On April 25th, Honda Giken Industries (China) Investment Co., Ltd. held an online event with the theme of "Reinventing EV Driving Fun". Katsushi Inoue, Managing Director of Honda Giken Industries Co., Ltd. and Minister of The People's Republic of China, released the "e:N Brand Declaration" and the brand slogan of "Reinventing EV Driving Fun" that embodies Honda's 70-year-old car-making genes and brand beliefs, and announced that the first mass-produced model of the e:N brand, Dongfeng Honda e:NS1 was officially launched on April 26, and GAC Honda e:NP1 will start pre-sale in May. Since then, Honda's electrification business in China has entered a new stage of development.
Embodying 70 years of brand belief, Honda e:N redefines EV driving fun
In October last year, Honda China released a new pure electric vehicle brand e:N. Today, with the launch of the first e:N production model, Honda China President Katsushi Inoue confidently said: "Since its inception, Honda has always adhered to the concept of "respect for people" and created its own ideal car.
In the EV era, Honda's original intention has not changed, still adhere to the technology people-oriented, not relying on simple parameter stacking, aiming to continuously present the unique value that exceeds customer expectations, and unique mobile fun. e:N brand embodies Honda's more than 70 years of car-making genes and brand beliefs, and integrates China's advanced electrification and intelligent technology, e:NS1 and e:NP1 are the first models we launched with absolute confidence, which is an EV that gives consumers sharpness and ultimate fun, e:N will definitely reshape EV driving fun. ”
The e:NS1 and e:NP1 were developed by Honda China's young engineers who are familiar with the Chinese market and customer needs. At this conference, the representatives of the R&D team also all appeared, and everyone told in detail the original intention and technical advantages of the research and development of e:N products from all aspects of development, product planning and raw product control, etc., and unveiled the story behind the birth of products such as "moving", "wisdom" and "beauty" in order to impress young Chinese consumers, without fear of challenges, strictly controlling every detail, and striving for the ultimate quality. At the end of the conference, the big names in the automotive industry brought the first evaluation, through the personal test and comparison experiment of various use scenarios, telling the unique value and ultimate driving fun from e:NS1 and e:NP1.
The e:NS1 and e:NP1 are both launched at the same time, and the driving fun of the EV era is still there
As the first achievement of the e:N brand, e:NS1 and e:NP1 will inject vitality into mobile with excellent product power, trigger the passion of exploration, and build product power with the three elements of "movement, intelligence and beauty".
Movement: People and vehicles are integrated, reshaping EV driving fun.
Equipped with an intelligent and efficient front-drive pure electric architecture "e:N Architecture F" that integrates high-efficiency high-power drive motors, large-capacity high-density batteries, exclusive frames for pure electric vehicles, and chassis platforms, and for the daily actual use scenarios of Chinese consumers, the electronic control assembly has become more than 40 times that of ordinary EV models, and up to 20,000 kinds of control scenario algorithms, which can easily cope with various driving environments.
Especially for the vertigo that is easily caused by electric vehicles, the delicate and precise motor control perfectly resolves the problem of motion sickness by constantly adjusting the pedal response and power output characteristics. E:NS1 and e:NP1 with driving performance above the same level of pure electric vehicles, truly realize the integration of people and vehicles, the car at will to move the driving pleasure. In addition, sporty Honda EV Sound acceleration sound is added in Sport mode to provide a more stimulating acceleration experience for motorists.
Wisdom: comfortable and convenient, safe and secure.
The "e:N OS" full-stack intelligent control ecosystem combines Honda SENSING, Honda CONNECT, and intelligent digital cockpits into one. Advanced HMI system, including 15.1-inch large HD ultra-thin bezel central control screen, 10.25-inch color full LCD digital dashboard, and streaming media rearview mirrors, etc.; Honda CONNECT 3.0 exclusive version of pure electric vehicles, a collection of natural and smooth AI voice assistant, car interconnection, energy management, OTA online upgrade and other more than 20 functions, advanced in the same level leading; the first time equipped with DMC driver status perception system, can effectively identify the driver status, Even the emotional changes can be detected and actively reminded, and with arma accurate intelligent navigation and panoramic automatic parking and other functions, taking into account the intelligent and safe driving experience.
At the same time, the overall spatial layout of the vehicle continues Honda's MM concept, and through the use of 18-inch wheels and unique NVH noise reduction technology, it effectively suppresses high-, medium- and low-frequency noise from the source of noise, and creates a more quiet, comfortable and safe intelligent driving space in an all-round way.
Beauty: Full of futuristic technology.
With the design concept of "one touch of the future", e:NS1 and e:NP1 newly launched the e:N series symbolic hair light H mark and the tail "Honda" letter mark, and added the "Heart beat heartbeat interactive lamp language" full of life, in the charging process, so that users can see the charging status at a glance, full of futuristic scientific and technological beauty.