The e:N brand officially landed, and the two new cars e:NS1 and e:NP1 were officially launched, marking the honda brand officially began to exert efforts in the field of pure electricity. Coincidentally, Toyota's first pure electric platform model, the bZ4X, will also be on sale in 3 days, and the competition among Japanese brands for pure electric products will start.
Wen 丨 wisdom driving network long gold
On April 25, honda brands announced at the "Honda e:N brand night" online conference that the first batch of mass production models of the e:N brand will soon land. Among them, Dongfeng Honda e:NS1 was officially put on sale on April 26, and GAC Honda e:NP1 will start pre-sale in May.
"e:N" is Honda's exclusive pure electric brand, and it is specially tailored for the Chinese market, released in China in October 2021.
At that time, Honda China made it clear that the e:N brand would open a new chapter in China's transformation towards electrification, which meant that Honda would fully move towards a new era of electrification. In addition, Honda China also officially announced its market target - the sales ratio of pure electric vehicles and fuel cell vehicles is planned to reach 40% in 2030, 80% in 2035, and 100% in 2040.
Today's press conference can be seen as the beginning of the official landing of the e:N brand, and the listing of the mass production car will make the e:N brand take a substantial step at the market level.
At the press conference, Katsushi Inoue, Managing Director of Honda Giken Industries Co., Ltd. and Minister of China, said: "The e:N brand embodies Honda's more than 70 years of car-making genes and brand beliefs, and integrates China's advanced electrification and intelligent technology, e:NS1 and e:NP1 are the first models we launched with absolute confidence, which will reshape EV driving fun." ”
The reason why e:NS1 and e:NP1 are new cars built for China is that they were mainly developed by Honda Chinese engineers. According to reports, in order to meet the needs of Young Chinese people, engineers start from the three aspects of "movement", "wisdom" and "beauty" as the core.
The so-called "moving" refers to the fact that the new car is equipped with a high-efficiency, high-power drive motor, a large-capacity, high-density battery, and a front-drive architecture "e:N Architecture F" exclusive to pure electric vehicles. In view of the daily usage scenarios of Chinese consumers, the electronic control assembly has become a control scenario algorithm that is 40 times more than that of ordinary EV models and up to 20,000 kinds, which can cope with various driving environments.
Precise motor control resolves the problem by constantly adjusting pedal response and power output characteristics for vertigo that can be easily caused by electric vehicles. In Sport mode, a sporty Honda EV Sound acceleration sound wave is also added to enhance the acceleration experience.
"Smart" refers to the "e:N OS" full-stack intelligent control ecosystem, which integrates Honda SENSING, Honda CONNECT and intelligent digital cockpit, HMI system has a 15.1-inch HIGH-definition ultra-thin bezel center control screen, 10.25-inch color full LCD digital dashboard and streaming media rearview mirror.
In terms of vehicles, the exclusive version of Honda CONNECT 3.0 pure electric vehicle integrates more than 20 functions such as AI voice assistant, car home interconnection, energy management, and OTA online upgrade. For the first time, the DMC driver status perception system can be equipped with active reminders based on changes in driver status and mood. In addition, the new car is also equipped with AR precision intelligent navigation and panoramic automatic parking and other functions.
While "beauty" refers to the design concept of "one touch of the future", e:NS1 and e:NP1 use the "H" logo of the hair and the "Honda" letter logo of the rear of the car. In the process of charging, the new car also has the "Heart beat heartbeat interactive lamp language" function, which not only understands the charging status at a glance, but also adds a sense of life to the new car.
As for other product details, especially the most critical power data, Honda China did not disclose more information today. But tomorrow (April 26) Dongfeng Honda e:NS1 will hold a launch conference, and all the information about the model will inevitably be officially revealed.
But according to the information revealed when the e:N brand was released last year, the maximum cruising range of the new car will exceed 500km.
In terms of marketing, Honda China announced the goal of "accelerating the upgrading and development of the new sales model", and the listing of e:NS1 and e:NP1 will simultaneously launch an online cloud showroom experience store, which can provide online one-on-one consultation, book test drives, and order product services.
It is reported that offline physical stores will also be fully upgraded at the same time.
Among them, GAC Honda will first launch electrified sales service stores and supermarket stores in Beijing, Shanghai, Guangzhou and other places, Dongfeng Honda will set up an "e:N brand zone" in the existing special stores, and the Honda brand will provide after-sales service through a network of more than 1,200 special stores across the country.
Previously, Honda had clearly given its "no-fire timetable" in the Chinese market: after 2030, all new cars launched in China will be electric models such as pure electric vehicles and hybrid vehicles, and no new pure fuel vehicles will be launched.
Correspondingly, today Honda also announced its latest product launch plan: by 2027, Honda China will launch 10 e:N brand models.
In the process of electrification transformation, the overall pace of Japanese brands is slow, and in the process of rapid growth in the global new energy market, the pure electric platform models of Japanese brands have just begun to emerge.
In addition to Honda's e:NS1 and e:NP1, Toyota's first pure electric platform model, the bZ4X, will also be officially launched on April 28, and the real pure electric battle between Japanese brands will officially begin.
【Pay attention to the frontier of intelligent driving, pay attention to the video number of intelligent driving】