She's the world champion, she's going to soar,
She wants a melodious song, she wants a show, she wants to go to high school in one fell swoop,
She's going to win again, win again, and then again.
She wants to be cool, she wants to fight, she wants to rush!
She wants a lot,
but
Actually she just wants to be strong.
All the inspirations in this world, all the encouragements, make people feel the two words of "to be strong" in the bones.
In recent days, Chinese freestyle skier Gu Ailing and Chinese women's football team members have interpreted the "born to be strong" spirit of the sonorous roses in almost the same way. Behind Gu Ailing and the Chinese women's football team members, there is the shadow of Mengniu. It is reported that as the official partner of the Chinese women's football team, Mengniu Group took the lead in announcing that it would reward the Chinese women's football team with tens of millions of bonuses and pay tribute to their "naturally strong" fighting spirit. Reverse to win, shake people's hearts
On February 6, the Chinese women's football team, which was "born to be strong", returned to the top of Asia after 16 years. In the final of this women's Asian Cup, the Chinese women's football team played against the South Korean women's football team, under the pressure of falling behind by two goals in the first half, the Chinese sonorous roses pulled two goals in a row to reverse the sky, and finally won the championship in stoppage time, and finally won the championship 3:2. In addition, in the Chinese women's football team against Vietnam and Japan, the Chinese team fell behind first, and then equalized until it was reversed.
The same reversal also occurred in Gu Ailing's game. When everyone thought that Gu Ailing's last jump was to come up with a familiar move and compete with the Swiss Matilde Grimor for a silver medal, she chose to challenge the super difficult move that had never been done before, and the commentator exclaimed: "This action Gu Ailing has never done before." With the completion of this super difficult action, Gu Ailing successfully overtook the Frenchman Tess Ludder, who was leading the way. Then Tess made a mistake in the third jump, and Gu Ailing completed the "mission impossible" and reversed to win the championship. Gu Ailing said in an interview that "no one has ever challenged this action", which proves that we dare to constantly challenge, to break through the limit, to create miracles.
Falling behind, equalizing, reversing, killing... After striving for the dream, the earth-shattering reversal staged - this coincides with mengniu's interpretation of the "born to be strong" entrepreneurial spirit.
Before Gu Ailing became famous, he had been discovered by Mengniu
In Mengniu's sports marketing IP layout, it is not "who is hot and who is excellent", but focuses on excavating potential players with "born to be strong" quality, and jointly uses the spirit of "hard work, enterprising, and transcendence" to grow together.
When Gu Ailing was not yet famous, Mengniu looked at her to challenge herself, break through herself and other "born to be strong" spiritual traits, as early as December 2019, Mengniu had the wisdom to see the pearls, and officially signed a contract with Gu Ailing, announcing that Gu Ailing became the spokesperson of the Mengniu brand. While other brands are still busy chasing film and television stars, Gu Ailing has accompanied Mengniu to the world.
Lu Minfang, president of Mengniu Group, has said that there is a strong correlation between milk and sports, and they can bring health and joy to people. Sponsoring important sports events, Mengniu not only aims to further enhance its influence and convey the brand proposition of health, quality and nutrition to the public, but also hopes to play a leading and promoting role in China's food industry, especially China's dairy industry, to the world.
Comprehensively support Chinese football
As the official partner of the Chinese women's football team, Mengniu Group took the lead in announcing on the same day that it would give tens of millions of bonuses to support the Chinese women's football team. Mengniu is also the first company officially announced by the Chinese women's football team to support it after winning the Asian Cup.
The official Weibo @"China Women's Football Team" also thanked Mengniu for its reward: "Thank you Mengniu for its generous reward to the Chinese women's football team! At the same time, I also thank the majority of fans and all walks of life for their support of The Chinese women's football team for a long time! We will continue to work hard and believe that the women's football team will be better tomorrow. ”
In fact, as the official partner of the Chinese Football Association China Team, Mengniu has fully contributed to the cause of Chinese football for many years. As early as 2006, Sun Wen, the veteran captain of the Chinese women's football team, served as mengniu's milk delivery love ambassador, and sent a message: "I hope that Chinese children can drink more milk, grow up healthily, and complete the football dream of Chinese!" ”
In 2018, as the global official sponsor of the World Cup in Russia, Mengniu not only promoted the Chinese brand around the world, but also launched the "Kickball!" In the "Youth Strong" public welfare activity, Mengniu selected 88 young players across the country and led them to the World Cup arena, sowing the seeds of dreams for the future of Chinese football.
Mengniu Sports IP "Grand Slam" layout
For Mengniu, the connotation of "born to be strong" contained in its brand is the hard-core gene that can break into the top ten of the global dairy industry from the corner of the grassland of Inner Mongolia. And the positive attributes of sports competitions have a natural appeal with Mengniu's brand philosophy.
The strong support for Chinese football is a shining wave in the "Grand Slam" of Mengniu Sports' marketing IP. Mengniu has extensive and in-depth cooperation with dozens of domestic football, basketball, athletics, swimming, cycling, fencing and other dozens of projects, accumulating a good reputation, and is also the first large-scale FMCG enterprise in China to complete the sports IP marketing "Grand Slam".