SHANGHAI, April 26, 2024 /PRNewswire/ -- Salomon kicked off the offline launch of the Household Shell Apparel Matrix in Shanghai, and invited many of the brand's best friends to attend. Through simple scene layout and outdoor scene product display, this offline conference showed the public the design concept of Salomon focusing on the daily mountain outdoor scene of non-extreme outdoors, creating functional outdoor clothing, and considering the comfort of daily wear.
Salomon "Minimalism ∙ Evolution" Household Shell Clothing Matrix Launch
From Alpine Extreme Sports to "Everyday Outdoors"Born in 1947 in the French Alps, Salomon, a professional outdoor brand, as a pioneer of skiing and a leading brand of trail running, adheres to the alpine gene, meets the outdoor needs of consumers with professional equipment, and constantly perceives the emerging needs in the field of outdoor sports.
In recent years, as it has become a trend to go outdoors and contact with nature, the competition in the outdoor jacket market has become more and more fierce. The emergence of products with different functions, technology indices and design styles gives consumers more choices, but also makes it more difficult to choose shells. In the absence of guidance, if you choose a product that does not suit your needs, it will separate the connection between the consumer and nature.
This year, Salomon launched a matrix of outdoor clothing, focusing on daily outdoor (i.e., non-extreme outdoor), integrating the DNA of French mountain sports into the needs of daily outdoor use, and creating functional clothing items based on daily outdoor. Convey the idea of abandoning over-design and gear competitions and making the outdoors and everyday seamlessly connected.
A piece of exploration of a thousand mountains returns to the essence of the outdoorsWhen hiking and mountaineering have become an emerging lifestyle for more and more people to choose to be close to nature and enjoy the outdoors, consumers have put forward more applicability and practical experience requirements for outdoor sports products while having functional needs. Outdoor enthusiasts are looking for "one piece to open the outdoors", hoping to pursue a lifestyle that is simpler to connect with the outdoors.
In Salomon's view, a better connection to the outdoors means simplifying the cumbersome design that is rarely used in the daily outdoors, and focusing on the functionality and applicability of the product. The so-called "simplicity" is not a simple senseless deletion, but the result of the brand's precipitation and accumulation of outdoor sports, continuous thinking and adaptation, and ingenuity. With the theme of "Minimalism and Evolution", the Salomon offline conference will lead the audience to immerse themselves in the evolution process behind Salomon's concept of "exploring a thousand mountains in one piece" through the form of an art exhibition.
Entering the foyer of the venue, the wall elaborates in the form of text on the thinking of the Salomon shell clothing matrix: follow the law of simplification, with a jacket, to meet the needs of daily outdoor scenes.
Entering the corridor through the foyer, LED lights displaying various outdoor clothing indices under red ambient light crisscross the wall, creating an extremely oppressive atmosphere with different outdoor clothing over-equipment elements suspended or scattered on the wall. It expresses the confusion and confusion of consumers in the face of complex technology indices and product functions.
When you step into the "Jianfa Art Museum", you will be greeted by the ease and ease of deep connection with the outdoors. With the design concept of simplicity and purity, close to nature, creating natural elements such as off-road mountains, rain, snow-capped mountains, waterfalls, etc., Salomon's flagship product OUTLINE GTX 3L "Mountain Caller" waterproof hardshell jacket, waterproof and highly breathable OUTERPATH 2.5L "Light Cloud Jacket" spring and summer jacket series, and Korean line SLATE outdoor jacket and other products are all unveiled here. With the help of screen demonstrations and outdoor environment displays, the audience can have a more intuitive and functional understanding of the characteristics of the Salomon jacket.
Salomon Shell Clothing Matrix Presentation - "Jianfa Art Museum"
The Household Enclosure Class Matrix covers everyday outdoor scenesThe Salomon shell clothing matrix products exhibited this time are all born for daily outdoor. Starting from the real outdoor wear needs, we return to the essence of jackets by launching products that are both professional and comfortable, so as to meet the rigid needs of more daily outdoor scenes, help consumers walk freely in the mountains and forests, and immerse themselves in the beauty of the mountains. Let the outdoors become a part of life.
The flagship product of the household shell category, the OUTLINE GTX 3L "Mountain Caller" waterproof hard-shell jacket, is designed for mid-altitude hiking, multi-day hiking and heavy hiking. The title of "Mountain Caller" relay brand released a special series of shoes inspired by three famous mountains in China last year. Made with GORE-TEX 3L fabric, full lamination, and a water-repellent surface with the outer PFC-Free DWR surface, it is waterproof and windproof to provide all-weather protection. The water resistance index of this jacket reaches 28000 mm H2O, and the air permeability index reaches 12000 g/(m2•24h). The 3D hood, armpit zipper and other adjustable designs also ensure comfort and breathability. The high-cut pocket design is inspired by Salomon's legendary "BONATTI series" for trail running.
Salomon萨洛蒙OUTLINE GTX 3L「唤山者」防水硬壳冲锋衣
Suitable for hiking in hot and rainy environments, the highly breathable and waterproof OUTERPATH 2.5L "Light Cloud Jacket PRO" spring and summer jacket is made of self-developed ADV-SKIN DRY 2.5L fabric, which has a breathability index of 40,000 g/(m2•24h) and a water resistance index of 10,000 mm H2O, which has excellent breathability and waterproof performance. 40D nylon is used as the outer fabric for abrasion and tear resistance, while the adjustable hood, cuffs and hem ensure greater freedom of movement.
OUTERPATH 2.5L LT "Light Cloud Jacket" Spring and Summer Lightweight Jacket reduces the weight to 300 grams (men's size M) on the basis of the PRO model, which is lightweight and easy to store, making it the first choice for outdoor enthusiasts to hike in humid and changeable environments and lightweight hiking. Originating from the same family as the OUTLINE series, the 3D three-dimensional silhouette has been scanned over 100,000 times to achieve a dynamic fit and make movement more free.
The new Korean line SLATE outdoor jacket is suitable for urban outdoor scenes. Velcro fastening at the cuffs and adjustable hem and hood provide wind protection, while the Salomon logo and artistic motif are outlined on the back. The OUTPEAK softshell jacket features a DWR water-repellent finish on the outside and a brushed fleece lining on the inside for added warmth.
The OUTLIFE hardshell waterproof jacket, which will be officially launched in the second half of this year, is inspired by the fit and design of Salomon's own ski suits, ensuring performance while upholding the freestyle mountain skiing DNA.
Not only that, but the MOON PATROL GORTEX snow suit and BONATTI off-road jacket, which inherit Salomon's extreme outdoor sports DNA, were also unveiled again at this preview. Specially shaped for freestyle skiing, MOON PATROL GORETEX uses GTX 3L technical waterproof fabric and a unique Montion FitTM tailoring design to increase flexibility and fully satisfy the free exploration nature of skiers. Specially designed for various trail running conditions, the BONATTI off-road jacket has become the first choice for many wild challenge champions, with PERTEX waterproof fabric, a special fit on the back to support the inner wear of the hydration bag, the water hose passes through the opening of the front chest, no need to put on and take off the hydration bag, and the reflective LOGO can also be quickly changed, and the reflective logo in multiple places to achieve safety protection.
At the end of the event, Corrine, the marketing director of Salomon brand, together with the special brand guests, Outdoor Lao Luo and Lou Shaojie Jeffery, the manager of TREELINE, brought a wonderful "Mountain Seminar" based on their research experience in outdoor equipment and understanding of "urban outdoor", focusing on equipment selection and personal insights on Salomon's shell clothing matrix.
As a French professional outdoor brand with a history of 75 years, outdoor, professional and functional have been imprinted in the DNA of the Salomon brand from the very beginning. With many years of experience in the field of the outdoors, Salomon helps people better realize themselves, deepen their connection with outdoor sports, and stimulate people's inner potential. In the future, Salomon will lead the group
Household shell clothing matrixApproaching more Chinese outdoor enthusiasts, narrowing the distance between consumers and the outdoors and life, and making the outdoors a part of the lifestyle.