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The Chinese New Year boom harvests the wallets of tourists
The spring in the ancient city of Kashgar is like a visual feast, lively because of the appearance of a star. Di Lieba appeared at the CCTV Spring Festival Gala, making the national costume "Aitles" in Kashgar, Xinjiang, the focus overnight. As if by magic, the travel auction shop in the ancient city of Kashgar has become a treasure, and the daily turnover has increased many times.
The shopkeepers smiled from ear to ear, as if they had won the lottery, and counted the money every day until they were soft. Tourists have changed into this costume, as if they can transform into stars on the stage, and taking photos has become a new tourist ritual. On social media, a photo of wearing "Aitles" was posted, and the likes and comments were as if they didn't want money, and this "same style fever" was sweeping the Internet.
Di Lieba national style
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In this national costume boom, Di Lieba's outfit can be said to have contributed a lot. She wears a red pomegranate pattern costume that represents national unity, which perfectly integrates national culture and fashion. Her dress danced with her body, and was praised by netizens as a "living pomegranate flower".
Such an image is not only eye-catching, but also makes many netizens shout that they want to "plant a pomegranate tree at home". Di Lieba introduced the beautiful culture of Xinjiang to the world in his own way, and people couldn't help but want to book a plane ticket to that mysterious and charming land. For a while, the words "national costumes" have almost become a swiping word on social media.
The story behind the costume
With her unique personal charm, Di Lieba not only shines on the stage of the Spring Festival Gala, but every time she appears, it becomes an opportunity to spread Xinjiang culture. She emphasized her identity on several occasions: "My name is Di Lieba, I am an actor in China, and I wear the costume of the Xinjiang ethnic group in China. Such simple but powerful words make people feel her pride and pride in the culture of her hometown.
Etelles silk symbolizes the vastness and colorfulness of China's territory, and every inch of fabric contains the painstaking efforts of national craftsmen and the charm of Xinjiang culture. Each of her appearances sparks a dialogue between tradition and modernity, the nation and the world.
The business opportunities behind the cultural wave
I have to say that whenever a cultural phenomenon is pushed to a climax by the media and celebrities, there is always a wave of businesses that accurately capture this wave of "dividends". Kashgar's travel photography shops have become the big winners in this cultural wave. They are busy welcoming visitors and providing them with the most authentic costume experience.
The sale of each piece of clothing is not only a commodity transaction, but also the spread of culture. Tourists, on the other hand, also enjoy it, and they experience a kind of cultural belonging and identity by wearing national costumes. Behind this is not only the sense of business, but also the manifestation of cultural self-confidence.
Controversial cultural identities
Although this craze for national costumes has brought significant economic benefits to the Kashgar region of Xinjiang and aroused the love of the whole people for national culture, it has also brought some controversy. Some voices have pointed out that the trend of culture may lead to the superficialization and commodification of national culture and the loss of its original profound connotation.
Others believe that this is a new way of spreading national culture, so that more people can understand and love these unique cultural heritages. Cultural identity is particularly complex in this trend, as it is both a heritage rooted in history and a product of commerce and communication in modern society. Which side are you on in this discussion?