On January 10, 2024, the well-known snowboarding brand BURTON once again joined hands with BURTON contracted athlete Su Yiming to bring a new co-branded collection. Su Yiming's co-branded collection is still designed by himself, incorporating personal preferences and inspirations, integrating the needs of skiers with his love for snowboarding to create a more visual pattern of board flowers. BURTON also hopes to take this opportunity to share the infinite possibilities and powerful power of snowboarding with Su Yiming.
This season's co-branded snowboard series features the figure of Su Yiming standing under the glacier and the aurora, representing the journey through the ups and downs of the misty forest to the wide road, and Su Yiming continues to grow on the road of chasing snowboarding. At the same time, the combination of symbolic elements such as butterflies, milk tea, suns, and clouds conveys Su Yiming's love and persistence for snowboarding. The butterfly pattern continues the design elements of the previous season, combining the butterfly posture with the aerial movement of snowboarding, showing the light posture of the skiing body, the sun and clouds represent Su Yiming's attitude of always adhering to himself and enthusiasm on the road of snowboarding, and the childlike milk tea element is the relaxation and warmth that accompanies Su Yiming, which is also a portrayal of his lively and positive heart. The symmetrical shape and elastic toughness design of this co-branded snowboard series use Blossom as Su Yiming's main snowboard, which makes it "Yi" amazing on big air and slope obstacle courses, and also allows it to master the terrain park.
In addition to skis, this season's Su Yiming co-branded series also brings sweatshirts and T-shirts with the same Aurora and milk tea board flower elements to meet the needs of inner wear and daily casual wear when sliding. The details of the garments add even more playfulness to this season's collection. Among them, the front chest logo of the sweatshirt is printed with 3D convex printing, the front aurora and back butterfly elements are digitally inkjet printing technology, the T-shirt is made of loose-fit cotton fabric, light and breathable, and the butterfly element on the front chest is a gradient gloss offset printing pattern, which meets the comfort of wearing and injects casual aesthetics into the clothing.
BURTON has always focused on the needs of skiers, and this Su Yiming joint series and Su Yiming will pass on his love and persistence for snowboarding to snowboarders, play together, enjoy happiness, do not follow the rules, think independently, and integrate the spirit of snowboarding into daily life, which is also the original intention of the cooperation between BURTON and Su Yiming. BURTON's new Su Yiming collaboration series will be released on January 18 on BURTON's official online channels and offline designated channels, for more information, please pay attention to BURTON's official website.
（LXS）