When buying a fixed-price gold jewelry, will you take the initiative to understand the exchange rules? Is there a gram mark specification for jewelry stores?
Image source Visual China
Recently, the Shanghai Songjiang District Consumer Rights and Interests Protection Committee conducted a survey of 13 gold jewelry stores in the jurisdiction, and the results showed that the value-added services of 8 gold jewelry stores on one-price exchange products were limited to verbally informing consumers, and a small number of franchised stores did not have clear exchange rules, involving Chinese gold, Chinese jewelry and other brands, and most of the brands' one-price product identification was relatively standardized.
The reporter learned from the Songjiang District Consumer Protection Commission that since January 1, 2019, the Songjiang District Consumer Protection Commission has accepted a total of 167 jewelry complaints, of which 114 are gold jewelry. The specific problems reflected by consumers are mainly unclear exchange policies and product quality.
In order to understand consumers' knowledge of the rules for the exchange of one-price jewelry, the Consumer Protection Commission of Songjiang District conducted a questionnaire survey. The survey results show that 56.16% of consumers will take the initiative to pay attention to signs, 80.82% of consumers will take the initiative to check or ask about the weight, and 42.47% of consumers will take the initiative to understand the exchange rules.
According to the Shanghai Municipal Standard "Regulations on the Identification of Gold and Silver Jewelry", gold and silver jewelry products produced and sold in Shanghai have the responsibility and obligation to mark the product weight (g) on the sales label. The Consumer Protection Commission of Songjiang District conducted relevant investigations into 13 gold and jewelry stores in its jurisdiction, involving brands such as China Gold, Chow Tai Fook and Laomiao Gold.
A price jewelry gram mark case
The survey found that the one-price product identification of most brands is relatively standardized, especially in direct stores. However, the identification of some stores inlaid with one-priced products still needs to be improved. For example, Lao Fengxiang, which is located on the first floor of Songjiang First Department Store, is not uniformly marked with gold hangtags. The grammage on the product sign is not indicated as the total weight or the gold weight, and it is known to be the total weight after the re-weighing. In this regard, the Consumer Protection Commission of Songjiang District suggested that merchants clearly indicate the weight of the product and the weight of precious metals, so as not to cause confusion among consumers.
In addition, the value-added services of the 8 gold jewelry stores regarding the one-price exchange products are limited to verbally informing consumers, such as Chow Tai Sang and Ya Yi Gold Stores located on the first floor of Songjiang Mall. A small number of franchised stores do not have clear exchange rules, and only rely on personal commitments to sell. For example, China Gold, located on the first floor of Lane 79, Zhongshan Middle Road, has no specific recycling standards for one-price exchange products, and the sales commitment and the boss's commitment are inconsistent, all of which are verbal commitments and no written agreements.
Jewelry store price jewelry exchange situation
The Songjiang District Consumer Protection Commission pointed out that some sales will make unrealistic promises to sell goods, which is very easy to cause dissatisfaction and complaints when consumers encounter setbacks in purchasing, and some chain stores do not receive redemption services, which are handled by the main store. According to Article 8 of the Law on the Protection of The Rights and Interests of Consumers, consumers have the right to know the true situation of the goods they purchase or use or the services they receive. Therefore, stores should strengthen staff training to ensure that consumers' consumption rights are effectively protected.
Source: China Consumer Daily
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