Inheriting the classical humanistic customs, absorbing new trend elements, using high-quality clothing as the medium, creating an efficient communication method that has continuous emotional resonance with the majority of Chinese people, and rendering a natural, comfortable, free and self-consistent clothing culture atmosphere in the new era, is the clothing of talents. Over the years, with the industry's leading high-quality products and services, Caizi clothing has continued to refresh, improve and meet the trend pursuit of clothing by the majority of Chinese people, embellished with the dream of Chinese fashion and enterprising.
A few days ago, in the 7th "China Apparel Bidding and Procurement Evaluation and Promotion" event hosted by the bidding supply chain brand promotion platform, Caizi Clothing won the "2024 China Clothing Leading Brand", "2024 China Top Ten Green Brands of Clothing", "2024 China Top Ten Brands of Professional Clothing", "2024 China Top Ten Brands of Professional Clothing" and other awards, fully demonstrating that the brand is based on Chinese classical culture and brand genes, and is at the same frequency with the Chinese people and resonates with the times. The ambition to vigorously lay out the high-quality development path of the brand.
Take culture as the core to cast the soul of the national tide of the brand
Focus on clothing research and development for 41 years, casting Chinese characteristic brands with international thinking
As the externalization of customer taste and the carrier of self-expression and personality, a "qualified" clothing must not only be made of exquisite materials, exquisite appearance, and atmospheric style, but also need to have sufficient cultural style, so as to resonate with specific circle users. Caizi Clothing is well aware of this, and continues to explore the integration of traditional culture and modern clothing in continuous product iteration and service upgrades, and then shines in customers in all circles. Up to now, Caizi clothing has developed into a large-scale enterprise integrating clothing design, manufacturing and sales, covering shirts, suits, jackets, T-shirts, sweaters, trousers, casual pants and men's accessories and other series, with an annual production capacity of nearly 10 million pieces (sets), and since 1995, it has been ranked among the top 100 in China's garment industry, and has become a key production enterprise in the national garment industry.
With the rejuvenation of the brand and the design of the national trend as the core, Caizi Clothing accurately presents fashion wear in diversified life scenes, and interprets the proud style of top clothing brands, and strives to work hard in the surging tide of the trend, and is well-known at home and abroad. From its inception, Caizi men's wear has been positioned as a group of Chinese elites, with the essence of China's 5,000-year-old culture as the source of inspiration for product creation, and has gone through a series of strategic transformations and brand system construction in overcoming obstacles, steadily moving towards the goal of building the first original brand of Chinese culture.
Drive the storm of energy-saving innovation and write a new chapter of green development
The introduction of the world's advanced equipment and strict control of the whole production cycle
With the pride of the prosperous era of revolution and innovation, and also the natural belief of stepping on the song of thousands of rivers and green mountains, the social responsibility of Caizi clothing is shouldered, and the "living clothing" is the axis, and it is at the forefront of the industry and the times in the construction of sustainable development ecology. While promoting the concept of green environmental protection and creating a cultural atmosphere of green environmental protection, energy conservation and emission reduction, Caizi Clothing also continues to optimize equipment, accelerate technological innovation, and create a new green "aerobic" business ecology from all angles such as production, research and development, design, and after-sales. To this end, since 2000, Caizi has introduced 34 high-standard garment professional production lines, modern production technology and scientific work processes from advanced countries such as Germany, Japan and the United States, and has passed the international ISO9001:2000 international quality management system ̇ product double certification while realizing the standardization of full-cycle production. Thanks to this, Caizi Shirt has been awarded the honorary titles of "China's Famous Brand Product" and "China's 500 Most Valuable Brands".
On the basis of eliminating and replacing high-energy-consuming and low-efficiency equipment and iteratively upgrading the original production process, in recent years, Caizi Shirt has also actively focused on "intelligence" to empower the brand with green and sustainable development, and strongly created a "green, low-carbon, recycling" operation and maintenance closed loop, depicting the dress philosophy of harmonious coexistence between customers and nature in various details such as raw materials, processes, packaging, and transportation. Up to now, Caizi Garment has two production bases, 6 factories, 34 professional production lines, and the introduction of thousands of international advanced automated production equipment and ERP systems. In addition, in order to deepen the "Internet +" layout, Caizi Garment has also built seven intelligent system platforms: distribution DRP system, retail CRM system, commodity PLM system, ordering OMS system, production MES system, warehousing WMS system, management HR system, fully integrate resource advantages, efficient and fine interconnection.
Meet the new fashion and promote the boom in professional wear
Focus on innovative design to create a "Chinese cultural brand"
Let the professional wear be driven by fashion trends and artistic inspiration, and pave a new path for the fashionable and practical development of China's professional wear in the rhyme and full of energy. To this end, Caizi Clothing gathered top design experts in the industry to create a classic work of professional wear in a brainstorming and the collision of innovative sparks. In order to further enhance the originality of the brand and consolidate the advantages of the brand in innovation, Caizi Apparel has always regarded talents as the first productive force for the development of the company, upheld the heart of benevolence to manage the team, regarded every employee as the business partner of Caizi Group, actively cultivated learning and empowerment talents, and built the Xiamen Caizi Cultural and Creative Center Building, and made every effort to create a "warm home, a school for growth, and a stage for entrepreneurship" for talents.
With both a sense of fashion and practicality, known for its creativity, diversification and professionalism, the professional wear developed by Caizi Clothing has been widely used in many industries such as finance, decoration, education, catering, etc., and has been widely acclaimed. Of course, it is not only high-quality and high-creative products that accompany Caizi clothing to win the professional wear market all the way, but also its integrity spirit of "strengthening the construction of corporate reputation, deepening basic management, improving various management systems, standardizing contract behavior, following market rules, and paying taxes in good faith in accordance with the law". It can be said that it is this practice of "talented, affectionate and virtuous" as the way of doing business, so that Caizi clothing has flourished in many clothing segments, including professional clothing, and has a bright future.
Always based on China's 5,000-year-old culture and national culture, and developing brands with Chinese characteristics with international thinking, Caizi clothing has lasted 41 years of innovation and development, "making clothing with the standard of handicrafts for making diamonds", and then walked out of a high-speed development, green and ecological brand journey, while interpreting the supreme charm of Chinese clothing brands with strength, providing a piece of boutique for more Chinese people's wardrobes.