We collect the most innovative food products from the world for you every week, and learn about the latest food innovation trends and trends, please pay attention to the [FBIF Innovation Weekly] published every Sunday!
This week's innovation highlights
1. Hollyland launched a new Chinese tea brand "Good Tea"
2. HEYTEA×BE@RBRICK Launched Cool Black 2.0: "BE@RBRICK Black Pineapple"
3. New chrysanthemum tea on the Yuanqi Forest
4. Real Fruit Grains launched a series of new products of "One Bite of Milk".
5. Rebrand the packaging of the tea "Bamboo Oolong Tea".
6, Nayuki × Sailor Moon launched a domineering fresh fruit tea series
7. Beihai Ranch launched the first fruit and vegetable yogurt
8. Lavazza Coffee x Wusu Beer launched the "Lemon Sticky" beer and coffee special series
9. New strawberry bear pink pasta on empty pasta
10. The first fruit-flavored Yakult will be launched soon
1. Hollyland launches a new Chinese tea brand "Good Tea"
Hollyland "Good Tea"; Image source: Holiland's official WeChat public account
On May 13, Hollyland officially announced the launch of a new Chinese tea brand "Good Tea".
According to the official introduction, "Good Tea" debuted three flavors: Good Yun Guanyin, Good Jasmine Fragrance, and Good Jingzhengshan. Among them, Haoyun Guanyin is Tieguanyin oolong fresh milk tea; Haojasmine Mingxiang is Mingxiang Jasmine Tea Fresh Milk Tea, with green tea as the tea blank, Haojing Zhengshan is Zhengshan Xiaozhong Black Tea Fresh Milk Tea, all three flavors are made of 0 flavor original leaf real tea, 0 creamer fresh milk, 0 trans fatty acids, all containing 3.5g/100mL of raw milk protein.
It is reported that "Good Tea" has now been launched in some stores of Hollyland, with a reference price of 9.9 yuan per cup.
News source: Holiland's official WeChat public account
2. HEYTEA ×BE@RBRICK Launched Cool Black 2.0: "BE@RBRICK Black Pineapple"
Hey Tea BE@RBRICK Black Pineapple Series; Image source: Heytea
On May 13, Heytea officially announced the launch of a special drink with trendy toy brand BE@RBRICK: "BE@RBRICK Black Pineapple".
The new products mainly use seasonal Philippine pineapple, Heytea classic Four Seasons Spring Tea soup and mulberry juice, with custom elastic jelly and lemon slices and other ingredients. The co-branded event also launched a co-branded version HEYTEAxBE@RBRICK doll set, as well as a newly designed black and silver visual packaging material, peripherals, theme store atmosphere and offline activities that combine the brand elements of both parties. Among them, the word "HEYTEA" on the co-branded silver cup sleeve has been changed to variable temperature, and the original silver will change to black after encountering ice, becoming a hidden gameplay that echoes the theme of "cool black".
At present, the new product has been launched on the official mini program of Heytea, and the reference price is 19 yuan / cup.
News source: Heytea's official WeChat public account
3. New chrysanthemum tea on the Yuanqi Forest
Genki Forest Chrysanthemum Tea; Image source: Genki Forest Tmall flagship store
Recently, a new chrysanthemum tea product has been launched on the Yuanqi Forest Tmall flagship store.
According to the food board report, at the beginning of 2023, Yuanqi Forest will launch a new "barley tea" with the trademark of "tea of the forest", with a price of about 5 yuan and 600ml per bottle. Recently, its trademark was changed back to "Yuanqi Forest", and the retail price was adjusted to about 4 yuan. In addition, Yuanqi Forest has launched a new chrysanthemum tea product with a retail price of about 4 yuan and a large capacity of 600ml, focusing on "drinking large gulps and light burdens" to further accelerate the layout of rations.
It is reported that the new chrysanthemum tea is 0 sugar, 0 calories and 0 caffeine, and the raw materials of chrysanthemum are Hangbai chrysanthemum from Hangzhou, Zhejiang, Gongju and fetal chrysanthemum from Huangshan, Anhui, and the ingredient list shows that the product ingredients are water, plant ingredients, vitamin C and baking soda.
News sources: food boards, Yuanqi Forest Tmall flagship store
Fourth, the real fruit granules launched a series of new products of "one bite of milk".
Real fruit "one bite of milk" series; Image source: Tmall real fruit grain flagship store
Recently, Mengniu Real Fruit Granules officially announced the launch of a new series of "One Bite of Milk".
According to reports, the "One Bite of Milk" series has launched three new products: special Mandheling coffee-flavored drink, grape green tea-flavored fruit tea, and white peach oolong-flavored light milk tea, which are suitable for different time periods throughout the day. Among them, the special Mandheling coffee-flavored drink uses Mandheling coffee beans with raw milk; Grape Green Tea Flavored Fruit Tea is infused with real grape juice and Lactobacillus helveticus, and contains dietary fiber; White Peach Oolong Flavor Light Milk Tea uses oolong tea, real white peach juice with raw milk, and 0 trans fatty acids.
It is reported that the "Milk Bite" series is a 125g 3-pack combination, focusing on "pocket drinking", and the reference price of Tmall Real Fruit Grain flagship store is 118.8/box (125g*3, 12 groups).
News source: Zhenguo Grain's official WeChat public account
Fifth, let the tea "bamboo fragrance oolong tea" refresh the packaging
On May 13th, let the tea official announce that the alpine flower tea series "Bamboo Fragrance Oolong Tea" ushered in a packaging upgrade, adding a baby panda "let let" sticker, which is convenient and easy to tear, and can be pasted many times.
According to the brand, the "Let Rang" panda illustration is created by Ouyang Pengjie, a leading figure in the new generation of pen painting, a well-known painter and illustrator, with bamboo fragrance and pandas, catering to the boom of national style elements such as "bamboo" and "panda". "Let Tea Bamboo Fragrance Oolong Tea" is a bamboo-flavored sugar-free tea drink, with a three-eight large-caliber design, the brand claims that you can smell a faint bamboo fragrance when you open the lid, with realistic illustrations of bamboo leaves and baby pandas on the packaging, hoping to provide a comprehensive product experience of "bamboo forest tea fragrance" from the sense of smell, taste and vision.
It is reported that at present, the new packaging of "Let Tea Bamboo Fragrance Oolong Tea" has been launched on the Tmall flagship store.
Let the tea "bamboo fragrance oolong tea" new packaging; Image source: Jean Tea
News source: Let Tea official WeChat public account
Sixth, Nayuki × Sailor Moon launched a domineering fresh fruit tea series
Nayuki × Sailor Moon domineering fresh fruit tea series; Image source: Xiaohongshu @ Naixue's tea
Recently, Nai Xue's tea official announced that it was co-branded with the classic anime "Sailor Moon", and a new domineering fresh fruit tea series was launched.
According to the official introduction, the jointly launched domineering fresh fruit tea series has a total of domineering peach, domineering perfume cheese strawberry, domineering perfume orange, domineering perfume grapefruit, domineering perfume grapefruit and domineering perfume lemon tartine orange six types, and at the same time launched a domineering color-changing cup series of peripherals, including super sailor Mercury, Mars, Venus, Jupiter, moon, small moon six co-branded color-changing cups, added to the ice drink after changing color, can be recycled, can heat water. In addition, this collaboration also launched Sailor Moon merchandise such as crystal stickers, thermos mugs, and plush bags.
At present, the Sailor Moon co-branded series has been launched in Nai Xue's tea major offline stores, and the domineering color-changing cup package (domineering perfume cheese strawberry / domineering perfume orange / domineering perfume grape / domineering perfume lemon orange / domineering perfume grapefruit / domineering peach (6 choose 1) + co-branded color changing cup (6 choose 1) + co-branded gift bag x1) The reference price is 27 yuan / copy.
News source: Nai Xue's official WeChat public account
7. Beihai Ranch launched the first fruit and vegetable yogurt
Beihai Ranch's first fruit and vegetable yogurt; Image source: Beihai Ranch Official
On May 15, Beihai Ranch officially announced the launch of a series of yogurts from fruit and vegetable farms featuring "5 kinds of fruits and vegetables, 1 cup to satisfy" nationwide.
According to the official introduction, the yogurt contains 5 kinds of real fruit pulp and vegetables per cup. This time, there are two new flavors, the green flavor combines honeydew melon, kiwi, cucumber, kale and green grapes; The red flavours are infused with strawberry, tomato, dragon fruit, pomegranate and red beets. Officially, the fruit and vegetable yogurt uses 100% raw milk, the ingredient list shows that the raw milk content in each cup is > 90%, adding strains imported from Europe, zero sucrose, zero added gelatin, and only 79 kcal per 100 grams of energy.
It is reported that the new product specification is 300g/cup.
Source: North Sea Ranch Official
8. Lavazza Coffee x Wusu Beer launched the "Lemon Sticky" beer and coffee special series
Lavazza Coffee x Usu Beer "Lemon Sticky" Beer & Coffee Special Series; Image source: Lavazza Coffee's official WeChat account
Recently, Lavazza Coffee and Usu Beer have jointly launched the "Lemon Thick" beer and coffee special series.
According to the official introduction, the joint launch of a total of three types: Rich Silk Lemon White Beer Cold Brew, Strong Silk Lemon White Beer Latte and Caramel Dark Beer Latte. Among them, the cold brew of the strong lemon white beer is made of Lavazza Milan Cathedral cold brew coffee, which is infused with Wusu white beer and added with perfume lemon; The Lemon Le Latte is made with Lavazza Roman blend beans, blended with Usu beer, and served with lemon pie flavored milk; The Caramel Stout Latte is made from Lavazza buffalo milk and Roman bean blend, combined with Usu Stout with caramel syrup for a burnt malt flavor.
At present, the series of strong silk lemon white beer cold brew and strong silk lemon white beer latte have been launched in Lavazza Lavasa coffee nationwide offline stores, the reference price of strong silk lemon white beer cold brew is 18.9 yuan/cup, the reference price of strong silk lemon white beer latte is 23 yuan/cup, and the caramel dark beer latte is limited to Shanghai.
News source: Lavazza Coffee's official WeChat account
9. New strawberry bear pink pasta on empty carved pasta
Empty carved strawberry bear pink pasta; Image source: Tmall AIRMETER air-carved flagship store
On May 13th, AIRMETER officially announced the launch of a new Toy Story series: Strawberry Bear Pink Pasta.
According to the brand, this new product is the first lightly cooked pink pasta in the empty pasta, using spiral pasta with cream and smoked bacon, the pink color of the pasta comes from the natural red beet juice in France. There is also a strawberry bear limited sticker in the box, and strawberry bear goods such as strawberry bear glasses and umbrellas are also available.
At present, the new product has been launched on Tmall AIRMETER air-carved flagship store, with specifications of 273g/box and a reference price of 119.9 yuan for 6 boxes.
NEWS SOURCE: AIRMETER'S OFFICIAL WECHAT PUBLIC ACCOUNT
10. The first fruit-flavored Yakult will be launched soon
peach-flavored Yakult; Image source: Yakult's official WeChat public account
Recently, Yakult officially announced that it will launch its first fruit flavor.
It is reported that the Yakult is a peach flavor, each bottle of Yakult contains about 1.1mg of iron nutrients and 10 billion Lactobacillus casei Shirota strain LcS, according to Yakult, this strain is independently developed, can tolerate gastric juice and bile to a certain extent, and reach the intestine alive.
Officially, the new product will be launched offline on May 24.
News source: Yakult's official WeChat public account
This article is the original of FBIF Food and Beverage Innovation, collated and edited: potatoes, rice cakes, please contact for authorization for reprinting.