On February 17, BYD Group announced that it has renewed and upgraded its brand and released a new logo, in addition, its BYD automobile has also upgraded its logo, and the upgraded logo is more simple, smooth and eye-catching, and more technological.
BYD explains the design language as follows: by adjusting the round frame lines and font details, the original sharp corners of the glyphs are changed to more mathematical and aesthetic rounded corners; at the same time, the whole is more rounded and generous, showing a sense of affinity and openness, realizing the perfect combination of technical aesthetics and humanistic feelings, and highlighting BYD's "people-oriented" concept and determination to solve social problems with technology and create a better life for mankind.
The rings in the logo represent BYD's global vision and sustainable development philosophy. After 27 years of development, BYD has continuously innovated on the road of sustainable development, formed an ecological closed loop of the whole industry chain of the four major industries of electronics, automobiles, rail transit and new energy, and pushed leading technology from China to more than 400 cities in more than 70 countries and regions overseas, continuing to provide leading green sustainable solutions for the world.
BYD said that in the future, it will continue to uphold the brand proposition of "achieving dreams" and establish a more harmonious relationship between people, people and society, and people and nature around the world.
It is reported that the new logo of BYD Group will be used in its electronics, new energy, rail transit and automobile industries, while each brand in the passenger car sector of the automobile industry will use its own brand logo.
[Reporter] Wei Hongquan
【Author】 Wei Hongquan
【Source】 Southern Press Media Group South + client