"The display of the 24 solar terms is too shocking!" "Touching the wall reveals the stars, as if you actually touched the stars!" "It's so much fun to play with the 'ancients' through interactive installations!" In the Qinhan Pavilion of the Shaanxi History Museum, located in Qinhan New Town, Xixian New District, a variety of multimedia interactive installations have attracted the attention of many tourists. On May 18, the 2024 "International Museum Day" was held here, and the Qinhan Pavilion of the Shaanxi History Museum officially opened its doors on the same day. In recent years, a large number of characteristic IPs created by using new technologies have emerged, and there are many cases in Xixian New Area where culture breaks through the limitations of time and space to "move", "live" and become popular.
Walking into the Fucha Town Scenic Area located in Jinghe New Town, the fragrance of tea is overflowing, and intangible cultural heritage performances from all over the country such as Sichuan Face Changing and Ansai Waist Drum are staged in turn, attracting many tourists. When night falls, it is still crowded, and tourists at the scene told reporters that they are waiting for the special performance "Flower Reflecting Golden Fu" here. It is understood that "Flower Reflection Golden Fu" is a scientific and technological interactive light and shadow repertoire with the core theme of Fucha culture, which has made multiple technical breakthrough attempts, combining multimedia means and motion capture technology, and highly customized 3D Mapping architectural projection presentation, realizing the organic conversion and immersive experience of virtual and reality. There are also large-scale immersive dance performances, where visitors can participate in the intersection of virtual and real and symbiotic, and jointly complete a light and shadow festival combining technology and art, telling the historical story of Fucha culture with science and technology, and empowering the intangible cultural heritage of Fucha with artistic interpretation.
Not only China's traditional culture, but also the Silk Road culture has a new expression in Xixian New Area. Walking into the Silk Road Happy World located in Fengxi New Town, Xixian New District, the exotic buildings come into view. The project is built by Shaanxi Tourism Group Co., Ltd., the park integrates the most representative architectural landscapes, cultural customs, legends and other elements of major countries and regions along the Silk Road, and has built seven Silk Road cultural theme blocks such as Magical China, Sand Sea Secret Land, Magnificent Persia, Ganges Elephant Valley, Dream Snow Country, Glory Rome and Sunshine Greece. Let the Silk Road culture be appreciable, touchable and tasting. The first original musical "Voice of the Silk Road", co-produced by Shaanxi Tourism Group and Broadway Nidlun Universal Entertainment Company, also made a wonderful appearance here. In the play, multimedia technologies such as holography, glassesless 3D, and Augmented Reality (AR) bring better visual presentation to the audience. At the same time, multimedia video means and lighting, stage art, stage installations, special effects, and stage machinery are integrated into the performance space, establishing a fulcrum for the development of the plot. It is understood that not long ago, the Silk Road Happy World was selected as one of the 10 most influential cultural and entertainment consumption scenes in Shaanxi, and the scenic spot has received more than one million visitors since its opening at the end of April last year.
Xixian New Area has a profound historical and cultural heritage, where more than 280 immovable cultural relics have been discovered, and there are 46 cultural relics protection units at all levels and 54 points. At the same time, it is also the general window of Qin Chuangyuan's innovation-driven platform, where ancient and modern, culture and technology converge. In the future, Xixian New Area will continue to revitalize the historical and cultural resources of the district, make good use of the advantages of scientific and technological resources in the new area, combine traditional culture with modern science and technology, and provide more diversified display paths and broader communication space for the excellent traditional Chinese culture, so as to make the cultural inheritance more vivid and vivid.