Following the re-entry of hyundai luxury brand Jennisse into China, it has invested in a number of models in China at a very rapid pace, and has achieved investment in 4 models in less than a year.
A few days ago, Genissy once again ushered in the listing of 2023 GV80 and G70 models, the price of new cars was 530,800-621,800 yuan (GV80) and 250,800-322,800 yuan (G70), and both vehicles had a slight increase in price compared with the 2021 models, and the configuration did not change.
In terms of appearance, both cars adopt a family design, with the iconic shield mid-mesh with split light groups, but because the GV70 focuses on the sports market, the overall shape is more smooth, especially the lower grille uses a more aerodynamic kit.
In contrast, the GenisesYS GV80 is more sharp, whether it is a shield-shaped grille or a split light group, it is presented at a right angle, making the new car more luxurious and noble atmosphere, after all, the new car is positioned as a family flagship SUV.
Coming to the side, the Genises G70 adopts a slipback design, with a relatively compact body posture, which always gives people a sense of performance. Its length, width and height are 4700*1850*1400mm, and the wheelbase is 2835mm, which is slightly inferior to the competitors, but also because the car is a standard axle model.
In terms of the size of the Geniseys GV80, the new car has a length, width and height of 4945/1975/1715mm, and a wheelbase of 2955mm, which basically reaches the performance of the Volvo XC90. In order to highlight the high-end atmosphere of the new car, the new car can optionally be equipped with a 22-inch eternal silver wheel, worth 15,000 yuan, while the high-end model is equipped with a 20-inch light-speed silver wheel as standard.
In terms of the rear, the Genisesy G70 did not continue the split light group to echo the front car, but only created a split feeling through the blackening inside the light group. In contrast, the GV80's taillight set is more refined.
In addition, both vehicles adopt a bilateral double-out exhaust layout, of which the G70 adopts an oval shape, which is more in line with the sporty style of the new car.
In terms of interior, the G70 adopts an asymmetrical design and uses black and red colors to highlight the sporty atmosphere.
The central control adopts a large-size suspension screen design, and the overall layout is decent, unlike the GV80, which is more high-end.
Specifically, the GV80 interior also adopts a floating central control screen layout, but its shape is more concise, and the interior is more exquisitely configured to highlight the high-end texture, including the double-spoke steering wheel and crystal gear.
In terms of power, the new G70 is equipped with a 2.0-liter turbocharged in-line four-cylinder engine with a maximum power of 245 horsepower and a peak torque of 353 Nm, and the transmission system matches the 8-speed manual transmission, and the rear-drive and four-wheel drive versions are available.
It is worth mentioning that as the main sports model, the car is equipped with many functions, such as ejection start, AWD full-time four-wheel drive system and sport + mode and other rich configurations.
The new GV80 is equipped with a standard 2.5T engine with a maximum power of 304 hp and a maximum torque of 422 Nm, and the transmission system matches the 8-speed automatic transmission and the full-time four-wheel drive system.
Considering that Genissy is a second-tier luxury brand, its domestic competitors will also include Volvo, Cadillac and Lincoln brands, etc., and the two vehicles are positioned as medium and large SUVs (GV80) and medium-sized sedans (G70) respectively.
Cadillac CT5
Guidance price: 27.97-34.17 million
Volvo S60
Guide price: 29.69-38.49 million
Lincoln Z
Guidance price: 25.28-34.08 million
Cadillac XT6
Guidance price: 39.27-55.27 million yuan
Volvo XC90
Guidance price: 63.89-78.19 million yuan
Lincoln Aviator
Guidance price: 50.98-75.98 million yuan
In fact, the return of Genisesy does bring more sincerity, its new cars are introduced as imports, and its pricing is equal to that of domestic models of the same class, which is obviously better than brands such as Lexus.
However, at present, the recognition of Korean brands in China is lower than ever, and the premium of luxury brands is particularly important in the domestic market, which means that it is still difficult for Jeniss to achieve a breakthrough in the domestic market.
Netizen 1: 250,000 less than can buy a fully imported luxury medium-sized car, quite attractive!
Netizen 2: Genises' designer aesthetic has always been online! Super luxury level~
Netizen 3: This car is powerful, gathering the highlight elements of many luxury brands.
Netizen 4: If you don't pay much attention to the brand, this car's cost performance really crushes BBA competitors!
Netizen 5: Deniss wants to stop thinking of a new name? In case you need to enter China for four times...
Netizen 6: The real loss upstairs, in terms of current sales channels and product pricing, is hanging.