As early as last October, Honda China and two joint ventures jointly released Honda China's electrification strategy, launching a new pure electric vehicle brand "e:N". On April 25th, Honda Giken Industries (China) Investment Co., Ltd. once again held the Honda e:N brand night online event with the theme of "Reinventing EV Driving Fun".
At the event, Honda Giken Industries Co., Ltd. released the "e:N brand declaration" containing Honda's 70-year-old car-making genes and brand beliefs, as well as the brand slogan of "reinventing EV driving fun", and announced that the first mass-produced model of the e:N brand, Dongfeng Honda e:NS1 was officially launched on April 26, and GAC Honda e:NP1 will start pre-sale in May.
At this press conference, the representatives of the R&D team explained in detail the original intention and technical advantages of the research and development of e:N products from various aspects such as development, product planning and product control, and unveiled one by one to impress young Chinese consumers, from the three aspects of "moving", "wisdom" and "beauty" to create unique driving pleasure.
According to the official interpretation, movement refers to the integration of people and vehicles, reshaping eviction of driving fun. e:NS1 and e:NP1 are equipped with an intelligent and efficient front-drive pure electric architecture "e:N Architecture F" with high efficiency and high power drive motor, high capacity and high density battery, exclusive frame for pure electric vehicles and chassis platform, and for the daily actual use scenarios of Chinese consumers, the electronic control assembly has become more than 40 times that of ordinary EV models, and up to more than 20,000 kinds of control scenario algorithms, which can easily cope with various driving environments.
Especially for the vertigo that is easily caused by electric vehicles, the delicate and precise motor control perfectly resolves the problem of motion sickness by constantly adjusting the pedal response and power output characteristics. E:NS1 and e:NP1 with driving performance above the same level of pure electric vehicles, truly realize the integration of people and vehicles, the car at will to move the driving pleasure. In addition, sporty Honda EV Sound acceleration sound is added in Sport mode to provide a more stimulating acceleration experience for motorists.
Wisdom refers to comfort, convenience, peace of mind and safety. The "e:N OS" full-stack intelligent control ecosystem combines Honda SENSING, Honda CONNECT, and intelligent digital cockpits into one. Advanced HMI system, including 15.1-inch large HD ultra-thin bezel central control screen, 10.25-inch color full LCD digital dashboard, and streaming media rearview mirrors, etc.; Honda CONNECT 3.0 exclusive version of pure electric vehicles, a collection of natural and smooth AI voice assistant, car home interconnection, energy management, OTA online upgrade and other more than 20 functions, advanced in the same level.
And for the first time equipped with the DMC driver state perception system, can effectively identify the driver's state, and even detect the emotional changes for active reminder, with AR accurate intelligent navigation and panoramic automatic parking and other functions, taking into account the intelligent and safe driving experience. At the same time, the overall spatial layout of the vehicle continues Honda's MM concept, and through the use of 18-inch wheels and unique NVH noise reduction technology, it effectively suppresses high-, medium- and low-frequency noise from the source of noise, and creates a more quiet, comfortable and safe intelligent driving space in an all-round way.
And beauty refers to a sense of futuristic technology. With the design concept of "one touch of the future", e:NS1 and e:NP1 newly launched the e:N series symbolic hair light H mark and the tail "Honda" letter mark, and added the "Heart beat heartbeat interactive lamp language" full of life, in the charging process, so that users can see the charging status at a glance, full of futuristic scientific and technological beauty.
At the same time, Honda will also accelerate the upgrading and development of the new sales model, with the listing of e:NS1 and e:NP1, it will simultaneously launch an online cloud showroom experience store to provide consumers with online one-on-one consultation, test drive appointment, and product ordering services. At the same time, offline physical stores will also be fully upgraded. GAC Honda will first launch electrified sales service stores and supermarket stores in Beijing, Shanghai, Guangzhou and other places, and Dongfeng Honda will set up an "e:N brand zone" in the existing special stores. In terms of after-sales, Honda provides services through a network of more than 1,200 franchise stores that are now located across the country, supporting an e:N lifestyle full of fun, peace of mind, and safety.
According to the official plan, by 2027 Honda China will successively launch 10 e:N brand models to build a complete series of pure electric products.