Sports Big Business No. 2816, welcome to pay attention to the leading sports industry information platform
Global sports marketing event TOP10, we have been the worldwide brand marketing sponsorship, business cooperation, athlete personal endorsement, media broadcast rights, sports event hosting rights and other most important sports business information in the past week to sort out the most meticulous and efficient sorting, and inventory out the top 10 sports marketing events at home and abroad in the past week, to provide professional reference for everyone.
Welcome your attention and put forward valuable comments, you can leave a message or inquiry to our background. The following is a summary of the top 10 and unlisted events in global sports marketing from February 14 to February 19.
10. Dean Diagnostics became the exclusive provider of official health testing services for the Hangzhou Asian Games
On February 15, the exclusive supplier of official health testing services for the 19th Asian Games and the 4th Asian Paralympic Games in Hangzhou in 2022 signed a contract and released it. Dean Diagnostics has officially become the official exclusive supplier of this category and will provide health testing related services for this event.
At the press conference, Dean Diagnostics also launched the Dean Health Public Welfare Foundation project. Among them, the first phase of the key project "Care for 'Heart' Students" public welfare project launched the "100 Million Plan", which will provide athletes with relevant health testing services free of charge during the Hangzhou Asian Games.
9. iHealth, a brand of Jiuan Medical, became a Super Bowl epidemic prevention supplier
At the 56th Super Bowl held on the 14th, iHealth, a subsidiary of Jiuan Medical, cooperated with the NFL for the first time to distribute 120,000 copies of the iHealth NEW CROWN Antigen Rapid Test Kit to fans watching the Super Bowl game, so that they could self-test before entering the game day.
As an independent brand from China, iHealth and FTX, Bitbuy, Coinbase, Polestar and other 30 other popular brands around the world appeared together, presenting the excellent products made in China in front of more families around the world.
8. Yingying Li served as the brand ambassador of Tasly Health
On February 15, Li Yingying, the main force of the new generation of women's volleyball team, signed an agreement with Tasly Holding Group to become the health ambassador of Tasly Health Brand and its C Cell Vitality Water, Diboer Tea Zhen, Juzhi Health and other products.
Li Yingying, after 00, has played for the Tianjin women's volleyball team for more than 10 years, and has made great contributions to the multiple championship titles of the Tianjin women's volleyball team, and the best main attack of the women's volleyball super league. At the same time, as a core member of the women's volleyball national team and a member of the World Cup champion, he has become an indispensable member of the main offensive line.
7. Li Jianrou was appointed as a close friend of the iFLYTEK brand of HKUST
On February 16, iFLYTEK announced that Li Jianrou, the world champion of short track speed skating, was officially appointed as a close friend of the brand. It is worth mentioning that iFLYTEK is also the official automatic speech conversion and translation exclusive supplier of the Beijing Winter Olympic Games.
iFLYTEK official Micro wrote that sticking to the love of not accepting defeat and not giving up, let Li Jianrou become the "all-round king" in the field of short track speed skating in China, and cast a miracle of speed skating!
6. Round ice amphibian woman Guo Dan became the brand ambassador of the two-sided needle
On February 19, the national daily chemical brand two-sided needle announced amphibious athlete Guo Dan as the brand image ambassador. The two-sided needle official micro wrote, "Guo Dan's legendary champion road comes from brave transformation and breakthrough, and the success of the two-sided needle brand comes from the innovation of daring to be the first, we feel empathy and will cheer her up!" ”
In the semifinals of the women's group start event of speed skating at the Beijing Winter Olympics, Guo Dan, who played in the second group, ranked 3rd in the group and advanced to the final. In the final, Guo Dan finished with a time of 8 minutes 18.61 seconds, ranking 13th among all the players.
5. Jia Zongyang, Cai Xuetong, Peng Cheng/Jin Yang served as ambassadors for Samsung Olympic athletes
February 15 news, recently, Samsung officially announced that ski jumping world champion Jia Zongyang, snowboarding world champion Cai Xuetong and figure skating champion combination Peng Cheng / Jin Yang as Samsung Olympic athlete ambassadors.
In the previous competition, in the Beijing Winter Olympics Aerial Skills Mixed Team Final, the Chinese team composed of Jia Zongyang, Xu Mengtao and Qi Guangpu, the three "Four Dynasties Elders" of the Winter Olympics, won the silver with a total score of 324.22 points; in the final of the women's U-shaped field skills of snowboarding, Cai Xuetong won the fourth place, creating the highest ranking of the individual Winter Olympics.
4. Redmi K50 joins hands with Mercedes-AMG F1 Team to create a "cold-blooded" flagship for the first power generation competition
On the evening of February 16, Xiaomi Group ushered in the first press conference of the beginning of 2022 and brought a series of hardcore new products. In addition, Redmi has become the exclusive mobile phone partner of the Mercedes-AMG Petronas F1 team, and the two sides will join forces to invest the spirit of competition in scientific and technological innovation, explore extreme performance, and provide users with the ultimate products with cutting-edge technology.
On the day of the press conference, the K50 Championship Edition jointly signed by Redmi and the Mercedes-AMG F1 team made a big appearance, and its fuselage incorporated many auto sports features, especially the exclusive elements of the Mercedes-AMG F1 team, showing a strong sense of speed and competition. (See: Redmi and Mercedes-AMG Team Chinese mobile phone brand joint F1 eight crowns highlight hard verification)
3. Wu Dajing was appointed as the warm courier officer of ZhongAn Insurance
February 19 news, recently, ZhongAn Insurance officially announced that short track speed skating world champion Wu Dajing as the brand warm courier officer. In the final of Group A of the Short Track Speed Skating Mixed Team Relay at the Beijing Winter Olympics, the Chinese team composed of Qu Chunyu/Fan Kexin/Wu Dajing/Ren Ziwei won the first gold of the Chinese delegation at the Winter Olympics. Wu Dajing also became the first male athlete in the history of the Chinese Winter Olympics to win more than two gold medals.
At the same time, ZhongAn Insurance launched the "Sports Accident Worry-free Insurance". The product covers a wide range of ages, 3-65 years old can be insured, and the premium is low, covering daily sports fitness and high-risk outdoor sports, with a maximum insurance of 500,000 yuan, including special protection in the ice and snow season.
2. Sign endorsements quickly after winning the championship! Su Yiming served as the spokesperson of the Yili brand
On February 15, the final of the men's big jump for snowboarding at the Beijing Winter Olympics came to an end, and 17-year-old Chinese player Su Yiming won the championship in advance and won The 6th Gold Medal in China, achieving a historic breakthrough in the project. At the same time, he also became The youngest Winter Olympic champion in China. Subsequently, Yili announced that Su Yiming had become the spokesperson of the Yili brand.
Yili's 17-year Olympic complex holds hands with the 17-year-old Olympic champion and will inspire young people to work hard and shine. As the only official dairy partner of the Beijing 2022 Winter Olympic and Paralympic Winter Games, Yili has always supported Chinese Winter Olympic athletes to shine in the arena with Olympic quality and nutrition. (See: Reject 100 endorsements a day!) Su Yiming's Commercial Coming of Age Ceremony)
1. The Asian Cup winning effect! Plant Doctor, SAIC Roewe became a partner of Chinese women's football
On February 16, the national cosmetics brand Plant Doctor officially became the official partner of the Chinese national women's football team, which is the first time that the Chinese women's football team has joined hands with the beauty industry brand, and the two sides will work together to create a strong and confident sonorous rose.
Previously, on February 15, SAIC Roewe also announced with the Chinese women's national football team that the two sides would become senior partners. SAIC Roewe said: The two sides are not only a cross-border cooperation between automobiles and sports, but also a belief resonance driven by the national spirit of the brand. In the future, SAIC Roewe will help the Chinese women's football team to play more exciting games and continue to bring the most competitive Made in China.
It is worth mentioning that on the night of Valentine's Day on February 14, at the Suzhou Taihu Lake Football Base, SAIC Roewe also organized a shocking drone performance for all members of the Chinese women's football team. 999 drones choreographed various images in the dark to confess to the Asian Cup-winning women's football team.
International Sports Marketing Summary
◆ Pokémon Flame Ace became a children's ambassador of the Japan Football Association
On February 15, the Japanese Football Association officially announced that it had reached a cooperation with Pokémon, and Pokémon Flame Ace became a child ambassador. The partnership aims to expand the FA's Youth Development Programme, promote Pokémon-themed soccer bases to children across the country, and attract more children to participate in soccer.
It is reported that the Flame Ace has excellent physical fitness, especially explosiveness, bouncing power and kicking power are the top of all Pokémon. In addition, its body is strong and strong, and the sense of flat punch is also outstanding, so it can use a powerful kick no matter what position it is in.
◆ Heroic and audio brand EPOS reached a cooperation to promote the development of the global e-sports field
On February 15th, Heroic Team, a well-known European esports team, is very honored to announce that it has become a strategic partner with EPOS, the world's leading high-end audio brand.
EPOS will provide Heroic with a high-performance audio device that will continue to reach its peak across all of its game projects. In this strategic partnership, EPOS' top headphones, microphones and other audio peripherals will be unveiled at Heroic's headquarters, content studios and bootcamp facilities.
◆ Linglong Tire renewed its contract with Wolfsburg for three years
News on February 16, recently, Linglong Tire and the Bundesliga Wolfsburg Football Club renewed their contract for three years.
Over the next three seasons, Linglong Tire will not only continue to be the world's top partner of Wolfsburg, the Partner of the Champions Club of Wolfsburg and the sponsor of the armband, but also will become the club's official climate partner, supporting the club's "Running to Zero Carbon" environmental campaign.
◆Future became the official fitness training partner of Warriors and Knicks
On February 16, local time, Future App officially became the official fitness training partner of golden state warriors and New York Knicks.
Under the agreement, the Future brand logo will be showcased at madison Square Garden and Chase Center, home to both teams this season, and help the fitness coaches of both teams create exclusive training content. Team training instruction will also be available on the Future platform.
◆ American Express became the NASCAR racing credit card payment network
News on February 17, recently, NASCAR and Credit One Bank extended their cooperation for many years, designating American Express as the new payment network for co-branded credit cards.
Credit One Bank has been an official partner and co-branded credit card issuer for NASCAR since 2016, while American Express has been NASCAR's official credit card payment network since the 2022 season. NASCAR and Credit One Bank have partnered to launch a new credit card designed for fans.
◆ Socios became a global partner of UEFA and reached a 3-year sponsorship cooperation on UEFA in the United States
February 17 news, recently, UEFA and Socios reached a cooperation, Socios will become UEFA's global authorized partner, issuing UEFA champions league, Europa League, Europa League, European Super Cup fan tokens.
At the same time, the two sides also reached a sponsorship agreement in the United States for the above four major events, and Socios has also become the regional sponsor of the UEFA affairs in the United States. UEFA will reward fans who have purchased fan tokens in a number of ways, including VIP viewing trips every season, visits to UEFA headquarters, etc.
◆ Esports media platform ONE Esports has reached a partnership with HSBC
News on February 18, recently, sports media company ONE Championships' e-sports media platform ONE Esports has established a partnership with HSBC. The partnership will launch a pilot project in Malaysia and Indonesia.
In this project, HSBC will partner with ONE Esports to host multiple community tournaments and at least one major event in 2022. In addition to different content types, ONE Esports will also provide HSBC with research and reports on the preferences and behaviors of the esports community in Southeast Asia when it comes to financial services.
◆ Telecom provider Claro became the regional sponsor of the 2022 Qatar World Cup
February 18 news, a few days ago, telecom provider Claro became the regional sponsor of the 2022 Qatar World Cup. The agreement covers South America and covers fixed-line and wireless telecommunications services in Argentina, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru and Uruguay, as well as end-user services for wireless telecommunications.
Claro will use its connection to the World Cup to connect with passionate fans across South America through unique promotions, as well as brand equity, tickets and pre-production content that Claro will offer throughout the year during the preparation phase of the 2022 World Cup.
◆Gopuff became the official takeaway partner of mcLaren F1 team
February 18 news, recently, McLaren F1 team officially announced the signing of a contract with the American takeaway start-up Gopuff, Gopuff became the official takeaway partner of McLaren F1 team. The Gopuff brand logo will be showcased on the McLaren MCL36.
Headquartered in Philadelphia, USA, Gopuff can deliver about 3,000 products such as over-the-counter drugs, household products, baby food and alcohol to customers in the same city in 30 minutes or less. The partnership with McLaren aims to expand into the European market and provide fast and punctual delivery services to a growing customer base.
◆Mizuno became a razio shirt sponsor from the 22/23 season
On February 18, Lazio Football Club officially announced that Japanese sports brand Mizuno Mizuno will become the team's shirt sponsor from next season. The sponsorship will cover Lazio's first team, youth teams, women's football and all football schools' training and match equipment.
Previously, Italian local sports brand Macron signed a five-year contract with Lazio, with a total value of 20 million euros. This time signing Mizuno, Lazio officially did not disclose the specific price.
Note: The images used in this article are from the Internet