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[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

author:Car quotations

According to the latest retail sales data of the Passenger Car Market Information Association (Passenger Car Association), the retail sales of the national passenger car market in April were 1.532 million units, down 5.7% year-on-year and 9.4% month-on-month. Since the beginning of this year, the cumulative retail sales have reached 6.364 million units, a year-on-year increase of 8.0%.

[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

At the national level, policy guidelines for the automotive industry have been issued frequently, aiming to further stabilize and expand automobile consumption. With the introduction and gradual implementation of the trade-in and scrapping renewal policies, the Ministry of Commerce has organized and carried out national automobile trade-in promotional activities, and automobile manufacturers and sales enterprises have carried out supporting promotional activities. Many places through the central financial arrangements for energy conservation and emission reduction subsidy funds to support eligible cars for the new, and the promotion of enterprises to form a good role in stimulating the car market before and after the "May Day".

Although there were 22 working days in April, two more than the same period last year, due to factors such as unstable prices, consumers had a strong wait-and-see atmosphere, and the retail sales of passenger cars in April showed a cyclical month-on-month downward trend. The new price war of new energy vehicles has brought a certain increment, but the sustainability is not strong, and the internal differentiation is serious. Most of the conventional fuel models under the continuous price war have no room for continuous price reduction, so the market is being eroded by new energy vehicles at an accelerated pace, bringing some users to wait and see, which further inhibits the room for sales improvement.

[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

In the NEV market, retail sales of 674,000 units in April increased by 28.3% y/y and decreased by 5.7% m/m. NEV exports in April totaled 115,000 units, reflecting a 26.8% y/y increase and a 4.1% m/m decline.

The domestic retail penetration rate of new energy vehicles in April was 43.7%, an increase of 11.7 percentage points from the 32% penetration rate in the same period last year. In April, the penetration rate of NEVs among domestic brands was 66.8%; The penetration rate of new energy vehicles in luxury vehicles was 22.6%; However, the penetration rate of NEVs among mainstream joint venture brands is only 7.5%.

In terms of monthly domestic retail sales, the retail share of mainstream domestic brand NEVs in April was 64%, up 2.0 percentage points year-on-year, the share of joint venture brand NEVs was 4.3%, down 0.8 percentage points year-on-year, the share of new forces was 11.8%, up 0.5 percentage points year-on-year, and Tesla's share was 4%, down 2.6 percentage points year-on-year.

In April, the sales volume of fuel cars was the top 30

ranking The name of the car series 24/04 Sales Volume (units)
1 Sylphy 24270
2 Lang-yi 21117
3 Passat 16033
4 Audi A6L 14750
5 Suteng 14572
6 Xingrui 13596
7 BMW 3 Series 12205
8 Magotan 11892
9 Speculation 11837
10 Accord 10569
11 Mercedes C-Class 10508
12 Mercedes E-Class 10008
13 Hongqi H5 9785
14 Emgrand 9598
15 Camry 9323
16 Escape 8623
17 Audi A4L 8497
18 Nature 8231
19 Arrizo 8 7916
20 Elantra 7543
21 Baolai 6753
22 Style 6642
23 Audi A3 6205
24 Lei Ling 6093
25 Changan UNI-V 5863
26 Valeant 5829
27 Cadillac CT5 5038
28 BMW 5 Series 4899
29 Ling-hsien 4772
30 Jetta VA3 4534
[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]
[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

In April, the first place in the sales of fuel cars is still Sylphy, although the sales volume has decreased compared with March, but the overall sales reached 24,270 units, and the position of the altar is almost unshakable. In second place is Lavida, whose sales have remained slightly fluctuating compared to March, but also exceeded the level of 20,000 units. As the star models of Nissan and Volkswagen, these two cars not only have ample discounts in offline stores, but also the preferred models for general families and online car-hailing, and their sales are excellent.

[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

The Mercedes-Benz C-Class, which topped the list in third place in March, ranked only 11th in April's sales list, with 10,508 units sold, down from 20,700 units sold in March. However, this is mostly because the model will usher in a facelift in early May, so at the end of the first quarter, the offline preferential policies were sufficient, which prompted sales to skyrocket in March.

[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

In terms of other rankings, models such as the Passat, Audi A6L, and Sutar are all stable players that fluctuate in the top 5 on the list, and their sales volume also fluctuates around 15,000. However, Geely Xingrui is also a Chinese brand model that has been in the head for a long time in the list, and in the field of fuel vehicles, it can compete with joint venture brands, which is enough to see the strength level of the model and consumer reputation.

[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]
[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

In the ranking range of 11-20, Chinese brand models such as Hongqi H5, Geely Emgrand, Changan Yidong, and Chery Arrizo 8 performed very well, and they can compete with overseas brands. Most of these models have a good cost performance in terms of configuration, which is very suitable for domestic consumers' pursuit of cost-effective models.

[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]
[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

In the 21-30 ranks, it can be seen that the sales of the BMW 5 Series have begun to gain momentum, and through many preferential policies for car purchases and relevant subsidies from the state, the model has gradually revealed its lethality in the market. In addition, the Cadillac CT5 is also in the top 30 of the list, as one of the few American mid-size sedans, its design, power system and price can find a good balance in the domestic market.

4月燃油SUV销量TOP30

ranking The name of the car series 24/04 Sales Volume (units)
1 Honda CR-V 15385
2 Fonlanda 14243
3 Xingyue L 13379
4 RAV4 is in full bloom 12664
5 Corolla Sharp 12063
6 Zuiko 8 10672
7 长安CS75PLUS 10115
8 Shortcut travelers 10049
9 Tiguan L 9354
10 Audi Q5L 9325
11 BMW X3 8955
12 Veranda 8675
13 Qashqai 8393
14 Haval H6 8309
15 Mt. Kyu 7829
16 Shadow 7612
17 BMW X1 7611
18 Mercedes GLC 7511
19 Tank 300 6951
20 Big Haval dog 6869
21 BMW X5 6695
22 Hongqi HS5 6423
23 Mercedes GLB 5972
24 Bo Yue L 5756
25 X70 5526
26 Binyue 5501
27 Mt. Tsudake 5487
28 Volvo XC60 5014
29 Trumpchi GS4 4766
30 Audi Q3 4755
[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]
[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

The ranking of gasoline SUV models in April is also a bit interesting, and the Honda CR-V won the first place this month with 15,385 units sold, which is a big improvement from March. Fenglander ranked second with sales of 14,243 units, although it was slightly lower than in March, but the overall ranking results remained stable in the top three.

[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

Among Chinese brands, Xingyue L also won the third place in sales in April with its own large-space product strength, with a sales volume of 13,379 units, which is enough to show the potential of this model in the market. Among the top 10, the sales momentum of Chery Tiggo 8 is on the rise, and the sales volume of more than 10,000 fully shows that the product strength of this model is gradually gaining market recognition.

[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

It is worth noting that in the top ten, the Jet Traveler is very eye-catching, with sales exceeding 10,000 units in April, reaching 10,049 units, the model has received widespread attention as soon as it is listed, with a good off-road design and good urban off-road characteristics, making the model a favorite of many young people.

[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]
[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]
[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

After the 11th, the joint venture brand models still occupy the main force of fuel SUVs, such as BMW X1, X3, Volkswagen Tanyue, Mercedes-Benz GLC, Veranda, etc., relying on their own brand effect, they still have a strong attraction to consumers in the new energy era.

[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

Looking at the 20th place later, the medium and large SUVs on the list are still only benchmark models like BMW X5, with sales of 6,695 units in April, which is already a very unusual existence in this class, especially after the lengthening of domestic production, its product strength has been further improved, which is more in line with the purchase needs of the domestic market.

In April, the sales volume of new energy cars was TOP30

ranking The name of the car series 24/04 Sales Volume (units)
1 Qin PLUS New Energy 46314
2 Hai-hsien 28797
3 Chinese 20535
4 Destroyer 05 20363
5 宏光MINIEV 12445
6 AION S 11889
7 Wuling Binguo 11749
8 ZEEKR 001 11267
9 dolphin 9995
10 panda 8125
11 The Micro Blue VELITE 6 is pure electric 7538
12 Xiaomi SU7 ( Parameters | Request | Picture ) 7058
13 Changan Lumin 6890
14 Hongqi E-QM5 6493
15 seal 6114
16 Volkswagen ID.3 6003
17 Changan Qiyuan A07 5317
18 Model 3 5065
19 Galaxy L6 5033
20 Zhijie S7 5012
21 Wuling Xingguang 4693
22 Navy SL03 4524
23 BMW i3 4489
24 蔚来ET5T 4427
25 FAW Toyota bZ3 4273
26 ZEEKR 007 3827
27 AVATR 12 3733
28 Roewe D7 3690
29 Ora good cat 3232
30 Leap T03 3207
[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]
[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

The top six members of the new energy car list in April remained unchanged from March, namely BYD Qin PLUS New Energy, BYD Seagull, BYD Han, BYD Destroyer 05, Wuling Hongguang MINIEV, and AION S. Qin PLUS New Energy sold 46,314 vehicles in April, a decrease of about 4,000 units from March, but its strength was still stable, and it continued to be the champion of sedan sales.

[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

Since the official delivery of Xiaomi SU7 began on April 3, 7,058 units have been delivered in 28 days. It is believed that soon Xiaomi SU7 will break the record set by AITO in 2022 for the fastest speed of a single model of a new brand to break 10,000. This not only reflects Xiaomi's deep strength in the field of automobile manufacturing, but also demonstrates the market's firm trust and expectation for the Xiaomi brand.

[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]
[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

Driven by the hot sales of Xiaomi SU7, its direct competitor Zeekr also showed an upward trend. The sales volume of ZEEKR 001 also successfully exceeded the 10,000 unit mark this month, reaching 11,267 units. The ZEEKR 007 also performed well, with 3,827 units sold this month.

[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

Tesla's Model 3, which once had countless halos, performed somewhat unsatisfactory this month, and this month's sales can be said to have halved compared with the previous month, with only 5,065 units. In the face of declining sales, Tesla has also taken a number of countermeasures, including laying off employees and promoting the introduction of the self-driving system FSD into China.

[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

Geely Panda's performance in April is also worth mentioning, its sales performance has achieved three consecutive months of growth, and this month's sales reached 8,125 units, successfully entering the top 10 of the sales list. Panda has always been a representative of miniature pure electric scooters with ultra-high cost performance, and with the launch of Geely Panda MINI Dragon Edition, the choice space has been further enriched.

In April, the sales volume of new energy SUVs was among the top 30

ranking The name of the car series 24/04 Sales Volume (units)
1 Song PLUS New Energy 31809
2 Model Y 26356
3 Meta PLUS 23327
4 Song Pro New Energy 22491
5 Ask the M9 15139
6 AION Y 11501
7 Tang New Energy 10854
8 Ideal L7 10477
9 Question M7 9266
10 Ex-UP 8620
11 Ideal L9 6453
12 Lynk & Co 08 5862
13 蔚来ES6 5527
14 Galaxy L7 5519
15 Navy S7 5492
16 Leap C10 5368
17 Ideal L8 4959
18 iCAR 03 4940
19 Song L 4449
20 Changan UNI-Z 4165
21 ID.4 CROZZ 3722
22 Tank 500 new energy 3646
23 BMW iX3 3317
24 Changan Qiyuan Q05 3241
25 Tank 400 new energy 3107
26 Yuanshan PHEV 3088
27 Jie Tu Shanhai T2 2746
28 Leapmotor C11 pure electric 2638
29 Haval Raptors 2597
30 ID.4 X 2350
[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]
[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

There were also some subtle changes in the new energy SUV rankings in April, with the top five members unchanged but their rankings all changed. Due to the decline in Tesla Model Y sales, Song PLUS New Energy topped the SUV sales list in April.

[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

Compared to 5,446 units last month, sales of the M9 jumped to 15,139 units this month thanks to its excellent performance. This achievement not only surpassed Mercedes-Benz GLE and BMW X5, but also successfully topped the SUV sales championship of more than 400,000 units.

[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]
[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]
[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]
[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

The new energy SUV of the "7" generation also had a good performance this month, of which the ideal L7 successfully exceeded 10,000 and ranked 8th with 10,477 units. It was followed by the M7, which sold 9,266 units this month. Among the independent brands, the Galaxy L7 and Deep Blue S7 also achieved outstanding results, ranking 14th and 15th with 5,519 and 5,492 respectively.

[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

There are also several new faces in the April sales list, one of which is BYD Yuan UP. The new model was officially launched on March 26 with a price range of CNY 96,800 to CNY 119,800. As the first A0-class pure electric SUV born from BYD's e platform 3.0, the popularity of the new car can also be seen at a glance from the sales performance, with the addition of BYD Yuan UP, BYD's sales in the second half of the year will go to a higher level.

[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

This month, NIO's ES6 sales can also be said to have increased by leaps and bounds, up 5 places from the previous month, and reached 13th place in the easy-car list with a score of 5,527 units. With the launch of the "0 down payment" car purchase plan and the exclusive subsidy of up to 20,000 yuan for "trade-in", it is believed that the sales of NIO ES6 will reach a new level in the future.

In April, MPV sales were among the top 30 in the region

ranking The name of the car series 24/04 Sales Volume (units)
1 DENZA D9 10031
2 Grevia 6889
3 Sena 6309
4 Buick GL8 5192
5 Trumpchi M8 5114
6 Odyssey 4108
7 Trumpchi M6 3412
8 VOYAH Dreamer 2822
9 Ling-chi 2537
10 Trumpchi E8 2299
11 小鹏X9 1959
12 Elishen 1941
13 Wuling Jiachen 1935
14 Golden Sea Lion 1730
15 Vito 1606
16 Maxus G50 1289
17 Mercedes V-Class 1133
18 Prestige 1067
19 Pentium NAT 1038
20 century 1033
21 Trumpchi E9 1014
22 Kustu 979
23 Refine M3 910
24 Sharper Ace M7 822
25 Wei brand high mountain 789
26 Ideal MEGA 671
27 Enambition M1 669
28 菱智M5 EV 471
29 ZEEKR 009 447
30 Chase G10 382
[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]
[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

The DENZA D9 continued to be the top MPV seller in April, and like March, the DENZA D9 was the only MPV model to sell more than 10,000 units in April. The Buick GLB, which was runner-up in March, fell to fourth place in April, and sales fell by more than 2,000 units. However, with the launch of the all-new GL8 Luzun PHEV, this situation should soon change. According to official data, the cumulative orders for the GL8 Luzun PHEV have exceeded 10,017 units in the three days since its launch, and it has recently launched a preferential car purchase policy, and it is expected that there will be a significant increase in sales in May.

[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]
[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

Toyota Grevia and Sena also performed very well in April, of which Sena's performance was relatively stable, and sales were basically the same as in March, and Grevia's performance was worth mentioning, with sales almost doubling compared to March, and the ranking of the two models also surpassed GL8 and came to second or third place.

[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]
[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

The sales of GAC Trumpchi MPV family in April can still be described as "stable", with the total sales of the Trumpchi M8 and Trumpchi M6 models exceeding 8,000 units, ranking fifth and seventh respectively. The sales of the Trumpchi E8 and Trumpchi E9 in April also increased slightly compared with March.

[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]
[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

Xpeng X9 sales in April doubled from March, so the ranking fell out of the top 10. However, judging from the overall data, Xpeng X9 has delivered nearly 10,000 units in April, and it still continues to lead the market of pure electric MPV and pure electric three-row seat models. The sales of the Ideal MEGA in April also dropped significantly compared to March, with only 600 units. However, on April 22, Li Auto adjusted the price of MEGA by 30,000 yuan, which is expected to have a certain role in promoting the increase in sales, and the performance in May is very worth looking forward to.

[Analysis of domestic car sales in April: Wenjie M9 broke 10,000 for the first time/Xiaomi SU7 performed eye-catching]

Although sales of the VOYAH Dreamer in April were also down from March, the overall performance was relatively strong, and the ranking also rose from 10th in March to 8th. On March 14, Dreamer added a 339,900 yuan long-range excellent version of the model, and the threshold for pure electric models was further reduced, in addition to rich car purchase rights and replacement subsidies, which are important factors for the strong sales of Dreamer.

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