Sports Big Business No. 2810, welcome to pay attention to the leading sports industry information platform
Global sports marketing event TOP10, we have been the worldwide brand marketing sponsorship, business cooperation, athlete personal endorsement, media broadcast rights, sports event hosting rights and other most important sports business information in the past week to sort out the most meticulous and efficient sorting, and inventory out the top 10 sports marketing events at home and abroad in the past week, to provide professional reference for everyone.
Welcome your attention and put forward valuable comments, you can leave a message or inquiry to our background. The following is a summary of the global sports marketing TOP10 and unlisted events from February 8 to February 13.
10. Sign up for ten years! SoFi Stadium has partnered with online payment platform Tappit
On February 12, the $5.5 billion SoFi Stadium in Los Angeles has confirmed a ten-year partnership with mobile payment service Provider Tappit.
Tappit's white-label payment technology will be applied to SoFi Stadium and Hollywood Park (a 1.21 square kilometer sports and entertainment area around the venue). As part of the deal, the Tappit digital wallet will be featured in the SoFi Stadium app to facilitate fans' purchase of food, beverages and merchandise during the game.
9. Manchester United signs new training clothes sponsor with a contract value of £20 million per annum
On 10 February, United officially announced the signing of a multi-year training apparel sponsorship contract worth £20 million a year, sponsored by Tezos.
Previously, Manchester United's eight-year, 12 billion training suit sponsorship contract with U.S. insurer AON expired at the end of last season.
8.YSL Saint Laurent Cosmetics became a special partner of the League of Legends Pro League
On February 9, YSL Saint Laurent Cosmetics officially became a special partner of the League of Legends Pro League.
The 2022 League of Legends Pro League Spring Tournament will reignite on February 10. YSL Saint Laurent Cosmetics will join hands with LPL to carry the glory of the champion with love and agree to share the e-sports event.
500 million knives in 7.5 years! Oracle became the title bearer of the Red Bull F1 team
On February 10, Red Bull F1 Team held a press conference to announce that technology giant Oracle had become the team's title sponsor. It is reported that the two sides signed a five-year contract, and Oracle will pay the team $100 million a year.
Red Bull Racing' new season will expand its use of Oracle Cloud in its most important areas of operations, including "analytics-based race strategy, optimized engine development, AI and machine learning-driven driver training and a customized fan experience."
6. Overseas copyright prices are super local for the first time! The total overseas rights for the next three seasons of the Premier League will be £5.3 billion
On February 11, a number of reporters reported that the overseas rights of the Premier League for the next three seasons will sell for a total price of 5.3 billion pounds, exceeding the British domestic broadcast price of 5.1 billion pounds for the first time.
The increase in revenue means that by 2023 the Premier League champions are expected to earn £170 million (currently £163 million) and the penultimate team will also earn £106 million (currently £96 million).
5. Pisces and China Gold became global partners of WTT World Table Tennis Federation
On February 9, the WTT World Table Tennis Federation officially announced that Table Tennis Equipment Supplier Pisces officially became a global partner of the WTT World Table Tennis Federation, and the two sides signed a contract until 2023. Pisces is a long-standing partner of the ITTF. Since the establishment of the WTT World Table Tennis Federation, Pisces has provided equipment and equipment support for a number of WTT events.
In addition, recently, China Gold and the WTT World Table Tennis Federation reached a strategic cooperation, becoming the first gold jewelry brand to sign a contract for the world's top table tennis competitions. The cooperation between the two sides will jointly advocate the concept of healthy life, help the development of table tennis, work together to promote the construction of a healthy China, and implement the national strategy of national fitness.
4. The International Ice Federation has announced Wu Jing as the World Ice Hockey Ambassador
On February 10, the International Ice Hockey Federation announced that it has officially invited Chinese film and television superstar Wu Jing as the World Ice Hockey Ambassador. The International Ice Federation said that at the time of the fierce battle at the Beijing Winter Olympics, China's winter sports are heating up, and as the only ice hockey sport with physical confrontation in the winter sports, it has also rapidly launched in various parts of China under the hosting of the Winter Olympics.
Wu Jing said: "Ice hockey is a very worthwhile project, there is teamwork, there is collision, a lot of pole holding technology and our ancient Chinese horse martial arts have a lot of similarities, I hope you can pay more attention to the ice hockey game, cheer for the Chinese ice hockey team." ”
3. Wang Meng, Li Nina and Zhongman became close friends of the Feihe brand
February 9 news, recently, short track speed skating celebrity Wang Mao, freestyle ski aerial skills world champion Li Nina, fencing world champion Zhongman became the best friends of the Feihe brand.
During the Spring Festival, Feihe released the New Year micro-movie "Your Growth, I Am Present" starring Tan Zhuo, Wang Meng, Li Nina and Zhongman, focusing on individual families, telling the story of companionship, and conveying the brand image of Feihe paying attention to each family's individual growth and warm companionship.
2. Short track speed skating celebrity Yang Yang served as vivo's extraordinary ice and snow ambassador
February 9 news, recently, vivo officially announced that short track speed skating celebrity Dayang Yang was appointed as an extraordinary ice and snow ambassador. Vivo official micro wrote: "Ignite the dream with 7 billion people! Vivo and Extraordinary Ice and Snow Ambassador @ Dayang Yang wish ice and snow athletes tiger tiger life V".
It is worth mentioning that Vivo is also the official sponsor of the European Cup, the Chinese Women's Volleyball Team, and the Italian Women's Volleyball League, and Vivo's iQOO mobile phone sponsors the Chinese rowing team & kayaking team.
1. Ren Ziwei and Cai Xuetong served as professional anti-sensitivity ambassadors of ComfortDa
News on February 11, recently, short track speed skating world champion Ren Ziwei and snowboard world champion Cai Xuetong joined hands with GlaxoSmithKline's anti-sensitive toothpaste brand Comfort DaSensodyne to unlock the new identity of Comfort Da's professional anti-sensitive ambassador.
Up to now, Ren Ziwei has won two gold medals at the Beijing Winter Olympics and has been hotly searched for many times, and Cai Xuetong has won the fourth place in the women's snowboard U pool project.
International Sports Marketing Summary
◆F1 Aston Martin Team has established a long-term strategic partnership with Saudi Aramco
February 9 news, F1 Aston Martin Fleet and Saudi Aramco (Aramco) to establish a long-term strategic partnership, will promote the development of efficient internal combustion engines, high-performance sustainable fuels, advanced lubricants, and the deployment of non-metallic materials in vehicles.
Joint R&D efforts will support the fleet's goal of being fully powered by sustainable fuels by 2025. In addition, the partnership will focus on the development and commercialization of energy-efficient engine technology for road vehicles, as well as the development of more efficient hybrid engines in motorsport.
◆ Qualcomm and Ferrari reached a strategic technical cooperation
On February 9, Qualcomm Technologies and Ferrari announced a strategic technical cooperation to accelerate Ferrari's digital transformation. Qualcomm will become a system solution provider for Ferrari sports cars and serve as a senior partner for Ferrari's F1 teams and esports teams.
Ferrari will enable the Qualcomm Snapdragon digital chassis to enhance security and digital experience. As part of the agreement, Qualcomm and its partners will also work with Ferrari to design, develop and integrate the digital cockpit of Ferrari sports cars.
◆ JLab became the official headphone partner of Manchester City women's football team
February 10 news, recently, Manchester City women's football team and leading technology company JLab to establish a new partnership, the company will become the manchester City women's football team's official headset partner, in addition, JLab also reached the same agreement with MLS New York City.
The new agreement with Manchester City is JLab's first international sports collaboration, and the brand will be featured across multiple digital and social channels, in addition to offering bespoke content creation and in-stadium assets at the Academy Stadium.
Online car retailer Cazoo will be the main sponsor of Real Sociedad in La Liga
February 10 news, a few days ago, online car retailer Cazoo announced that it will become the main sponsor of Real Sociedad in La Liga from the 2022/23 season. The cooperation between the two parties will take effect on July 1, 2022, when Cazoo will launch a large-scale marketing campaign in Spain in the first half of 2022 and continue to promote it in Europe.
The company has sponsored Premier League teams Everton and Aston Villa and is currently focusing on expanding into the European market outside the UK.
◆ Wembley Stadium cooperates with Oak View Group
On February 10, following the signing of a cooperation agreement with the British Football Association, Oakview officially launched a partnership with Wembley Stadium to carry out a comprehensive overhaul of the sponsorship, commercial and content activities at Wembley Stadium.
According to a statement, OakView will work with the existing team at Wembley Stadium to incorporate global venue development, advisory and investment resources from the sports and entertainment industry to expand and diversify the UK National Stadium sponsorship, content and other growth opportunities.
◆ British brand Castore will become a bayside shirt sponsor for Bayer Leverkusen from next season
February 11 news, recently, the Bundesliga Bayer Leverkusen announced that from next season, the British brand Castore will become the team's shirt sponsor, the contract until the summer of 2027.
In addition to equipping the first-team men's team, Castore's supply also includes casual wear, as well as women's and youth teams. Founded in 2016 by Tom and Phil Behaon, British high-end fashion brand Castore has recently focused on opening up the European market and plans to sponsor teams in all four major leagues.
◆ Cabreiroá became the official water sponsor of La Liga
News on February 13, recently, La Liga has added another sponsor category to its rapidly expanding portfolio. Cabreiroá became the official water sponsor of La Liga, La Liga and LaLiga Genuine, a fund owned by the league. The two sides have worked together in the 2014/15 and 2015/16 seasons, and Cabreiroá sponsors clubs such as Celta and Valladolid.
La Liga has once again stressed the importance of working with leading global brands, which will strengthen and expand the visibility of the organization and its clubs at home and abroad.
◆ The New Orleans Pelicans partner with financial technology company Cardless
February 13 news, recently, the NBA New Orleans Pelicans and financial technology company Cardless established a partnership to launch the first Pelican brand credit card. Fans can earn points redeemed for gift cards, match tickets, player signature jerseys and exclusive experiences.
Cardless is the first modern mass consumer credit card company that helps brands of all sizes connect with and reward their most passionate and loyal customers. Cardless co-branded credit cards and corresponding mobile apps provide instant access to virtual card numbers and mobile wallet cards, as well as an innovative numberless physical credit card to enhance security and fraud protection.
Note: The images used in this article are from the Internet