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Honda China Releases New "E:N Brand Declaration" The first model is about to be launched

On the evening of April 25th, on the eve of the launch of Honda's electrified e:N brand's first model e:NS1, Honda Giken Industries (China) Investment Co., Ltd. continued the Honda e:N brand night online activity with the theme of "Reinventing EV Driving Fun", at which Honda Giken Industrial Co., Ltd. Managing Director and China President Katsushi Inoue released a new "e:N Brand Declaration" and "Remodeling EV Driving Fun" brand slogan, and announced the brand's first model, Oriental Honda e: The NS1 will be officially launched on April 26, and GAC Honda e:NP1 will start pre-sale in May.

Honda China Releases New "E:N Brand Declaration" The first model is about to be launched

As the first models of the e:N brand, the e:NS1 and e:NP1 were mainly developed by young engineers of Honda China, fully considering the driving needs of Chinese consumers. And the new car starts from the three aspects of movement, intelligence and beauty, creating a unique driving pleasure.

Honda China Releases New "E:N Brand Declaration" The first model is about to be launched

First of all, the power part, the new car is based on the "e: N Architecture F" intelligent and efficient front-drive pure electric platform, equipped with high-power drive motor, large capacity and high-density battery, pure electric vehicle exclusive car machine, and for Chinese consumers experimental scenarios, the integration of more than 20,000 kinds of control scenarios, to cope with a variety of driving environments.

It is worth mentioning that the new car can accurately control the torque output, so as to solve the dizziness that is easy to appear on the electric vehicle and resolve the problem of motion sickness in the electric vehicle. In addition, in sport mode, the new car also adds Honda EV Sound acceleration sound, providing drivers with an acceleration experience like a fuel car.

Honda China Releases New "E:N Brand Declaration" The first model is about to be launched

In terms of intelligence, the new car is equipped with an e:N OS full-stack intelligent control ecosystem, which integrates Honda SENSING, Honda CONNECT, and intelligent digital cockpit. The new car is equipped with a 10.25-inch full LCD digital instrument cluster, a 15.1-inch large central control vertical screen, and a streaming media rearview mirror for a highly technological driving experience. Honda CONNECT 3.0 exclusive version of pure electric vehicles, a collection of natural and smooth AI voice assistant, car home interconnection, energy management, OTA online upgrade and other functions, and the first DMC driver status perception system, can effectively identify the driver's state, and even detect emotional changes for active reminder, with AR accurate intelligent navigation and panoramic automatic parking and other functions, taking into account the intelligent and safe driving experience.

Honda China Releases New "E:N Brand Declaration" The first model is about to be launched

In terms of appearance, the new car adopts a new "one touch of the future" design concept, a uniquely recognizable front end design, and a flat luminous H-mark, which is very personalized. The rear-end through-strip, combined with the Honda alphabet, also makes the vehicle unique. The vehicle has also added the "Heart beat heartbeat interactive light language", which allows the user to perceive the charging status at any time during the charging process.

Honda China Releases New "E:N Brand Declaration" The first model is about to be launched

The vehicle space continues Honda's MM concept, equipped with 18-inch multi-width wheels, and adopts a unique NVH noise reduction technology to create a quieter, more comfortable and safer driving space for users.

Honda China Releases New "E:N Brand Declaration" The first model is about to be launched

At the meeting, Katsushi Inoue, Head of Honda China, said confidently: "Since its inception, Honda has always adhered to the concept of respecting people and created its ideal car. In the EV era, Honda's original intention has not changed, still adhere to the technology people-oriented, not relying on simple parameter stacking, aiming to continuously present the unique value that exceeds customer expectations, and unique mobile fun. e:N brand embodies Honda's more than 70 years of car-making genes and brand beliefs, and integrates China's advanced electrification and intelligent technology, e:NS1 and e:NP1 are the first models we launched with absolute confidence, which is an EV that gives consumers sharpness and ultimate fun, e:N will definitely reshape EV driving fun. ”

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