At the scene of the grand debut of the "2024 Paris · Prince Gong Mansion Costume Show" on September 28, local time, a can of eye-catching red can Jia Duobao attracted the attention of many audiences.
This event is not only one of the projects of the "Sino-French Year of Culture and Tourism", but also an important presentation to show the world the combination of traditional Chinese culture and modern fashion. During this period, JDB, as the official designated drink of the show, not only provided excellent quality herbal tea drinks, but also let the world feel the charm of oriental taste and herbal tea culture. On the international stage of the fashion capital, JDB, as the business card of Chinese herbal tea culture, contributes to the global dissemination of Chinese culture.
Take culture as the soul and continue the proposition of the times
Culture is the soul of a country and a nation, and it is also a powerful proposition of today's era. JDB takes the inheritance and promotion of the excellent traditional Chinese culture as its own responsibility, and constantly innovates in the process of promoting culture into daily life and going global.
From the birth of the "New Year's Customs Jar" in 2023, to the "City Jar" skillfully combining the city's historical culture and modern trends, and then to 2024, with the brand "Treasure Culture" as the spiritual core, integrating the Chinese nation's thousand-year-old dragon culture and New Year culture, the launch of the New Year's product "Baoyun Dragon Jar" with a beautiful meaning adds a strong cultural atmosphere to the New Year of the Dragon. Creative cultural activities and product image innovation contribute to the inheritance and development of the excellent traditional Chinese culture and the national spirit of "just burning".
Take the world as the stage to promote Chinese culture
JDB's inheritance of traditional health culture, as well as the excavation of excellent traditional Chinese culture, including ethnic folk customs, is continuous and in-depth, and at the same time, it will also promote the development of these excellent cultures to a broader world stage.
At the same time as the international competition, taking advantage of the integration and exchange of diverse cultures on the global stage, JDB launched an innovative brand IP with deep integration of culture and tourism - "Village Olympics" this year. This project is committed to excavating and promoting the profound heritage of traditional Chinese culture, and bringing unprecedented cultural experience and new consumption scenarios to consumers. Through six different can body designs, JDB vividly and three-dimensionally shows the national spirit of the Chinese nation with self-confidence, self-improvement, aggressiveness, courage, perseverance and unyielding, and concerted efforts, giving a new way of expression and communication carrier for the excellent traditional culture.
This time, as the official designated drink, the "2024 Paris · Prince Gong Fashion Show" will once again release the charm of excellent traditional Chinese culture in the world's fashion capital. Taking this grand show, which integrates visual enjoyment, cultural display and international exchanges, Prince Gong's Mansion and JDB will continue to promote the integration of excellent traditional Chinese culture and contemporary life, deepen the exchange and mutual learning between Eastern and Western civilizations, promote the global expression of Chinese stories and Chinese voices, and continue to enhance the influence of excellent traditional Chinese culture in the world.
JDB has not only made commendable achievements in business, but also played an important role in inheriting and promoting the excellent traditional Chinese culture, demonstrating its sense of mission and social responsibility as a national brand. In the future, JDB will continue to be committed to this mission, so that more people can feel the unique charm of Chinese culture, and promote the spread and development of Chinese culture on a global scale.