Spring in April, with the fragrance of books. In the just-concluded 2024 JD Books "423 Reading Carnival" event, JD Books provided consumers with "good books and good prices", detonating consumers' enthusiasm for buying books, and the sales performance was outstanding. According to the data of JD Books, from 8 p.m. on April 22 to 24 p.m. on April 24, the turnover of all categories of books increased by 146% month-on-month, and children's books, history, literature, economics and other categories ushered in a sales peak.
Escorting "good books" with "good prices" The turnover of all categories of books increased by 146% month-on-month
In this year's "423 Reading Carnival" event, JD Books brought a series of high-quality books with strict screening, covering children's books, teaching aids, humanities and social sciences, literature and animation, science and technology IT, economics and management inspirational, textbook exams, original magazines and many other categories. In terms of price, Jingdong Books brings a full reduction coupon of 300 minus 100, and the discount is as low as 3% off the super value price, and the price of some selected explosive products is less than 1% off and free shipping.
With the comprehensive blessing of "good books" and "good prices", the sales performance of Jingdong Books is outstanding. According to the data, from 8 p.m. on April 22 to April 24, the turnover of all categories of books increased by 146% month-on-month. Among them, the turnover of books in 13 categories, including children's books, history, literature, and economics, increased by more than 200% month-on-month.
In the list of "Most Popular Book Items", "Great China Treasure Hunt" topped the list, followed by "If History Was a Group of Meows" and "Relief from Boredom: Zhang Chenliang's Prose Collection", ranking second and third respectively. In addition, books such as "The Complete Works of the Three-Body Problem", "Those Things in the Ming Dynasty", and "DK Museum Encyclopedia" have also attracted much attention.
Create growth together JD Books works with industry partners to provide users with good books
In addition to providing consumers with good books and good prices, JD Books also actively cooperates with many industry partners to create growth. During this year's "423 Reading Carnival", JD Books shared JD's superior resources in product selection and supply chain with many publishers and third-party merchants, creating a more open platform ecology and bringing tangible growth to business partners.
Among them, Dangdang's official flagship store, China Commerce Imported Books flagship store, and Winshare flagship store have become the top three on the list of "Most Popular Third-Party Book Stores", and the third-party merchants represented by them have further enriched the high-quality content supply of JD Books, providing readers with more flexible and diversified book purchase options.
Increase the construction of content ecology Su Dong, Jiulu Feixiang and other 5 major writers started live broadcasts on JD.com
Nowadays, live broadcast rooms have become a new channel for consumers to buy books, and content consumption has become the growth engine of the book market. In the "423 Reading Carnival", JD Books also started the live broadcast of writers' pet fans in the JD procurement and sales live broadcast room, increasing the construction of content ecology and building a diversified reading scene.
On April 22, Ma Weidu, Su Tong, Jiulu Feixiang, Hao Jingfang, Zijin Chen and other 5 major writers and "Dongge AI Digital Human" landed in the live broadcast room of Jingdong Books, talked about reading, talked about stories, and recommended a series of high-quality books, attracting many consumers to watch and place orders in the live broadcast room. JD Books also cooperates with Xinhuanet and major publishing houses to jointly recommend book lists, and customizes multi-dimensional special content such as writers' recommended book lists and trendy life book lists according to different groups of people, so that consumers can choose good books efficiently.
Through the "423 Reading Carnival" activity, JD Books has brought more good books to readers, effectively driven the sales growth of third-party book merchants on JD.com, and jointly promoted the high-quality development of the book market.