With less than half a month to go until the opening of the 2022 Beijing Winter Olympics, athletes from delegations from various countries have also arrived in Beijing. Olympic team uniforms have always been a topic of discussion in the fashion circle, and since the end of December last year, countries have gradually released official team uniforms. These team uniform sponsors include brands that we are familiar with, as well as brands that have participated in the design of winter Olympic team uniforms for the first time. Next, we will take stock of the recent release of some countries winter Olympic team uniforms, which country's team uniform is your favorite clothing?
On February 4, 2022, the 24th Winter Olympic Games will be grandly opened in Beijing. In addition to the beautiful stage performances, the entrance ceremony of representative teams from various countries is also a highlight. Representative teams from various countries will wear costumes with their own characteristics, and in the follow-up competition, the sportswear of various countries is also the "protagonist" that attracts people's attention and even causes heated discussion. According to the current situation of official team uniforms issued by various countries, the next step will be to take stock of the team uniforms of some countries and reveal the meaning contained in sports fashion.
China: The national tide leads the fashion and shows the arrogance of the host
As early as 2017, ANTA successfully became the official sports clothing partner of the Winter Olympics through bidding. In the bidding, Li Ning and 361° also participated, and ANTA can be described as a prominent siege. At the 2018 Pyeongchang Winter Olympics and the 2020 Tokyo Olympic Games, ANTA is also a sportswear partner of the Chinese Olympic Committee.
On December 31, 2021, on the last day of 2021, anta designed and built competition equipment for the 12 Chinese national teams participating in the Winter Olympics was released in Beijing. Among them, the chinese team's medal gown, the champion dragon suit, is in line with the concept of the Tokyo Olympic Games, showing the spirit of Chinese. The red and white colors not only show the gentle and elegant temperament of the ancient oriental country, but also highlight the sportsmanship of Chinese athletes fighting passionately on the sports field.
As early as 100 days before the opening ceremony, on October 27, 2021, ANTA also released a series of uniforms for the Winter Olympics, which released the uniforms of staff, technical officials and volunteers.
"Mountains and rivers reflect the morning glow" uniform - staff
"River Mountain Early Spring Ji" uniform - volunteer
On October 27, 2021, 100 days before the opening of the Beijing Winter Olympic Games, ANTA officially released the uniform equipment of the Winter Olympics, two sets of uniforms are "Mountains and Rivers Reflecting the Morning Sun" and "Early Spring Of Heshan Mountains", highlighting Beijing's style as an "Olympic Twin Cities". Its exterior design is inspired by traditional Chinese landscape paintings and the snow-capped landscapes of the core graphics of the Beijing Winter Olympics, and is equipped with ANTA's super warm and fiery technology.
At this Beijing Winter Olympics, China, as the host, opened its arms to the world, and also showed the generous and decent temperament of the host in the design of the team uniform. While aesthetically pleasing, the uniform takes into account the lightness and uses the high technology of blazing technology to ensure a warm temperature of minus 20 ° C, and realize the unity of comfort, convenience and aesthetics.
USA: Volcom helps Olympians realize their dreams
In 2022, on January 12, local time, California-based sportswear brand Volcom announced that it has become the official clothing supplier for the U.S. snowboard team at the 2022 Beijing Winter Olympics, upgrading the uniform of the U.S. snowboard team ahead of the upcoming competition.
Volcom's 2022 Winter Olympics snowboarding series consists of five kits. The main uniform, which viewers may see in the pros, will feature a range of cutting-edge pieces that are suitable for intense winter sports. Each uniform includes Volcom's signature collage print, patches representing America, a gold-plated zipper, and even lucky bunny foot ornaments tucked away in the front pocket of the jacket. Patrick Field, global vice president of Design Volcom Outerwear, revealed that he was inspired by American folklore and believed that rabbit feet can bring good luck, so he inlaid rabbit foot ornaments in it.
The Beijing Olympics U.S. Ski Team Air Flight Kit, designed by Spyder and Eric Haze
Volcom designed the Uniforms of the American Snowboarding Team, and riders can choose from five different kits for their personal style
"The Volcom team is proud to be the official uniform supplier to the U.S. Snowboard Team and to serve world-class athletes on snowboarding's largest global stage," Ryan Imegart, chief marketing officer at Volcom and Liberated Brands, said in an official statement. "Volcom is the first brand to blend surfing, snowboarding, snowboarding, music and art culture, and a pioneer in the extreme sports industry. 30 years later, Volcom's 'stay true to one point' spirit is achieved through these uniquely designed uniforms designed for snowboarders. ”
Netherlands: Olympic short track uniforms pay tribute to Lara van Ruijven
The Dutch Speed Skating Federation said the sleeves of the uniforms of its Olympic short-track skaters would be printed with a "leopard" themed love in honor of Lara van Ruijven, a 2018 Olympic medalist and world champion who died in 2020. With permission from the International Skating Union (ISU) and the International Olympic Committee, additional uniform pattern patches were provided to the team.
Lara van Ruijven died at the age of 27 after falling into a coma due to a sudden illness while attending the GabrielIans Training Camp in 2020 and being sent to 100 million yuan for surgery. Ruiwen has participated in two Winter Olympics in Sochi and Pyeongchang and won a bronze medal in the 3,000m relay at the Pyeongchang Winter Olympics. At the 2019 Sofia Short Track Speed Skating World Championships, Ruivin won the women's 500m title, becoming the first female athlete in the Netherlands to win the short track speed skating world championship. According to Dutch media reports, her teammates called her "Panther Lara," which is why she was embroidered with leopard print patches.
Russia: Integrating Chinese elements to show the friendship between China and Russia
At the VTB Arena, the home of dynamo Hockey Club in Moscow, Russia officially held the starting ceremony of the team uniforms of the Representative Team of the 2022 Beijing Winter Olympics in Russia. Russian brand ZASPORT is the official supplier of apparel supplies for the Russian Winter Olympic delegation.
The Russian team chose blue this time, ZASPORT founder Zadoriina said that the reason for choosing blue is because blue symbolizes energy and vitality in Chinese culture.
In addition, other Chinese elements have been added to the team uniforms, such as the "Chinese Dragon" pattern that symbolizes auspiciousness on some costumes; the lining of some costumes is marked with the word "BEIJING" in English. They also drew inspiration from Chinese culture and used "cyan" with great power.
Australia: Sportscraft – a long-standing partner for Australian athletes
The Australian Olympic Committee, in partnership with Sportscraft and Volley, unveiled the uniform as it celebrated a month before the Opening of the Games. Geoff Lipshut, head of australia's 2022 Winter Olympics delegation to Beijing, said: "I am delighted to see the official uniform unveiled to mark the milestone a month later today and I know our winter athletes will cherish this opportunity to wear this uniform. ”
Australian skiers, including world championship silver medalist Jacala Anthony, three-time Olympian Britt Cox and World Cup medalist Brody Summers, unveiled the country's uniform for beijing's 2022 Winter Olympics at Alpe de Hertz.
On the inside of the navy blue coat are printed the names of all the players representing Australia in the Winter Olympics.
Group leader Geoff Lipshut also said: "Putting on an Olympic uniform is an unforgettable moment for any Australian athlete, and knowing that every Winter Olympic player before you is lying on your back is a special feeling. Thank you to Sportscraft and Volley for their continued support to our athletes, you have designed a world-class formal jersey for our athletes, and I am sure they will be proud to wear it. "The 2022 Beijing Winter Olympics is the ninth time Spurscraft has designed and delivered Olympic jerseys for an Australian team, a collaboration that dates back to Atlanta in 1996.
The Beijing Winter Olympics are in full swing to prepare for the final preparations, and the representative teams of various countries have also arrived in Beijing, we look forward to the arrival of the opening ceremony day, while watching the stage, do not forget to appreciate the unique uniforms of various countries.
Text/Fashion Guangzhou New Media Intern Qin Yingying
Global vision, Lingnan fashion
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Fashion Guangzhou New Media