Source: Foodie Research Institute
Cha Yan Yue Se opened a new tavern in Changsha, and when she saw their menu, nine out of ten people would be silent, and one had already fled in a sweat.
If you don't believe me, take part in this challenge and see how many lines you can make -
The menu of the tea face tavern | The picture is from Xiaohongshu @ Frozen Potato Chips
When I saw the first line, I began to look up at the sky at 45 degrees, the third line began to harden my fists, and by the fifth line, I was completely sad and turned into a river. It's hard to imagine how Changsha i people should order when they walk in.
After all, the non-mainstream grew up and joined the copywriting department, and the pure taste of "youth pain literature" was the familiar taste of that year. I restored the menu in Martian text, and I felt that it was more authentic.
Curcuma you, cadmium sting
Strange and even knotted and knotted
楃緊牶顗菂錵
It is light
渏渏恠恠,渾裑惿殇
Mushrooms are alone
Each one reminds me of the days when I was still a non-mainstream more than 10 years ago, so kind, so youthful, and so painful. To put it aside, this is definitely a hot and popular classic QQ signature. But now, I just want to ask: what do you want to do? I like to play awkwardly.
Also, I tossed and turned for several nights and didn't figure it out...... Who is Sun Jingwen in that cup of "I Am Sun Jingwen"? Did you want to force Sun Jingwen to escape from Changsha by carrying the train overnight?
Tea and pleasant tavern menu | The picture comes from Xiaohongshu @ Qian Qian Wanwan
can be as pretentious and chewing words as a tavern like Chayan Yuese, the first thing that comes to mind is probably Atour, and there is also a person with a name in Atour who is incomprehensible Lu Luzao.
It is said that Lu Hao is an employee of Atour, and he was the first to propose to pack breakfast for the guests who left the hotel before 7 o'clock, so he named it after him - very intimate, but I really don't understand what Lu Hao Lu means in the morning!
Atour's "Lu Hazy Road Early" | The picture comes from Xiaohongshu @正正有池
Unlike Chayan Yuese, who takes the route of "embarrassing you", Atour takes the route of "new Chinese naming, but you need to read English to understand what it means".
Before I stayed in Atour to have breakfast, I read English to understand, it turned out that the restaurant was the restaurant I had been looking for for a long time.
Atour's signage | The picture comes from Xiaohongshu @正正有池
At that time, I felt in my heart:
01 Tea and color ordering
/ If you don't punish the station, you can't drink milk tea.
In addition to being embarrassed, the most criticized thing is its "penalty station" ordering method.
In this era when other bubble tea shops have long been able to "order online in advance and pick up offline", Chayan Yuese has played "retro", and many stores cannot order online in advance, and must go to the store to line up for face-to-face ordering.
After going to the store, it was clear that the simple order was → pick-up, but it was split into three steps→ pre-ordering, verifying the pre-ordering code→ making tea on the spot, so customers had to queue up 3 times, even if there were not many people in the store, the waiting time for the meal was greatly extended.
When I went to Hunan last year, there were only more than 10 customers at that tea shop, and in the end, I waited for more than 40 minutes to get the milk tea.
After getting my hands on it, my mood has been greatly reduced Ah Belly shooting
Friends who have drunk tea should be very empathetic, and friends who have not drunk are fine, take you to experience these 3 steps.
❶ Pre-order
It is commonly known as ordering, telling the clerk what you want to drink, how much sugar, how much ice, after ordering, you will get a QR code, but at this time, only the drink information is entered, and it does not enter the actual production process. That's why it's called pre-ordering, and it's a wonderful name.
Pre-order line | Light light shooting
❷ Scan the code for verification
The pre-order is over, now please move to the second queue to line up and verify the QR code, which will be made after the verification. Some stores can order online, but after ordering online, you must also queue up at the store for verification.
Scan the code to verify | Light light shooting
❸ Toricha
After verifying the QR code, please move to the 3rd team and wait for the drink to be made on site. Note that this step will not call the number, and the staff will make it in the order of verification, so you need to queue up at the pick-up gate immediately after the write-off, don't go away!
In addition to popular business district tourist attractions, even the suburbs and university stores with few people are also the same "three-step ordering" process, even if there are not many customers in the store, you must follow the steps to queue up 3 times, stand 3 times, and it takes at least 30 minutes to drink a cup of milk tea.
Chayan Yuese once explained that the pre-ordering code and verification process are set up to ensure the taste and quality of milk tea made and drunk, and some drinks have fresh cream tops, and the drinks need to be handed over to customers before the cream melts.
Many of the tea and pleasant colors are with a cream top | Photo by Kiki
But...... I just want to drink a cup of milk tea, and the cost of time is also the cost, so that customers can "stand" for 30 minutes for a cup of milk tea, which is for the so-called "let customers experience the taste and quality of freshly made and drunk", isn't this a kind of "I do this for your good" PUA? In addition to taste, smooth ordering is also part of the customer experience, as well as part of the merchant's service.
Moreover, other companies ordered their own milk tea online in advance, and it didn't necessarily become more unpalatable?
A certain online order for milk tea to pick up by itself, the cream top and milk foam are still intact | Ah Belly shooting
02 Master Bao ordered
/ Every time it's a torture of an I-person /
is also ordering, and what Master Bao feels is a kind of urgency and pressure of "being afraid that he will order slowly".
The kind of coffee shop that gathers a lot of "hipsters" will bring "coffee pressure" to people, while Chef Bao will fill people with "cake pressure" - the clerk's machine-gun-like speech, impatient micro-expressions that can't be concealed, and the dialogue when ordering is broadcast live by the store's loudspeaker, and customers feel as if they are participating in a tense graduation defense from the moment they line up.
Standing at the end of the line, I have already begun to calculate what I want to eat today and how much I need for each;
Follow the line forward, and when you are halfway through the line, you must start reciting the name of the pastry repeatedly, type the draft in advance, or write it in the mobile phone memo early, just waiting for the salesperson to call;
When you get to yourself, you must have a loud voice, quickly and accurately say the pastries and portions you want to buy, don't hesitate, don't get stuck, otherwise you will receive super-fast speed of continuous inquiries and urging.
Therefore, Master Bao's order was also described by netizens as "a hearty presentation", "a temporary cramming exam", "customers are controlled by salesmen", "a memory test", which is simply not too accurate! Don't talk about people I, people will be hard controlled when people are coming.
This overwhelming sense of oppression | Image courtesy of Xiaohongshu@a forward summer
In the order video of Master Bao posted by a netizen, in 20 seconds, the staff not only successfully placed orders for 2 customers, but also recommended new products by seeing the stitches, and guided the queue at the same time.
Ga people don't nod their heads, just eat a piece of pastry, and really want to say: Master Bao, I know you are in a hurry, but don't worry about it! Fortunately, some of Master Bao's stores have opened online channels, as for whether it is good or not, send i people to experience it quickly.
03 Starbucks ordering
/ Please shout your password out loud /
Starbucks' coffee fast password (not coffee fast ha), the biggest side effect should be to make customers "social death". The shameful food password makes a new day for migrant workers start with being embarrassed in a café.
Romance is not stopping, good things are coming, the New Year is new, the wind and scenery are bright, and May is filled with expectations...... It's fine to look at it alone, but the key is to read it out seriously when you pick up your meal.
Especially when I unfortunately drew some of the more middle two and strange passwords, I really had to pick my toes at the ground.
Open the door and walk into Starbucks:
"Hello, is my coffee ready?"
"What's your password?"
"Awesome Daddy" (whispers, blushing, toes starting to scratch)
"What?"
"Awesome! Daddy! (grabs up coffee and walks out of the door in tears)
Although these pick-up passwords are sometimes bizarre, there are also some good wishes that make people smile when they see them. What's more, at least the ordering and pick-up process is smooth and doesn't delay the customer's time (tea and beauty:? ）。