On March 4, 2022, the memorable day of the opening of the Beijing Winter Paralympic Games, the 2022 China Tennis History and Culture Tour Exhibition series of activities jointly initiated and hosted by the Chinese Tennis Association, Beijing China Open Tennis Sports Promotion Co., Ltd., and Beijing Yunhui Tennis Wooden Racket Museum was officially launched at the National Tennis Center, and tennis people wrote a new chapter of Chinese tennis in the form of cultural tour exhibitions.
The launch ceremony began with a review of the 2021 "Red Memory in Tennis" cultural exhibition. Li Xiaobin, Secretary of the Party Branch, Director and President of Beijing China Open Sports Promotion Co., Ltd., said: "During the National Day in 2021, in order to celebrate the centenary of the Communist Party of China, the 'Red Memory in Tennis' cultural exhibition was successfully held at the National Tennis Center, showing the achievements of China's tennis development and the red memory in tennis to all sectors of society in an all-round three-dimensional way. In line with the original intention of continuing the red gene and inheriting the spirit of sportsmanship, further excavating and disseminating the history and culture of tennis with Chinese characteristics, further popularizing tennis, and injecting new era energy into the development of contemporary Chinese tennis, today we gather here to jointly launch the '2022 China Tennis History and Culture Tour Exhibition'. Li Xiaobin introduced that the China Open, as the only international tournament named after the country, is going all out to actively promote the national day rematch this year, and make every effort to prepare for a "safe, warm and beautiful" Chinese open event. At the same time, China Net has always shouldered the mission of promoting tennis and spreading tennis culture, taking the Chinese Open tournament as the core, comprehensively promoting the "1+N+X" development strategy, accelerating the upgrading of the "event + park" two-wheel drive, contributing wisdom and strength to multi-dimensional meeting the people's needs for tennis culture, and making tennis a way of life for more people.
The 2022 China Tennis History and Culture Tour exhibition consists of three parts: exhibition, sharing meeting and exchange activities, with the exhibition as the cultural core, to create a new model of tennis cultural exchange, promotion and dissemination. The Tennis Culture Exhibition covers the development of world tennis, Chinese tennis and local tennis. The tennis sharing meeting will be combined with the achievements of tennis development in the cities where the exhibition has landed, and the local sports culture and urban style will be displayed. At the same time, exchange activities such as tennis competitions will be held during the exhibition to enhance the exchange of tennis sports and promote the spirit of sports.
China's first tennis museum Beijing Yunhui Tennis Wooden Racket Museum has been committed to the promotion of China's tennis industry and public welfare charity, and has a high professionalism and reputation in tennis exhibitions. Li Yunhui, chairman of the Beijing Yunhui Tennis Wood Racket Museum, said: "The museum is a professional institution with content production capabilities, and its rich collection provides a foundation for better presentation and output. Last year, as one of the organizers, we successfully completed the exhibition of 'Red Memory in Tennis', which added confidence to us, especially the innovative chapter of 'Centennial Wooden Pai Celebration', which interpreted the cultural dissemination of tennis history for 100 years with rackets. In the future, the museum will fully participate in the public welfare promotion of tennis culture and work together with people from all walks of life to provide a platform for tennis fans to communicate and exchange. ”
At the launching ceremony, the 2022 China Tennis History and Culture Tour officially launched the collection of tennis items and tennis stories, including all kinds of historical items related to world tennis and the development of Chinese tennis, including but not limited to tennis, tennis rackets, tennis clothing and equipment, books, old photos, newspapers and magazines, awards and trophies and pennants and important tennis historical event information, etc. The collected items will be displayed, displayed and publicized in the 2022 China Tennis History and Culture Tour series of activities. In the future, it will also be displayed in major tennis events and exclusive exhibition halls across the country.
If sports are strong, China is strong, and if the national fortune is prosperous, sports are prosperous. The national "14th Five-Year Plan" and the outline of long-term goals for 2035 clearly state that the mainland should build a "sports power" by 2035, and sports has become a landmark cause of the great rejuvenation of the Chinese nation. Sports culture is an important branch of socialist culture and a solid foundation for the construction of a strong sports country. The "14th Five-Year Plan" Tennis Project Development Plan and the "Tennis Project National Fitness Plan (2021-2025)" propose to strengthen the guidance of tennis ideology and culture, dig deep into the characteristics and connotations of tennis culture, and create high-quality tennis culture projects. Liu Wenbin, director of the Tennis Management Center of the State General Administration of Sport and vice chairman and secretary general of the Chinese Tennis Association, said at the launching ceremony: "The 2022 Chinese Tennis History and Culture Tour Exhibition series of activities will promote the spread of tennis culture throughout China, further popularize the development of tennis, enrich the historical and cultural connotation of Chinese tennis, and help the construction of Chinese tennis history and culture." ”
Excavating cultural power, activating tennis history, jointly participating in the exhibition grand event, working together, building dreams together, Zhu Zhenhua, Zhang Mainland, Shen Jianqiu, Xie Fengsen four tennis celebrities congratulated the launch of the tour series of activities, they shared with the golfers through video links to witness the development of Chinese tennis and materials, and expressed their willingness to participate in the cultural tour activities, to contribute their own strength to the development of Chinese tennis culture.
According to reports, the 2022 Chinese tennis history and culture tour exhibition will be carried out in April in the country, under the initiative and support of the Chinese Tennis Association, the Chinese Tennis Association strategic cooperation city, the Chinese tennis characteristic town, the Chinese tennis tour host city and the city with a good tennis foundation and tennis atmosphere will actively participate in the undertaking of the tour exhibition, with tennis as a bridge, with the exhibition as the link, hold a series of historical and cultural touring activities, comb the local tennis development context, fill the gap in the development of local tennis, tell the tennis story, Fully display the city's cultural style and city image, and show the charm of the city through sports and culture.
The press conference of the launching ceremony of the 2022 China Tennis History and Culture Tour exhibition was presided over by Zhang Junhui, director and executive president of Beijing China Open Sports Promotion Co., Ltd. and director of the China Open Tennis Tournament, Wan Jianbin, director of the Career Development and Foreign Affairs Department of the Tennis Sports Management Center of the State General Administration of Sports, Li Zheng, chairman of Beijing Zhengping Construction and Investment Group Co., Ltd., the supporting unit of "Red Memory in Tennis", Li Yunbo, director of Beijing Yunhui Tennis Wooden Racket Museum, and Shenzhen, Nanjing, Zhuhai, Wuhan, Rizhao, Jingshan, Representatives of Linfen and other cities also participated in the event. As the first special historical and cultural sorting project in the Chinese tennis industry, the 2022 China Tennis History and Culture Tour Exhibition series of activities will systematically review the development process and historical context of Chinese tennis for more than 100 years, and comprehensively and three-dimensionally display the overall memory and development achievements of Chinese tennis through text, pictures, physical objects, video materials and other methods, greatly promoting tennis cultural exchanges across the country, and becoming a grand event of tennis culture with contribution to the contemporary era and far-reaching intentions.