With the improvement of quality of life and the surge of fashion trends, China's garment industry has ushered in a period of vigorous development and has gradually become one of the largest garment markets in the world. The emerging consumer groups of the post-90s and post-00s have become the main force leading the trend. In this context, Aimer brand stands out among domestic brands by virtue of its strong brand strength and market competitiveness.
Aimer brand practices the brand concept and values of love, beauty and vitality, respects and appreciates the diverse beauty of each woman, and provides professional, healthy, comfortable and high-value underwear based on consumer needs and ergonomics. Since 2015, "La Clover" women's underwear has ranked first in the comprehensive market share of similar products, in addition, "La Clover" high-end women's underwear has been ranked first in the comprehensive market share of high-end women's underwear for 10 consecutive years (2011-2023), and "Aimer Children" children's underwear has also performed well in the children's underwear market since 2022, ranking first in the comprehensive market share. Also in 2023, "Love Girl" will also achieve the first place in the comprehensive market share in the category of girls' underwear.
Aimer Group continues to make efforts, the leading brand of men's underwear
It is worth mentioning that from 2016 to 2023, "Mr. Aimer" men's underwear also ranked first in the comprehensive market share of men's underwear. As a high-end men's intimate clothing brand under Aimer Co., Ltd., Mr. AIMER MEN provides healthy, comfortable, technological, fashionable, artistic and high-quality intimate clothing for elite men, which has won high recognition from consumers.
In the fast-paced life of modern society, the market demand for intimate clothing continues to change and upgrade. Based on consumer insights, Mr. Aimer actively responds to market demand, deeply explores fabric characteristics, versions, and cultures, and has launched high-quality products such as "No. 1 Pants", "U-Shaped Pants", "Kaiyun Pants", and "Yi Series" Warm Clothes, each of which is carefully designed to meet the personalized, personalized, and tailor-made needs of elite men. These products are designed to be the ultimate in technology, blending technology and comfort, so that consumers can enjoy high quality while feeling unprecedented comfort.
Omni-channel marketing strategy to create high-quality products and services
Mr. Aimer has always been committed to bringing consumers a better shopping experience and creating a new store image. The space design is simplified, starting from the emotional needs of customers, combined with the service standardization system process, providing underwear expert measurement services, enhancing the sense of shopping ritual, bringing consumers a comfortable and high-end purchase experience, and establishing unique brand attributes. The implementation of the omni-channel strategy enables Mr. Aimer to better meet the shopping needs of consumers and provide a comprehensive and convenient shopping experience. Through the deep integration of online and offline channels, the brand has achieved a comprehensive integration of goods, services and experiences, so that consumers can easily enjoy the high-quality products and services brought by the brand no matter where they are. In addition, Mr. Aimer has also established partnerships with a number of well-known brands to jointly organize joint marketing activities to further enhance the market competitiveness of the brands.
Since its establishment in 1993, Aimer Group has continued to build brands and categories, and after years of development, it has realized from a single brand to a multi-brand operation, leading the development of the intimate apparel industry. Aimer Group is well aware that the first comprehensive market share is not only an honor, but also a responsibility and mission. In the future, the company will continue to increase R&D and innovation, enhance brand image and market competitiveness, and bring more high-quality products and services to consumers!
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