Speaking of Genesis, some small partners may say that they have not heard of it, in fact, it is a high-end brand under Hyundai Motor, just like the crown to Toyota, Lincoln to Ford. Genissee was the first to be launched in the North American and Korean markets in 2015, and has won many awards from third-party industry authorities such as the North American Annual Wind Cloud Car Awards and J.D. Power.
Genises also officially landed in the Chinese market last year, when Xiaobian also participated in the brand night of Genisesy in Shanghai, the brand momentum of the night was still doing well, and many people on the scene praised the design level of the brand and the solid materials used in the product.
However, after a period of time, the heat of the brand gradually cooled, and the visibility of Geniseses on the street can only be said to be almost invisible. So what is the reason? We would like to talk about the GV80, which is currently the most expensive price in China.
The design is comparable to Bentley, and the inner is also a "strong faction"
The Geniseys GV80 is positioned as a medium to large luxury SUV, which adopts a family-style large-size shield grille and a split headlight group design, supplemented by a large number of chrome mesh elements decoration, which is highly recognizable among many SUVs. Squinting, there is even a touch of ultra-luxury brand Bentley.
GV80's length, width and height are 4945/1975/1725mm, the wheelbase is 2955mm, the overall size is not lost to BBA competitors, the visual experience is relatively wide, and the sense of grade is also very sufficient. Although only a 5-seat version of the model is currently available in China, a 7-seat version of the model was also unveiled at the evening conference, and as for whether it will be introduced, it depends on the judgment of Genises on the domestic market.
The interior of GV80 is also commendable, a large number of wood grain, leather materials, the overall sense of grade, and the diamond sewing process of the seat, as if it also echoes the exterior design, the whole luxury style is still very, very strong. The 14.5-inch central control large screen with full LCD instrumentation, the sense of science and technology has also been guaranteed.
In terms of mechanical quality, the GV80 is equipped with 2.5T+8AT power standard in the domestic series, with a maximum of 304 horsepower, a large torque of 422 Nm, and a zero hundred time of only 6.9 seconds, which is properly enough. The chassis adopts the independent suspension of the front double wishbone + rear multi-link type, coupled with the electromagnetic induction suspension that is standard in the whole series, the overall quality is still very good.
According to the peer media's test drive experience, GV80 has shown a high-level sense of quality in both power performance and control performance, which can be summarized in one sentence: "It can be warm as jade, and it can also be sharply sheathed", and the overall performance is not inferior to the BBA competitors.
Can it be more cost-effective?
The GenisesYS GV80 has a domestic guidance price of 52.98-61.88 million yuan, and honestly as a pure import medium and large SUV, this positioning is indeed an advantage in the same level. However, the 2.5T entry-level version of GV80 starts at $48,900 in the United States, equivalent to about 300,000 yuan, and the top version of the 2.5T model is also equivalent to more than 400,000 yuan, which is imported to the domestic value of about 200,000, even if the import tariff is added, this price is still slightly more expensive.
At the same time, the Genises G80, which uses the same set of 2.5T power, has a starting price of $47,700 in the US market, and the starting price of the domestic market is not more than 362,800 yuan. Of course, this does not rule out the reason why the domestic SUV market is broader, and manufacturers also hope to establish a brand image through the higher price of GV80. However, Xiaobian believes that if GV80 can give certain terminal discounts in the later stage, it will be more cost-effective, especially now that many second-tier luxury brands have given sincerity in price.
Brand power and channel building
Nowadays, the competition in the domestic luxury car market can be described as more and more fierce, in addition to the continuous "inner volume" of first-line brands, the domestic high-end new power brands are also launching an upward impact, and in this environment, Korean brands are too busy to take care of themselves, let alone use a new brand to impact the high-end field.
At present, There are only two 4S stores in China, respectively in Shanghai and Chengdu, which also greatly slows down consumers' awareness of a new brand, so whenever they discuss Genisesaisi, many people are confused, let alone go to test drive or choose a car. However, according to The Genesis's plan, more stores will be opened in China in the future, and this situation will be alleviated.
Write at the end
Product strength is always the primary factor of market recognition, from this point of view, the overall performance of Genisesy GV80 is still remarkable, and the current Genisesy in the domestic brand building has taken a solid first step, if you can improve the construction of outlets, and slowly accumulate user reputation, Xiaobian is still very happy to see the domestic luxury brands, there is a new choice of Genisesys.