On April 25, honda e:N brand night Honda e:N brand first bomb two production models officially unveiled, the new car to maintain a high degree of consistent design with the previous brand release, Honda Giken Industrial Co., Ltd. executive director and China Minister Katsushi Inoue stressed that Honda e:N will retain Honda's 70 years of car-making genes and brand beliefs, to bring consumers a driving pleasure experience. It is reported that Dongfeng Honda e:NS1 was officially put on sale on April 26, and GAC Honda e:NP1 will start pre-sale in May. At the same time, Honda will use more than 1,200 4S stores across the country to provide services for the e:N brand, and will open online shopping malls and supermarkets to provide more abundant and diverse ordering channels.
Both models are based on Honda's front-facing front-drive pure electric architecture "e:N Architecture F", retaining Honda's family style in design, while applying a closed front face, flat luminous logo and more futuristic smooth lines to create a sense of technology. The new car emphasizes the integration of design and practicality, such as the integration of fast charging and slow charging interfaces at the front of the car, which not only maintains the coherence of the body line, but also allows the owner to not have to consider how to park according to the type of charging pile when charging daily, which has a certain convenience.
As an electric vehicle, Honda's designers also equipped the e:N first-bullet model with more innovations. For example, the "Honda" letter mark at the rear of the car, the headlight strip supports "Heart beat heartbeat interactive lamp language", which can interact with the user when charging and welcoming.
In addition, the e:NS1 and e:NP1 retain the same spatial advantages as Honda fuel vehicles, as small pure electric SUVs, which maximize space on the basis of pure electric architecture, and their platform height is almost the same as that of the same level of fuel vehicles. For the passengers in the car, the sitting posture is more natural, and the vertical and vertical space performance is also guaranteed.
The most eye-catching in the central control part is the 15.1-inch window frame thin screen, which shows that the clarity and delicacy are not to be picked. Honda divides it into three areas, upper, middle, and lower, which appear to be the opening interface of commonly used applications such as cause and music, the concentration camp for all functions, and the air conditioning control area, which are logical and easy to operate. At the same time, both new cars support the latest version of Honda CONNECT 3.0 intelligent voice system, and actually experienced that its speech system recognition rate is high enough, and the feedback speed is quite fast. However, there is currently no ability to follow up on continuous voice and multi-command.
For the first time, the e:NS1 and e:NP1 are equipped with Honda's DMC driver status perception system, which can effectively identify the driver's state and even detect changes in mood for active reminders, with AR accurate intelligent navigation and panoramic automatic parking and other functions.
In terms of power, both new cars use a front-mounted motor layout, and the official provides two power options. Among them, the maximum power of the motor is 134kW and 150kW, equipped with a battery pack with a capacity of 53.6kWh and 68.8kWh, and the cruising range of 420km and 510km under CLTC conditions. At the same time, the official also emphasized that the car has excellent driving pleasure, for the daily actual use of Chinese consumers, the electronic control assembly has become more than 40 times more than the ordinary EV model, up to 20,000 kinds of control scene algorithms, can easily cope with a variety of driving environments, but also added noise reduction technology, Honda EV Sound acceleration sound wave and other configurations.
With the launch of the two new cars, Honda will simultaneously launch an online cloud showroom experience store to provide consumers with online one-on-one consultation, book test drives, and order products. At the same time, offline physical stores will also be fully upgraded. GAC Honda will first launch electrified sales service stores and supermarket stores in Beijing, Shanghai, Guangzhou and other places, and Dongfeng Honda will set up an "e:N brand zone" in the existing special stores. In terms of after-sales, it is provided by the special stores of Higashimoto and Hiromoto. In terms of follow-up planning, by 2027, Honda China will successively launch 10 e:N brand models.
The editor said: This April, the Japanese three have electrification transformation actions, honda e:N brand night on the 25th, Dongfeng Honda will announce the official launch of e:NS1 on the 26th, the first model of the Toyota bZ series bZ4X will begin pre-sale on the 28th, and Nissan's Ariya also issued a warm-up message, which is expected to be officially launched within the year. After a wave of operations, I said that 2022 is the first year of the transformation of pure electricity in Japan in China, which is not excessive, right? Before there is the Volkswagen ID series, this wave is also the second bullet of the comprehensive acceleration of the joint venture brand electric vehicle, although the joint venture is not as good as the new forces in terms of design, performance comparison and intelligent gimmicks, but the addition of each brand is a turn of a million market, behind which is the mobilization and promotion of thousands of dealers, which is also a huge momentum, which will bring pressure to the new forces that are still "swaddling".