What is the relationship between the Domestic Land Rover Discovery Sport and the imported Land Rover Discovery? Is the former a sporty model of the latter? It is very wrong to think so, the two cars in addition to the similar name, there is no similarity elsewhere, found that the sport version is based on the horizontal platform, the engine and gearbox are horizontal layout, the chassis suspension uses the front McPherson rear multi-link structure, while land Rover found that it is based on the longitudinal platform, the engine and transmission are longitudinal layout, the chassis suspension is the front double wishbone rear multi-link. From the perspective of the platform, the discovery is undoubtedly more "advanced" than the discovery of the sports version, this "sense of premium" is also reflected in their price, found that the sports version is priced at 35.68-45.58 million yuan, found that the price is 68.98-78.88 million yuan, one is a medium-sized SUV, one is a medium-sized SUV, in addition to the brand and name, there is no similarity between the two.
The Jaguar Land Rover brand has not developed smoothly in recent years, except for the "façade" of the Range Rover to support the high-end market, the rest of the models are lackluster, and Land Rover found that it is no exception. Many people say that there is no "discovery" after the discovery of 4, which shows how disappointed these people are with the discovery 5, the original appearance of the discovery 4 is square, a bit like the current Mercedes-Benz G-Class, which was once the favorite of local tycoons. And the Discovery 5 has become rounded up, and its hardcore SUV positioning is incompatible, you know, those who choose to discover the consumers and the consumers who choose the Range Rover are two types of people, they advocate off-road, disdain for the so-called luxury atmosphere, look at the discovery of off-road capabilities, and the design of the Discovery 5 obviously does not go into their hearts, these people may be interested in the Land Rover Defender, rather than discovery. In this case, can the found sales data look good?
For consumers with obsessive-compulsive disorder, they can not accept the design of the tail plate shelf tilting to one side, this asymmetrical design is absolutely non-mainstream, and spend more than 600,000 yuan to choose a "non-mainstream" SUV, the average person is lack of courage, the same price can also buy the same level of BBA models, such as Audi Q7, Mercedes-Benz GLE and BMW X5, etc., although it is found that the main off-road performance, but it is a carrier-type body structure, consistent with the BBA's same level of models, from this point of view, More consumers will give priority to the models of first-tier luxury brands rather than second-tier luxury brands, after all, high-quality brands can reduce consumers' decision-making costs.
From the product strength point of view, it was found that equipped with 2.0T and 3.0T L6 engines, the maximum power of the 2.0T engine was 300 horsepower, the maximum torque was 400 Nm, the book data was very good, 7.3 seconds to break the hundred, the maximum power of the 3.0T engine was 360 horsepower, the maximum torque was 500 Nm, 6.5 seconds to break the hundred, the transmission system was the 8AT hand automatic transmission provided by ZF, and the full system was equipped with a multi-clutch full-time four-wheel drive system and a land Rover all-terrain feedback system as standard. In addition, the air suspension and variable suspension function is also the standard of the whole series, compared to the first-line luxury brands to provide the same level of products, Land Rover found that the air suspension threshold is very low, at least the first-line luxury brands can not take the air suspension as the standard of the whole series. For reference, the domestic BMW X5 will only be equipped with air suspension in the top model, while the imported BMW X5 does not provide air suspension in the whole series, audi Q7 is only air suspension for 3.0T models, Mercedes-Benz GLE is the top of 2.0T models and 2.5T models have air suspension.
The length, width and height found by Land Rover are 4956*2073*1888mm, the wheelbase is 2923mm, and the body size is very mainstream in imported luxury medium and large SUVs. Of course, it can not be compared with the domestic lengthened luxury medium and large SUV, the length of the domestic BMW X5 has reached 5060mm, the wheelbase has reached 3105mm, and the domestic Lincoln Aviator, its length is 5080mm, the wheelbase is 3025mm, if compared to the luxury medium and large SUV that has been domestically produced, the body size found by Land Rover is not dominant. And it also adopts a 7-seat layout of 2+3+2, the third row of seats is ten cramped, can only be a short emergency, but also encroached on the trunk space, after the seat is erected, the trunk does not have much spare.
Sales are not good, discounts to make up. We learned from Shenyang that at this stage, Land Rover found the highest discount of 117,000 yuan, but its actual price is still not low, the actual price of the entry model is 604,300 yuan, while the entry price of the domestic BMW X5 is 605,000 yuan, only 700 yuan Of the difference, it can only be said that the competitors found by Land Rover are very strong, and it is not dominant in terms of brand premium ability. Another luxury SUV is in a hurry! One breath down 117,000, with 3.0T+8AT, was once the favorite of local tycoons. Is such a Land Rover discovery your "dish"?