Sports Big Business No. 2879, welcome to pay attention to the leading sports industry information platform
Global sports marketing event TOP10, we have been the worldwide brand marketing sponsorship, business cooperation, athlete personal endorsement, media broadcast rights, sports event hosting rights and other most important sports business information in the past week to sort out the most meticulous and efficient sorting, and inventory out the top 10 sports marketing events at home and abroad in the past week, to provide professional reference for everyone.
Welcome your attention and put forward valuable comments, you can leave a message or inquiry to our background. The following is a summary of the global sports marketing TOP10 and unlisted events from April 18 to April 23.
10. FIFA+ has reached a cooperation with sports entertainment media company EVEN
April 20 news, recently, FIFA+ and sports entertainment media company EXCHANGEN agreement, the latter is responsible for adding FIFA member associations to the FIFA+ digital platform.
Under the terms, ELEVEN will support the production, delivery and distribution of FIFA+ live content and will also help create business monetization opportunities. The sports media company's proprietary streaming technology will support live matches on FIFA+, and the company will also be responsible for expanding the fifa+ platform's reach with content such as events.
9. JR Smith became Lululemon's first spokesperson for the men's golf series
April 20 news, recently, 36-year-old JR Smith became Lululemon's first men's golf series spokesperson.
The two-time NBA champion is currently a freshman at North Carolina A&T State University and regularly represents the school in golf. In January, JR Smith signed a contract with Excel Sports Management, attracting the attention of golf and video game companies.
8. Live Bar won the rights of the Coppa Italia and will broadcast the semi-finals and finals live for free
On April 17, the live bar officially announced that it has obtained the rights to this season's Coppa Italia and will broadcast the semi-finals and finals of the 2021-22 Coppa Italia for free.
The final of this season's Coppa Italia will be played on May 11 local time at the Olympic Stadium in Rome. The final match between Inter and Juve.
7. Wuxi Marathon official announcement to hold hands with Li Ning
On April 19, the official announcement of the Wuxi Marathon held hands with Li Ning, and at the same time Li Ning's cherry blossom color flying electricity was on sale. The 2022 Wuxi Marathon was originally scheduled to be held on March 20, but was transferred to online due to the epidemic.
Wuxi Marathon clothing sponsor was originally ASICS, in 2021 Xinjiang cotton incident occurred, with the consent of the "Xima" organizing committee, the operator Huipao announced that it decided to suspend the cooperation between ASICS and the 2021 "Xima", cancel its advertising rights, and the materials and productions were immediately stopped.
6. Tian Liang served as the chief family car experience officer of Fengxing Yacht
April 18 news, recently, Tian Liang as the chief experience officer appeared in Dongfeng Fengxing "yacht class 7-seater family car" conference.
It is reported that Fengxing Yacht is the first 7-seat family car under Dongfeng Fengxing, which undertakes the important task of Dongfeng Fengxing entering the household market and leads the Chinese family to enter a new era with light luxury experience.
5. Ren Ziwei became a close friend of the Swiss watch and jewelry brand Chopard brand
On April 19, Swiss watch and jewelry brand Chopard Announced that Ziwei, director of the Winter Olympics Double Gold, has become a close friend of the brand. At the Beijing Winter Olympics, Ren Ziwei won the gold medal in the men's short track speed skating 1000 meters and the mixed 2000 meters relay.
Chopard said: Use sweat to water dreams and cast ice and snow glory. With the momentum of the eagle, carry the golden dream, and start a new journey.
4. Beijing Sports Bureau and JD.com reached a cooperation and invested more than 100 million yuan every year to hold the "8.8 Sports Consumption Festival"
On April 22, Beijing held the 2022 annual sports industry and industry management work conference, reviewed and summarized the sports industry work in 2021, and deployed the key tasks of the city's sports industry and industry management work in 2022.
At the meeting, the Beijing Municipal Sports Bureau and JD.com signed a strategic cooperation agreement, and the two sides will invest more than 100 million yuan in funds every year to jointly promote national fitness and sports consumption activities. According to the strategic cooperation agreement, the two sides will also work together to build a "Beijing Digital Sports Service Platform" and jointly explore the establishment of a "Beijing Sports Bank" service system.
3. Women's football player Zhang Linyan became Umbro's brand football ambassador in Greater China
On April 19, UMBRO, a world-renowned century-old sports brand, officially announced that Chinese female footballer Zhang Linyan has become Umbro's brand football ambassador for Greater China. At the same time, UMBRO Umbro officially launched the first batch of new products after the return was also officially released.
Umbro Umbro officially said: In the future, "Pippi" Zhang Linyan will serve as the Umbro brand football ambassador and continue to shine on the stadium. The legend is still happening, and Umbro looks forward to fighting alongside all those who love it.
2. Wang Shuang served as olaya brand ambassador The commercial value of female football players is recognized
On April 18, Procter & Gamble's skincare brand OLAYA officially announced that Wang Shuang, a member of the Chinese women's football team, has become a brand ambassador and worked together to create a red miracle. This is the second time that OLAY has partnered with female champion athletes after signing fencing world champion Sun Yiwen.
As women's soccer teams continue to create good results, the commercial value of women's soccer girls has also risen, and signing women's soccer girls as spokespersons has also been recognized by more and more enterprises and consumers.
1. 40 million fans! Liu Ruihong became popular by live fitness The business logic of fitness is being reshaped
Recently, due to the live broadcast of fitness during the home isolation period of the epidemic in Shanghai, Liu Qihong, a Taiwanese artist who is nearly 50 years old, has finally officially become popular. Before that, the versatile Liu Qihong actually had a lot of labels: singer, actor, Jay Chou's friend, "little puff" father, but what really made his popularity soar was the fitness live broadcast between the epidemic in Shanghai.
As of April 23, the number of fans on its Douyin account has exceeded 40 million, most of which are recent attention. Liu Qihong's live fitness broadcast immediately became a phenomenon-level topic, and the scenery was infinite for a while. Many female viewers who followed her live broadcast to work out called themselves "Liu Qihong Girls" and often called on Coach Liu to "approve fitness homework online" for them. (For details, see: Liu Ruihong became popular by live fitness broadcasting, and the business logic of fitness is being reshaped)
Domestic sports marketing summary
◆ Li Xiang became the designated service provider of Chengdu Universiade (convention and exhibition comprehensive service category).
On April 13, the Executive Committee of the Chengdu Universiade signed a contract with Lixiang Co., Ltd., which officially became the designated service provider of the 31st World University Games (Convention and Exhibition Comprehensive Service Category). Li Xiang will provide services for the Chengdu Universiade in terms of visual creative design and theme event planning and execution.
The 31st Summer Universiade in Chengdu will be held from 26 June to 7 July 2022. At that time, more than 10,000 athletes and officials from about 170 countries and regions will participate in The city.
◆ Aiwei Dental was officially announced as the official oral health service provider of the Hangzhou 2022 Asian Games
On April 18, Hangzhou Aiwei Medical Investment Management Co., Ltd. held a cooperation conference on "Hangzhou 2022 Asian Games Official Oral Health Service Provider". At the event site, Aiwei Dental also opened the first stop of the "Aiwei, Love the Future" project and donated 500 pairs of customized sports dental guards to the Zhejiang Basketball Association.
At the event site, Aiwei Dental also donated sports dental protection worth about one million yuan to the Zhejiang Basketball Association, hoping to effectively reduce the oral and maxillofacial injury rate of athletes and the public in professional events and amateur sports, and contribute to the cause of sports in Zhejiang.
◆ Hisense Usa and the United States Third Division Football League reached a cooperation
News on April 18 that Hisense USA, a leading supplier of high-performance television and electrical appliances, has entered into a multi-year partnership with the American Football League (USL), a third-tier soccer league, making the company the official television of USL.
It is understood that as part of the USL Community Stadium project, USL and Hisense USA will develop new mini football pitches and create new play opportunities for local young people.
◆ Sports training brand "Guichi Sports" signed badminton world champion Chen Qingchen
On April 19, badminton world champion Chen Qingchen was appointed as the champion of the "Guichi Sports" brand. Guichi Sports said that Chen Qingchen's characteristics and spirit of professional skills, sunshine and vitality, and the courage to accept various challenges coincide with the Guichi Sports brand.
This time, Guichi Sports joined hands with Chen Qingchen to warmly interpret its brand declaration "Gui you heng, Chi Yi Jian; The harder you work, the luckier you are", together for the majority of sports lovers to bring a different sports experience, I hope that more sports fans can walk into the professional venue to enjoy the professional coaches to bring you a different sports feeling, fall in love with a sweat in the sports field of the self.
◆ J League has established a partnership with TikTok
April 19 news, recently, the Japanese J League and TikTok to establish a new partnership, aimed at "introducing themselves to new audiences." The partnership will witness three topical challenges in the J-League during the season, encouraging fans to shoot and upload videos related to soccer and J-League matchdays.
Attracting young fans could be the key to restoring the league's average attendance. Through its partnership with the TikTok platform, J League hopes to attract Gen Z fans, who already have countless entertainment options to capture their attention, from music and games to other sports like basketball and racing.
◆ Panasonic became the official sponsor of the 17th Xuanzang Road Gobi Challenge
On April 20, Panasonic reached a cooperation with the 17th Xuanzang Road Gobi Challenge (hereinafter referred to as Go-17) and became the official sponsor of the event. Panasonic and sports have a long history, since the 1988 Calgary Winter Olympics, for 34 years, as the Olympic "TOP" level sponsor, Panasonic has continued to contribute to the Olympic Games with innovative technology, excellent quality and quality service.
On the 17th of October this year, Panasonic will send the "Panasonic Running Group" to the Gobi to interpret the spirit of sports with runner culture and create a better life. The strong combination of Go-17 and Panasonic is not only because of Panasonic's recognition of Gosay's concept of "ideal, action, persistence and transcendence", but also the result of the deep alignment of the two brand values.
◆ Jiangling Ford Lingrui became the chief partner of the Beijing WB King Glory Team
On April 20, Jiangling Ford Automotive Technology (Shanghai) Co., Ltd. (hereinafter referred to as "Jiangling Ford Technology") officially announced that its "wide-body and high-energy pioneer SUV" Jiangling Ford Lingrui has become the chief partner of the Beijing WB King Glory Team and competes in the spring playoffs of the 2022 King of Glory Professional League (KPL).
Based on the same "challenger" DNA, the two sides will carry out in-depth cooperation in multiple fields such as online event operation, offline fan interaction, and e-sports theme activities, to crown glory, cheer for dreams, and jointly create a new cross-border marketing experience of "car + e-sports", chasing dreams and opening up new horizons.
International Sports Marketing Summary
MLB has partnered with ice cream and fast food chain Dairy Queen
April 18 news, MLB with ice cream and fast food chain American Dairy Queen to establish an integrated marketing partnership.
The DQ brand launched this landmark league sponsorship through broadcast, digital and social media assets, including four All-Star players, while also leveraging MLB for retail marketing and popular DQ restaurant products.
◆ The International Cycling Federation has renewed its cooperation with Tissot
April 21 news, recently, the International Cycling Union (UCI) extended its long-term partnership with Tissot since 1995, the company will become the main partner of the 2023 Scottish Cycling World Championships. In 2017, Tissot became UCI's first World Cycling Partner, a position that reflects its long-term commitment to cycling as a whole.
The FIA's partnership with Tissot also includes the Federation's Solidarity Program, through which Tissot is committed to working with the FIPEN World Cycling Centre (WCC) to provide an advanced timing system.
◆ Motorola will become the mlb San Diego Padres official jersey partner
April 21 news, starting the 2023 season, telecom giant Motorola will become the mlb San Diego Padres' official jersey partner, this is the first time that all 30 teams in the league have acquired this commercial asset.
In addition, Motorola will be a showcase partner and official smartphone partner for the Priests Hall of Fame and will play a key role in the priests' annual back-to-school shopping event, providing school supplies and clothing to underserved teenagers in the area.
Capital One, the first capital finance company in the United States, became an official partner of MLB
On April 22, Capital One (hereinafter referred to as "CapitalOne") officially announced that it has become the new official banking and credit card partner of Major League Baseball (MLB). The five-year sponsorship deal is about $125 million.
Under the agreement, the bank could use Major League Baseball (MLB) and its 30 teams for advertising campaigns, and CapitalOne will also be the title sponsor of the World Series. The 2022 new season opener officially began on April 8, Beijing time, and 30 teams will compete in the world's highest level professional baseball tournament to compete for the title of this year's World Series.
Note: The images used in this article are from the Internet