Text | Beckoning Lamb
Edit | Beckoning Lamb
"At that time, there were more than 5 million people online on Douyin, and more than 4 million were in my live broadcast room!"
In an interview with the media, fitness coach Liu Genghong said this proud sentence!
Indeed, judging from the data alone, this is indeed proud, and no other influencer can be so attractive.
And this phenomenon is also something Liu Genghong didn't expect, after all, life before this was a setback step by step!
When he was an actor, although he acted in TV series for 7 or 8 years, the people who acted together became more popular than the other, and he just couldn't get popular;
When he was a singer, everyone else became a boss, but he was still an employee, and he finally got a little better, because he chose to get married, he was hidden by the company.
didn't expect that when he was almost 50 years old, he became popular because of being an Internet celebrity!
Before he became popular, he, like many fitness bloggers, took his fans to do exercises online, and occasionally came to sell some goods to make money.
But since April 2022, after everyone was locked up at home, a middle-aged man wearing a vest and shorts and a baseball cap was suddenly noticed in the live broadcast room with everyone exercising.
In just 7 days, he easily gained tens of millions of fans, which is a number that very few people can create, but can such a peak continue?
Maybe this is an impossible thing, in the past 2 years since he became popular, the traffic has actually been declining, and in the live broadcast room opened by the two, the stable number of people is only about 500 people!
At this moment, for Liu Genghong, who has tens of millions of fans, the cruel truth behind the Internet celebrity is vividly reflected in him!
1. There are less than 1,000 people in the live broadcast room for selling goods, and the data in the live broadcast room continues to decline
On March 22, in the live broadcast of Liu Genghong's special account "Liu Genghong is healthy", the number of people in the live broadcast room did not exceed 500 in the morning.
The two anchors "Shanshan" and "Jiahui" are recommending it diligently, but not only is there no one interacting with them below, but the number of people in the live broadcast room is gradually decreasing, floating at about 500 people.
This account actually existed when he exploded, and it was mainly used to share some sports videos of him and his wife, and later the two founded their own brand.
And after the popularity gradually faded, the two began to bring goods in this live broadcast room, with partners and self-operated brands, but the two rarely appeared, and they were all company staff.
At the beginning, fans flocked to the live broadcast room to buy some goods because of their love for Liu Genghong and their curiosity about the products he used, but slowly the number of people declined and declined!
In fact, it should be said that it is normal for such a situation to occur in the live broadcast room with goods, after all, even when some big-name anchors sell goods, the popularity will not always be high.
But compared with before, not only has this data declined rapidly, but even the number of people in the live broadcast room who Liu Genghong personally taught jumping has also dropped sharply!
Of course, the decline in the data in the live broadcast room is not sudden, in fact, as early as after people returned to their normal living environment, Liu Genghong's popularity is in a continuous downward trend.
used to be several million, but now there are hundreds of thousands, hundreds of thousands, and even tens of thousands, compared with other small Internet celebrities, this number is not small, but compared with his previous results, this is undoubtedly a big blow.
And all this also has a lot to do with the source of Liu Genghong's own popularity, before the explosion, Liu Genghong had actually signed a contract with the company and became an anchor on the online platform.
When he was an anchor with goods, his results were mediocre, and even after the explosion, the anchor "Simba" pointed out that he had sold fake bird's nest, but because of his small fame, this matter was not exposed.
Later, after it became popular, it was also named by CCTV because there were many problems with the goods it sold!
And all along, while becoming a live broadcast of selling goods, he personally likes to exercise very much, and he will update the video of practice exercises before, but there are one after another like him on the Internet.
The reason why millions of people in the live broadcast room can be online at the same time is that there is Liu Genghong's magical jumping exercise, but the luck and accident brought by the special environment are also mixed with a lot.
When the special environment is over and people's living conditions change, then the needs will become different, and everyone used to stay at home and do nothing, hoping to exercise.
Now, it seems that the outdoors is a better option, instead of staring at the big screen all the time, you can exercise while enjoying the scenery.
And when he was interviewed in early December 2023, Liu Genghong himself responded to this question!
2, frankly admits that he is not anxious about the decline in traffic, and debuted at the age of 18 as an actor and singer
At the end of 2023, Liu Genghong, whose popularity has declined, not only continues to insist on practicing exercises with everyone in the live broadcast room, but also does another big thing, that is, publishing a book.
This is not the first time he has published a book, as he wrote two books on fitness back in 2004 and 2016.
This time, the new book is called "Practicing Freedom", and in his opinion, we always say "self-discipline", but in fact, there are very few people who can truly achieve self-discipline.
Therefore, self-discipline is the greatest motivation for people to find themselves to do something, so that self-discipline is very easy, and to some extent, this self-discipline becomes freedom.
When asked "Do you have traffic anxiety", Liu Genghong said frankly, "If you can help more people, then this value is not small." ”
He also said: "When the traffic drops due to the environment, I don't put too much pressure on myself!"
When Liu Genghong was interviewed, he also expressed that the decline in traffic brought him some emotional problems, but he would not last this emotion for too long.
Because in his opinion, although there are many setbacks, life seems to give him more luck!
Since he was a child, he has loved sports, and he is very obsessed with playing basketball, and at a very young age, his ball skills are much higher than his peers.
Because of this, when he was 18 years old, he was recommended by his teacher to participate in the TV series "Jia Jiafu", although he failed to become famous all over the world, but this was also his debut work.
During his career in art, he never gave up fitness, but met many friends because of fitness, such as Wu Zongxian, He Jiajin, Ni Zhiqiang and others.
At the age of 25, because of his handsomeness, he was invited by Wu Zongxian to form a choral group together, and he began to develop in the music career again, and he was also a smash hit at that time.
However, because of the different development goals, he announced his dissolution 3 years later, and during that period, Liu Genghong still gained a lot.
For example, becoming good friends with Jay Chou, and becoming lovers with the Miss Universe champion!
3, Jay Chou is his good brother, and the Miss Universe champion is his wife
That year, Jay Chou was just a little transparent, and he was inadvertently discovered by Wu Zongxian and signed him to the company.
At that time, Liu Genghong was also in Wu Zongxian's company, and it can also be said that Jay Chou's senior brother, when he first heard the 18-year-old Jay Chou sing, he found that Jay Chou's biggest problem was that his words were not clear.
And Jay Chou at that time didn't like to talk, always lowered his head and didn't dare to look into other people's eyes, but Liu Genghong, who was not wealthy at that time, often cared about him.
Invite him to dinner, take him home to take a bath, and buy him clothes, these are not only Liu Genghong once broke the news personally, but even Jay Chou also said it on the show.
And it was these seemingly small helps, for Jay Chou, who was not famous at the time, it was like a light.
Perhaps it was the favor of fate, Liu Genghong did not expect that the younger brother he was not optimistic about could one day become a singer in the whole of Asia, and Jay Chou did not forget Liu Genghong after becoming famous.
He will often take Liu Genghong on the show to introduce resources to him, and he will never care about a person becoming famous, until now, the relationship between Jay Chou and Liu Genghong is also very iron.
Just last year, when Jay Chou was at the concert, he also took Liu Genghong with him, and in addition to meeting Jay Chou, his wife Wang Wanfei was his greatest luck.
Before meeting Liu Genghong, Wang Wanfei was the champion of Miss Universe, and after being with Liu Genghong, she became a good girlfriend, a good wife, and a good mother.
At the most difficult time, she stayed in the field to earn money and let Liu Genghong complete her music dream, so she had the song "Rainbow Paradise".
In addition, when she later learned that she had uterine fibroids, she took the risk of giving birth to 3 children for Liu Genghong in 4 years, and finally had her uterus removed.
Of course, Liu Genghong also knows everything Wang Wanfei has done for him, so this is also the reason why he chose to go to Shanghai to work hard in 2020, that is, he wants to give his children and wife a better life.
When the Internet exploded, his wife Wang Wanfei was even more loved by everyone, and was even more moved by Liu Genghong's sentence "Who would have thought that this housewife who grabbed discounted goods in the supermarket used to be Miss Universe".
Unlike many men in the entertainment industry, Liu Genghong did not choose to leave his wife after becoming famous, but took her forward.
Nowadays, although Liu Genghong's popularity is not as good as before, this seems to be a necessary stage for every Internet celebrity!
Write at the end
For an influencer, whether it is a flash in the pan or a long-term bloom requires not only personal dedication to creating content, but also responsibility to the audience.
In this era of online live broadcasting, it is actually a rare thing to ensure the authenticity and high quality of each product, and when Liu Genghong can go, it depends on whether he is attentive!
On March 22, Liu Genghong led the basketball team to play against the team of Village BA, and we will wait and see how the result will be! #MCN首发激励计划#
[Disclaimer] The process and pictures described in the article are from the Internet, and this article aims to advocate positive social energy, no vulgar and other bad guidance. If it involves copyright or character infringement issues, please contact us in time, and we will delete the content as soon as possible!
Sources of information in this article:
[1] "Liu Genghong, Wang Wanfei Baidu Encyclopedia Information"
[2] "Window of Culture|From "Top Stream" to "Outdated", What Liu Genghong Brings
[3] "Liu Genghong: I Used to Live for Fame and Fortune|Tan Yilu"
[4] "Vanity Fair||How did Liu Genghong, who became popular, maintain his 20-year friendship with superstar Jay Chou without capsizing?
[5] "Guangming Public Opinion Commentary: 7 days of more than 20 million fans, Liu Genghong exploded! Thousands of fitness bloggers, why is he out of the circle?"
[6] "More than a year after the "explosion", Liu Genghong: I'm not anxious about the decline in traffic"
[7] "Interview|Liu Genghong: Don't decide whether it's worth doing this because of the level of traffic"
[8] "Village BA Ball King Tournament Kicks Off in Taipan Village on March 22, @刘畊宏将带球队来挑战"