On April 25th, Honda Giken Industries (China) Investment Co., Ltd. held the Honda e:N Brand Night online event with the theme of "Reinventing EV Driving Fun". Inoue Katsushi Inoue, Managing Director of Honda Giken Industries Co., Ltd. and Minister of China, released the "e:N Brand Declaration" and the brand slogan of "Reinventing EV Driving Fun", which embodies Honda's 70-year-old car-making genes and brand beliefs, and announced that the e:N brand collection mass production model, Dongfeng Honda e:NS1, will be officially launched on April 26, and GAC Honda e:NP1 will start pre-sale in May. According to the previous plan, Honda will also release a new electric concept car at this year's Beijing Auto Show (which has been postponed).
In October last year, Honda China released its new pure electric vehicle brand e:N. Today, with the launch of the e:N collection mass production model, Honda China President Katsushi Inoue said: "Since its inception, Honda has always adhered to the concept of "respect for people" to create its own ideal car. In the EV era, Honda's original intention has not changed, still adhere to the technology people-oriented, not relying on simple parameter stacking, aiming to continuously present a unique value that exceeds customer expectations, and a unique mobile pleasure. e:N brand embodies Honda's more than 70 years of car-making genes and brand beliefs, and integrates China's advanced electrification and intelligent technology, e:NS1 and e:NP1 are the first bullet models we launched with absolute confidence, which is an EV that gives consumers sharpness and ultimate fun, e:N will surely reshape EV driving fun. ”
The e:NS1 and e:NP1 were developed by young Honda Chinese engineers who are familiar with the Chinese market and customer needs. At this press conference, the representatives of the R&D team told the original intention and technical advantages of the research and development of e:N products from various aspects such as development, product planning and product control, and revealed the story behind the birth of the product from the three aspects of "movement", "wisdom" and "beauty".
E:NS1 and e:NP1 R&D team representatives
Dynamic: e:NS1 and e:NP1 are based on the front-facing front-drive pure electric architecture "e:N Architecture F", which is equipped with a dynamic motor that integrates high-efficiency and high-power drives, a large-capacity high-density battery, and a exclusive frame for pure electric vehicles. In view of the daily actual use scenarios of Chinese consumers, the electronic control assembly has become more than 40 times that of ordinary EV models, and there are more than 20,000 kinds of control scenario algorithms, which can easily cope with various driving environments.
Intelligent and efficient front-drive pure electric architecture e:N Architecture F
The electric motors used in these two models have a maximum power of 150 kW and a maximum torque of 310 N·m, and this powerful power coupled with the unique output characteristics of the electric motor makes people more prone to vertigo when riding electric vehicles. To this end, the development team continuously adjusts the pedal response and power output characteristics through delicate and precise motor control, effectively resolving the problem of motion sickness. In addition, the sporty Honda EV Sound acceleration sound wave is added in the sport mode, and it is reported that this specially developed sound wave is derived from honda's legendary sports car NSX, which can provide a more exciting acceleration experience for drivers.
Smart: e:NS1 and e:NP1 incorporate the latest version of Honda Sensing Safety Supersensory System, Honda CONNECT Intelligent Guide Interconnection and Intelligent Digital Cockpit. Advanced interactive systems, including a 15.1-inch large HD ultra-thin bezel center control screen, a 10.25-inch color full-LCD digital instrument panel, and streaming media rearview mirrors, are all rarely equipped on Honda's fuel vehicles before.
It is worth mentioning that the exclusive version of Honda CONNECT 3.0 pure electric vehicle integrates more than 20 functions such as natural and smooth AI voice assistant, car home interconnection, energy management, OTA online upgrade, etc., and the degree of function richness has improved significantly; in addition, the DMC driver status perception system equipped with the first time in the two new cars can effectively identify the driver's state, and even detect emotional changes for active reminder, more effectively improving driving safety. Of course, the newly added ar precision intelligent navigation and panoramic automatic parking functions also strengthen the intelligent driving experience of new cars.
The overall spatial layout of e:NS1 and e:NP1 continues the Honda MM concept, and the interior of the car continues to maintain the same level of leading in-car driving space in the 4-meter 4 length range, further reducing the squeeze of the battery pack on the interior space of the car, providing passengers with a sense of space that is not inferior to that of fuel models. In terms of tranquility, both models use 18-inch wheel rims and unique NVH noise reduction technology, which effectively suppresses high- and medium-frequency and low-frequency noise from the source of noise, and comprehensively improves the quietness, comfort and safety of the whole vehicle.
Beauty: Adhering to the design concept of "one touch of the future", e:NS1 and e:NP1 opened the domestic market to pioneer the use of e:N family symbolic car hair light H and rear HONDA letter mark, the charging interface above the added full of life "Heart beat heartbeat interactive lamp language", in the charging process so that users can see the charging state at a glance, further enhance the sense of interaction between users and vehicles.
Dongfeng Honda e: NS1
GUANGQI Honda e: NP1 Polar 1
Katsushi Inoue, Director of Honda China, said: "In the field of production, Honda has always aimed to create "120% good products" and strictly controls product quality. In the EV era, Honda will further strengthen quality control on the basis of mature car manufacturing technology and experience, especially for the core components of electric vehicles such as batteries and motors, adopt unique strict quality inspection standards, and use a more rigorous attitude to let consumers feel the lean quality from e:N. ”
Dongfeng Honda special store "e:N brand area"
Guangqi Honda electrified sales and service store
At the same time, Honda will also accelerate the upgrading and development of the new sales model, with the listing of e:NS1 and e:NP1, it will simultaneously launch an online cloud showroom experience store to provide consumers with online one-on-one consultation, book test drives, and order product services. At the same time, offline physical stores will also be fully upgraded. Guangqi Honda will first launch electrified sales service stores and supermarket stores in Beijing, Shanghai, Guangzhou and other places, and Dongfeng Honda will set up an "e:N brand zone" in its existing special stores. In terms of after-sales, Honda provides services through a network of more than 1,200 specialty stores that are now located across the country to support an e:N lifestyle full of fun, peace of mind and safety. With innovative measures, it aims to let more young Chinese consumers feel and experience Honda's unique EV driving pleasure.
According to the previously disclosed news, by 2027, Honda China will successively launch 10 e:N brand models to build a complete series of pure electric products. Under the overall pattern of accelerating the process of new energy in the Chinese market, the arrival of Honda e:N will further intensify market competition and is expected to further form a good market environment for good currency to expel bad currency. So can Honda open up this whole new market? Let's wait and see.
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