I have to admit that the tea market has entered a new stage of "light milk tea".
With the rise of global tea culture, the "wind" of milk tea has also blown to Southeast Asia, and gradually become popular in China, milk tea, a new drink, was first introduced from Taiwan, China, and gradually expanded from some unknown milk tea shops to a niche market, and finally recognized and accepted by the mass market, becoming an important part of China's catering industry.
Later, young Chinese entrepreneurs discovered the track of Chinese tea and introduced it into the brand.
Nowadays, there are more and more Chinese tea brands in the mainland, the product types of the tea market are diversified, the industry is showing a trend of accelerating product iteration, and consumer brand tendencies are becoming stronger, and consumers can choose different tea drinks according to their own tastes and needs. In addition to traditional green tea, black tea, oolong tea, etc., a variety of innovative flavors of tea have also emerged.
Due to the outstanding advantages of the new tea beverage brand in brand awareness, quality control, product research and development, etc., its market share continues to expand, and the industry concentration continues to increase. On the market, representative tea brands include Mixue Bingcheng, CoCo Duke, Nai Xue's tea, and so on.
2023 Top 10 Tea Beverage Brand Popularity New Rankings:
4-10 are: Shuyi Burning Fairy Grass, CoCo Duke, Tea Yan Yuese, Tea Baidao, 1 Diandian, Shanghai Auntie and Gu Ming.
Founded in 2007, after years of development, there are more than 200 stores in Sichuan, Guizhou, Chongqing, Hunan, Anhui and other regions, gradually leading the southwest tea market and becoming one of the well-known tea brands in China. CoCo was born in 1997 and is an international brand spanning the three regions of the Taiwan Strait, Europe, the United States, South Africa and other countries. After more than 20 years of development, it has been stationed in major well-known landmarks and shopping malls, and tea shops are located in Bangkok, Thailand, Jakarta, Indonesia, Kuala Lumpur, Malaysia, Johannesburg, South Africa and other regions in Southeast Asia. For a long time, CoCo has been committed to providing consumers with the best tasting beverages;
Different from other brands, Chayan Yuese is a local brand in Changsha with ancient characteristics and a certain cultural connotation, and it is also an "Internet celebrity" brand followed by milk tea lovers across the country. Founded in 2013, the design and taste of the product meet the needs of today's young people, so it has attracted many young consumers.
1-3 are named: Hey Tea, Nai Xue's Tea and Honey Snow Ice City.
Heytea is at the top of the list. "Internet celebrity milk tea" is the product of the wave of consumption upgrading, at present, when it comes to Hey Tea, no one knows that no one knows, initially, Heytea's store is located in an inconspicuous small store in an alley in Jiangmen, Guangdong, and later, Hey Tea concentrates on the practice of researching drinks, with its unique taste to win praise from users, and successfully expand in the Pearl River Delta region, since then, it has been out of control, developed into a well-known chain store in the country;
Nayuki's tea is in second place. Founded in 2015, now, Naixue has formed three major business segments: "Freshly Made Tea", "Naixue Tea" and "RTD Bottled Tea".
Mixue Bingcheng is a cost-effective tea brand. In 1997, Zhang Hongchao, the founder of the Mixue Bingcheng brand, started the road of entrepreneurship. The target customer group is positioned as a teenager group such as the post-90s and post-00s, and the products are positioned as high-quality and low-priced. After decades of development, it has finally become a well-known chain brand all over the country and even the world.
On the whole, there are more and more players in the new tea industry, and the pace of brand expansion in the industry is accelerating, which also promotes the continuous intensification of competition in the industry. According to the analysis of professional websites, the size of China's new tea market is expected to reach 374.93 billion yuan in 2025.