Friend: "The overlord tea has arrived in Changsha, let's go taste it~"
Editor: "How is it possible? Isn't it a competing product with Chayan Yuese?"
So my friend directly threw out the following picture and blocked my mouth.
I was surprised that the overlord tea Ji really squeezed into Changsha, and I was even more shocked by this sentence in the picture:
"There are still 803 cups in the making, and it is expected to wait for 4 hours and 3 minutes. ”
I once wondered if it was a P picture, so I also clicked into the applet to argue the authenticity, and it turned out to be true.
Happy again~ Changsha people
But at this moment, I want to ask: Tea and beauty, are you okay?
In the past year, the new Chinese style has blown into all walks of life, and topics such as cooking tea around the stove and national tide steamed buns have frequently come out of the circle.
Since the beginning of the year, new Chinese tea drinks have risen faster than spring bamboo shoots, such as Lishan Mountain Tea Affair, Tea Lang Lang and so on.
I always feel as if as long as I have the title of "new Chinese", I will definitely be able to catch fire, and countless brands have fallen this year, and countless brands have followed suit.
Of course, none of this is important, because the new Chinese tea drink also has the most representative Changsha tea façade - tea and pleasant color, and the overlord tea that has been popular in the past two years.
But why do they stand out from the crowd of milk teas and make new Chinese tea drinks popular again and again?
From a metaphysical point of view, perhaps this is the awakening of Chinese blood, and every descendant of Yan and Huang will eventually go to farming, watering flowers, drinking tea, and maintaining health......
From a scientific point of view, there is actually only one point: to grasp young people.
In terms of appearance, Buddha relies on gold, people rely on clothing, and milk tea naturally depends on packaging design and decoration.
After thinking about it, the editor still decided to take tea and pleasantness as an example (to give a little face to the milk tea in his hometown).
It can be said that the new Chinese style is brought into full play, from the logo to the store decoration to the product name, all of which are very Chinese characteristics.
Others: This Logo is very ancient, the lady holding a fan is like Lin Daiyu, her beautiful eyes are lowered, gentle and demure.
And the native dog will only say two words: beautiful!
There is also the editor's favorite tea packaging, directly on the three pictures
It seems that I suddenly understand what elegance is, what the Louvre in Paris, what Greek temple, is not as wonderful as an ancient Chinese painting.
Cha Yan engraved these famous paintings on the teacup, directly filling up Chinese culture, compared with those Internet celebrities on the bad streets, young people prefer to be unique, who doesn't want to buy a cup and taste it?
Not only that, but the names of Chayan Yuese and Bawang Chaji are also quite Chinese-style: Youlan Latte, Shengsheng Oolong, Zheng Zheng Paper Kite, Boya Juexian, Gui Fu Lanxiang......
Another point is that young people are too afraid of death now, and their goal in life is no longer "eating and waiting for death", but has become "eating and living".
Unhappiness is not happy, but life is your own, health, drinking tea, soaking feet...... The main focus is a life-saving life.
And the tea face and the overlord tea Ji happened to collide with the point of "health", and trumpeted that their production not only retains the original taste of tea, but also has the silky taste of the milk cap, perfectly integrating tea and milk, giving young people a suitable "tea drinking" experience.
After drinking, you can not only satisfy your appetite, but also comfort yourself that what you drink is just a little milky tea, and the three words "new Chinese style" fully meet the needs of health preservation.
In comparison, what is the comparison of other brands with a milky flavor that is greater than the tea flavor?
Therefore, the most fierce battle on the battlefield of the "new Chinese style" is naturally only Cha Yan Yue Se and the overlord Cha Ji, and in recent years, the two sides have been secretly competing.
"You have your Youlan Latte, I have my Boya Jue", although the "old Internet celebrity" is still beautiful, but as a rising star, the overlord Chaji is also unwilling to be a queen.
Don't fight, don't fight, listen to me.
If you have to talk about the level, in terms of word-of-mouth and fame, in fact, Chayan is still slightly better at present (there is no meaning of favoritism).
It's just that no one could have imagined that this time the overlord tea girl would directly hit Cha Yan's hometown, arrogant, really too arrogant, in comparison, it seems that the overlord tea girl is more in the limelight than before.
However, on the track of tea drinking, there is never a shortage of top streams, one generation is over, there is always a new generation on top, and it is not necessarily that the next generation is ready to go.
Don't say it, order a cup of Overlord Tea to show welcome~