On April 25, Honda China held an online event for honda e:N brand night. With the theme of "Reinventing EV Driving", the event not only released the "e:N Brand Declaration" with 70 years of car manufacturing beliefs, but also announced that the first model e:NS1 will be officially launched on April 26, and the second model, e:NP1, will also start pre-sale in May.
It also means that within a month, we will see two new pure electric cars on Honda's new platform, and their biggest selling point is that they have a very subversive driving pleasure.
Different from the extremely homogeneous parameter PK in the current electrification market, an important landing point of Honda's electrification road is to give consumers the ev of sharpness and ultimate fun, and integrate Honda's 70-year-old car-making concept into the era of electrification. And its e:N brand new car, will forge a unique driving pleasure from the three aspects of "movement", "intelligence" and "beauty".
So how does it do it? Let the president take a look at it together.
People and cars are integrated, and cars move at will
The electric vehicles on the market now give people the biggest impression of "silly fast". Even for the so-called performance cars of 300,000 and 400,000, zero hundred acceleration can do 3 or 4 seconds, but it is difficult to give consumers more experiences than fast. Of course, fast is also a very important part of driving pleasure, but it is far from all that driving is.
As a veteran car company, Honda has always been quite successful in creating driving pleasure, and now it brings this to the new e:N brand.
The new car uses a new "e:N Architecture F" pure electric architecture, which is characterized by the development of the architecture for electrification and has a high degree of integration. High-efficiency and high-power drive motor, large capacity and high density battery, and body layout based on pure electric architecture not only make the entire electric drive system achieve the smallest space occupation, leaving as much driving space as possible to consumers, but also making the front and rear weight ratio of the entire body more balanced.
Let's put it this way, in the era of fuel vehicles, car companies need to sacrifice space and reduce passability to achieve a weight ratio of 50:50 before and after and a lower center of gravity. Under the Honda "e:N Architecture F" pure electric architecture, thanks to the weight reduction of the entire electric drive system and the battery flat cloth on the chassis, it has a balanced weight ratio and a lower center, combined with excellent performance, it is easier to achieve a sense of "flying on the ground".
At the same time, Honda has also done another thing, that is, for the daily actual use scenarios of Chinese consumers, it provides up to 20,000 kinds of control scenario algorithms, and the electronic control program of the e:N brand model is more integrated than the ordinary EV model by 40 times.
To put it simply, Honda has carried out special calibration for various driving environments, of course, mainly to solve the dizziness that is easy to cause when the electric vehicle is walking and stopping, and to adapt the pedal response and power output characteristics through delicate and accurate motor control, so that the outstanding performance of the electric vehicle is really "linked" to the strong driving pleasure. In addition, Honda has also developed a set of Honda EV Sound acceleration sound to enhance the adrenaline stimulation of consumers when driving at extreme speeds.
The leading innate architecture and the tuning of the day after tomorrow make e:NS1 and e:NP1 have the driving performance above the same level of pure electric vehicles, and truly achieve the integration of people and vehicles, and the car moves at will.
Full stack intelligent control, comfortable and safe
In addition to the full-dimensional upgrade in the driving field, e:NS1 and e:NP1 also have excellent performance in the field of intelligence. The new car is equipped with Honda's latest "e:N OS" full-stack intelligent control ecosystem, which integrates Honda CONNECT
Honda SENSING and the latest digital cockpit technology, combined with the new electrical architecture with high computing power and high intelligence, have shown quite good results.
Its HMI human-machine interface system is quite advanced, including a 10.25-inch color full LCD digital dashboard, a 15.1-inch large HD ultra-thin frame central control screen, and a streaming media rearview mirror, etc., which can display the information inside and outside the car in an all-round way.
The exclusive version of Honda CONNECT 3.0 for pure electric vehicles not only integrates the latest car-home interconnection functions, natural and smooth AI voice assistants and exclusively tuned energy management system, but also supports OTA online upgrades to ensure that the more you use them in the future, the better they are. Honda's first DMC driver status perception system monitors driver status in real time, and can even detect changes in the driver's mood and give proactive reminders. Advanced features such as converged AR precision intelligent navigation and panoramic automatic parking can take into account both intelligence and safety.
The overall space layout of the two new cars continues Honda's MM concept, that is, the machine occupation is minimized and the space is maximized, and the small design of a lot of space excavation is still retained, which is very in line with the use habits of consumers. This, combined with the 18-inch large wheels and Honda's unique NVH noise reduction technology, creates a smart driving space that is more comfortable, quiet and safe.
A touch of the future, the right way to open electrification?
In addition to the advancements in performance and smart configuration, the design of Honda's two new cars is also extremely disruptive. It is not as new as some of the new power models of today, and at the same time boldly jumps out of the design framework of traditional cars. This design concept, which Honda calls "one touch of the future", brings a new aesthetic experience of pure electric vehicles that can perceive the future.
e:NS1 and e:NP1 use a new upper and lower closed grille to enhance the sense of movement of the front face, combined with the sharp LED headlights and daily running lights on both sides, the horizontal visual effect of the entire front face is very prominent, showing a momentum ready to go. The hair light H mark and the "Honda" letter mark at the rear of the car highlight the electrified identity of the e:N series, and the "Heart beat heart-beating interactive lamp language" full of life can see the charging status of the new car at a glance, and also show the unique future technology beauty.
From the perspective of the body type line, the lines of the new car can be said to be extremely simple, and the clean and smooth body side combined with the sharp line theme looks very delicate and capable. Not only the intimacy of the traditional urban SUV, but also the sharpness of the performance model, it is indeed a weapon for young people to go out on the street.
At the same time, Honda has also comprehensively upgraded the production and sales model in the era of electrification, aiming to create "120% good products" in the production field, and the core components such as batteries and motors will adopt unique strict quality inspection standards, rather than letting consumers be "guinea pigs" like the new forces.
At the sales level, Honda will launch an online cloud showroom experience store for e:NS1 and e:NP1, bringing consumers online one-on-one consultation, ordering products, booking test drives and other services. Guangqi Honda will launch electrified sales service stores and supermarkets in first-tier cities such as Beijing, Shanghai and Guangzhou, and Dongfeng Honda will set up an "e:N brand zone" in special stores. In terms of after-sales service, Honda has also prepared quite a lot of big moves, which definitely make consumers feel at home.
Summary of the President
Honda's electrification is menacing, and it's not content with the parameters of other brands PK. Instead, we start from the concept of "respecting people" and offer the most enjoyable driving choice in the EV era. E:NS1 and e:NP1, as the first bullet models in Honda's electrification era, do have outstanding competitiveness in terms of design, performance, practicality, driving pleasure and other aspects, bringing a new option to young Chinese consumers.
According to Honda e:N brand night, Honda China will launch 10 e:N brand models by 2027, and the market landscape may begin drastically.