On March 8, 2022, on the occasion of "International Women's Day", The Chinese high-end women's wear brand LANCY released the LANCY | Universal Co-Brand Series "Where is Willie?" (Where's Wally)", and officially announced the signing of Zhang Hong, the first Olympic gold medalist in Chinese speed skating, as LANCY | Universal's "Where's Wally & Jurrasic World III" series of brand exploration ambassadors interpret the inner strength of the series's self-confidence and tenacity, while deeply exploring the connection and change between the city and nature.
Although the Beijing Winter Olympics have come to an end, the "intangible heritage" of spirit and culture brought by it is the eternal wealth of China and the world. For Zhang Hong, the former Olympic champion and "goddess of speed", this event has more connotations.
At the 2014 Sochi Winter Olympics, Zhang Hong won the gold medal in the women's 1000 meters of speed skating, achieving the "breakthrough of zero" in the gold medal in the speed skating event of the Chinese Winter Olympics, and completing the dream of generations of Ice and Snowmen in China. In 2015, Zhang Hong became the ambassador of the Winter Olympics and was the only active athlete among the ambassadors at that time. In 2018, the 30-year-old Zhang Hong participated in the Winter Olympics for the last time, and she missed the podium due to injury, but she also gained another identity - an official of an international sports organization.
From short track speed skating to speed skating, from athletes to officials of international sports organizations, to the founders of the Rainbow Fund. Along the way, she has shown a tenacity to break through and expand her life. After retiring from the army, Zhang Hong continued to try to break through the comfort zone and continue to shine in new areas. Today's Zhang Hong has faded the youth of athletes, begun to pursue dreams in various fields, and gradually found the ultimate goal of her career path - youth physical education.
Langzi
According to the person in charge of the Langzi women's wear brand, it was announced that Zhang Hong was signed as the global joint series brand exploration ambassador, precisely because her experience and temperament coincided with the female image promoted by Langzi.
It is understood that the Langzi brand was founded in 2000, and in June 2021, the brand upgrade was launched, and the group split the high-end product line from the original brand, and the brand was "divided into two", constituting a dual brand strategy and advancing in the form of two lines. LANCY (Langzi) Therefore, LANCY is mainly aimed at high-end customers who have higher requirements for materials and quality. LANCY is a high-end women's wear brand that provides multi-occasion series of clothing for urban elite women with both charm, experience and influence. LANCY is committed to making the feminine identity unique and bringing love and strength to the world.
At the same time, a new brand, LANCY FROM25, was rebuilt, and LANCY FROM25 was more inclined to take on the loyal consumers that the brand had followed all the way since its birth. LANCY FROM25 (YUE LANGZI) IS A FASHION WOMEN'S BRAND UNDER THE LANGZI GROUP, THE BRAND IS COST-EFFECTIVE, ALL-SCENE LIFE DRESS, TO MEET THE ENTHUSIASM OF CONTEMPORARY CHINESE WOMEN FOR BEAUTY AND LIFE, THE BRAND IS COMMITTED TO PRESENTING ELEGANT, ROMANTIC AND INFECTIOUS MODERN DESIGN STYLE, ACHIEVING THE UNIQUE CHARM OF CHINESE CONTEMPORARY WOMEN, AND INSPIRE LIFE WITH BEAUTY.
Today, benefiting from the continuous enhancement of the momentum of consumption recovery in the post-epidemic era, the middle and high-end female consumer groups have gradually released strong consumption potential. "Most of our customers are urban elite women who are awakening and rising in China, influential women, representing a type of person, a style, an attitude." The person in charge of the Langzi women's wear brand said that most of the female consumer groups of Langzi are complete and independent individuals, they are proud of their female identity, have the courage to discover the true self of individuals, constantly create self-worth, have a relaxed attitude towards life, and are more insistent on their goals.
According to reports, this time "Where is Willie?" (Where's Wally) series is one of two new IP series launched by LANCY and Universal Studios this year.
The release of "Where is Willie?" (Where's Wally)" series was originally inspired by British illustrator Martin Handford, titled Where is Willie? Children's books. The book's protagonist, Willie, loves adventures and often appears in unexpected places, hidden in crowded scenes, waiting for people to find him.
This time, Langzi developed and designed the IP of "Willy", and the "Where is Willy?" (Where's Wally)" is integrated with the brand's "Travel" theme this season, aiming to reflect Langzi's deeper thinking about "Travel", the series of products is mainly based on leisure sports style, while the color is created around the IP classic blue and white color derivation, highlighting the brand's young and interesting fashion attitude.
Starting from the Olympic champion, Zhang Hong has been working hard to surpass herself. Today, Zhang Hong has turned around again and stepped into the field of fashion and become the | LANCY Brand Explorers for the UNIVERSAL "Where's Wally & Jurrasic World III" series
"As a former athlete, the spirit of sportsmanship has been deeply rooted in my mind, integrated with me, with tenacity to break through, with bravery to persevere, and I think this attitude of constantly trying to break through the comfort zone and constantly expand life, is this not a kind of beauty? Women can show their beauty through multiple dimensions, not limited to appearance, body, through the accumulation of time experience, vision, thoughts... The result is a power to break through stereotypes. This is also very much in line with the brand core of 'beauty born from the heart' advocated by the Langzi brand. Zhang Hong hopes that every woman can bloom her own beauty from the inside out.