthroughs in the professional level of sneakers.
The "MENACE Rush" series is the masterpiece of 361° latest technology. The shoe has a low-top shape, and its design is inspired by the performance structure of the sports car, and the appearance is extremely fast. The midsole is equipped with an "ARCHLOCK" structure, which connects the front and rear soles with a large through-the-top TPU, and cooperates with the QU! KFOAM ∞ cushioning materials that optimize cushioning performance while dispersing arch pressure and helping players improve their performance on the field.
It is worth mentioning that after having Aaron Gordon and Dinwiddie in the brand camp, 361° has officially formed a "one inside and one outside" combination of front and back line, which not only makes a strong supplement and improvement in the missing defender line product matrix, but also takes a solid step in brand internationalization.
In fact, with the continuous leap in the development of world basketball, athletes have higher and higher requirements for basketball equipment, especially sneakers, and excellent sneaker products can not only enhance sports performance, but also bring more protection. Therefore, in such an era of basketball category fighting technology, the combination punch of 361 ° also represents the determination and confidence of the brand to deepen the professional basketball field.
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Playing the first shot of the domestic brand new year, 361 ° is eager to meet the love of more people
2022 for Chinese sports, is undoubtedly a big year, the Winter Olympics, Asian Games, Universiade and other international competitions will be held in China, these lively scenes will also subtly affect the sports atmosphere and enthusiasm of the Chinese people, especially for basketball, which has a high degree of popularity.
On the 130th "World Basketball Day" just past, the Chinese Basketball Association released the "Report on the Development of Basketball in China". According to the data, China's basketball population is about 125 million, of which the core basketball population is about 76.1 million, and basketball is already the first collective ball sport in China.
In such a market environment, basketball sports equipment undoubtedly has a huge potential market. In addition, thanks to the impact of the "double subtraction", the probability and opportunity for young people to participate in basketball in the future will continue to rise, and such a natural guarantee will bring endless imagination to major brands.
Indeed, domestic brands continue to innovate, head brands continue to increase basketball, 361 ° wants to stand firmly need to be more proactive. It is worth mentioning that compared with other brands who value the fame and data of the stars and sign the contract, 361 ° chooses to hold hands with Dinwiddie has a richer meaning.
"Dinwiddie is a vivid and special being, he has a wealth of story material," Zheng Yexin, general manager of 361° Brand Management Center, told Krypton, "We hope to create a more real, more interesting and vivid basketball brand image that is closer to young people in addition to the professionalism and love represented by Dinwiddie."
It can be said that 361° who has accompanied Chinese basketball fans for a long time has a deep insight into the emotions of Chinese fans. Therefore, through this signing, 361° hopes to drive more basketball consumers and teenagers to participate in basketball more actively and release the love in their hearts.
Last summer, 361° created the "Touch the Ground" series with the concept of "one more love". Among them, the "Burning Game Plan" lasted 70 days, in 232 teams in 7 cities across the country, 25 champions of each sub-station were selected, and under the leadership of 361° brand spokesperson Kolanbek Makan and many other mentors, 8 players were finally selected to participate in the "Touch the Ground" City Kicking Gymnasium Competition through the competition of the touch-to-ground fire closed training camp and start the dream journey.
"Touch the ground" has created a top stage for the grassroots public across the country, allowing more grassroots to stand on the national stage and sharpen their love, which has always been the direction that 361° has always insisted on paying.
Before Ding Weidi, 361° also held hands with handsome and trendy new performing arts stars such as Gong Jun and Wang Anyu, catering to the preferences of young people, while injecting a more vivid and fiery sportsmanship into the brand, and constantly enhancing the cool attributes of the tide, in order to reach more young people, meet and help them enjoy sports, and rush to the sports field without scruples.
Breakthrough is Dinwiddie's best play, and 361° is also eager to use this breakthrough momentum to rush to a higher stage of development. In addition to implementing the international route, 361° is continuing to use professional companionship and love to inspire more people to participate in sports and release the love for sports and life in their hearts.